Stage Stores Inc was incorporated under the laws of Delaware on June 17, 1993. The Company operates specialty department stores in small and mid-sized towns and communities. Its merchandise assortment is a well-edited selection of moderately priced brand name and private label apparel, accessories, cosmetics, footwear and home goods. It operates department stores in 40 states under the BEALLS, GOODY'S, PALAIS ROYAL, PEEBLES and STAGE nameplates and a direct-to-consumer business. Its direct-to-consumer business consists of its e-commerce website and Send program. The Company currently distributes all merchandise to its stores through distribution centers located in Jacksonville, Texas, South Hill, Virginia and Jeffersonville, Ohio. Incoming merchandise received at the distribution centers is inspected for quality control purposes. It uses a multi-media advertising approach, including broadcast media, digital media, mobile media, local newspaper inserts and direct mail. Its customers include style and value savvy women. It competes with local retailers, small regional chains and, to a lesser extent, national department stores. Its trademarks include BEALLS, GOODY'S, PALAIS ROYAL, PEEBLES, and STAGE. The Company and its business is subject to various federal, state and local government laws and regulations.
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