Harley-Davidson
(NYSE:HOG)
$42.70
-0.96[-2.20%]
At close: Mar 28
$42.70
0[0.00%]
After Hours: 5:13PM EDT
Consensus Rating1
Buy
Highest Price Target1
$55.00
Lowest Price Target1
$37.00
Consensus Price Target1
$44.17

Harley-Davidson Stock (NYSE:HOG), Analyst Ratings, Price Targets, Predictions

Harley-Davidson Inc has a consensus price target of $44.17, established from looking at the 44 latest analyst ratings. The last 3 analyst ratings were released from B of A Securities, DA Davidson, and Citigroup on March 14, 2024, March 5, 2024, and February 27, 2024. With an average price target of $44.67 between B of A Securities, DA Davidson, and Citigroup, there's an implied 4.61% upside for Harley-Davidson Inc from these 3 analyst ratings.

Analyst Rating Summary1

Analyst Ratings
Oct 23
1
1
Dec 23
1
Feb
2
Mar
2
Strong Buy
Buy
Hold
Sell
Strong Sell

Analyst Firms Making Recommendations1

B of A Securities
DA Davidson
Citigroup
UBS
BMO Capital

1calculated from analyst ratings published within the last 3 years

Analyst Ratings for Harley-Davidson

date
ticker
Buy Now
Company
Current price
Upside/Downside
Analyst Firm
Analyst & % Accurate
Price Target Change
Rating Change
Previous / Current Rating
Get Alert
03/14/2024HOGBuy Now
Harley-Davidson
$42.7028.81%B of A Securities
Robert Ohmes
$50 → $55MaintainsBuyGet Alert
03/05/2024HOGBuy Now
Harley-Davidson
$42.70-1.64%DA Davidson
Brandon Rolle
→ $42ReiteratesBuy → BuyGet Alert
02/27/2024HOGBuy Now
Harley-Davidson
$42.70-13.35%Citigroup
James Hardiman
$36 → $37MaintainsNeutralGet Alert
02/16/2024HOGBuy Now
Harley-Davidson
$42.70-8.67%UBS
Robin Farley
$29 → $39MaintainsNeutralGet Alert
12/18/2023HOGBuy Now
Harley-Davidson
$42.70-15.69%Citigroup
James Hardiman
$33 → $36MaintainsNeutralGet Alert
10/27/2023HOGBuy Now
Harley-Davidson
$42.705.39%BMO Capital
Gerrick Johnson
$55 → $45MaintainsOutperformGet Alert
10/10/2023HOGBuy Now
Harley-Davidson
$42.70-22.72%Citigroup
James Hardiman
$35 → $33MaintainsNeutralGet Alert
09/08/2023HOGBuy Now
Harley-Davidson
$42.70-13.35%Citigroup
James Hardiman
$40 → $37MaintainsNeutralGet Alert
07/31/2023HOGBuy Now
Harley-Davidson
$42.7028.81%BMO Capital
Gerrick Johnson
$57 → $55MaintainsOutperformGet Alert
07/28/2023HOGBuy Now
Harley-Davidson
$42.7017.1%Baird
Craig Kennison
$46 → $50MaintainsOutperformGet Alert
07/21/2023HOGBuy Now
Harley-Davidson
$42.7010.07%DA Davidson
Brandon Rolle
$38 → $47UpgradeNeutral → BuyGet Alert
07/13/2023HOGBuy Now
Harley-Davidson
$42.70-6.32%UBS
Robin Farley
$49 → $40MaintainsNeutralGet Alert
06/12/2023HOGBuy Now
Harley-Davidson
$42.70-15.69%Citigroup
James Hardiman
$37 → $36MaintainsNeutralGet Alert
05/12/2023HOGBuy Now
Harley-Davidson
$42.70-13.35%Citigroup
James Hardiman
$39 → $37MaintainsNeutralGet Alert
05/05/2023HOGBuy Now
Harley-Davidson
$42.70-11.01%DA Davidson
Brandon Rolle
$42 → $38MaintainsNeutralGet Alert
04/14/2023HOGBuy Now
Harley-Davidson
$42.70-3.98%Citigroup
James Hardiman
$52 → $41MaintainsNeutralGet Alert
04/13/2023HOGBuy Now
Harley-Davidson
$42.7028.81%B of A Securities
Robert Ohmes
$65 → $55MaintainsBuyGet Alert
03/29/2023HOGBuy Now
Harley-Davidson
$42.7017.1%Baird
Craig Kennison
$56 → $50MaintainsOutperformGet Alert
03/21/2023HOGBuy Now
Harley-Davidson
$42.7017.1%Morgan Stanley
Adam Jonas
→ $50UpgradeEqual-Weight → OverweightGet Alert

FAQ

Q

What is the target price for Harley-Davidson (HOG)?

A

The latest price target for Harley-Davidson (NYSE: HOG) was reported by B of A Securities on March 14, 2024. The analyst firm set a price target for $55.00 expecting HOG to rise to within 12 months (a possible 28.81% upside). 17 analyst firms have reported ratings in the last year.

Q

What is the most recent analyst rating for Harley-Davidson (HOG)?

A

The latest analyst rating for Harley-Davidson (NYSE: HOG) was provided by B of A Securities, and Harley-Davidson maintained their buy rating.

Q

When was the last upgrade for Harley-Davidson (HOG)?

A

The last upgrade for Harley-Davidson Inc happened on July 21, 2023 when DA Davidson raised their price target to $47. DA Davidson previously had a neutral for Harley-Davidson Inc.

Q

When was the last downgrade for Harley-Davidson (HOG)?

A

The last downgrade for Harley-Davidson Inc happened on April 23, 2021 when Morgan Stanley changed their price target from $36 to $38 for Harley-Davidson Inc.

Q

When is the next analyst rating going to be posted or updated for Harley-Davidson (HOG)?

A

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Harley-Davidson, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Harley-Davidson was filed on March 14, 2024 so you should expect the next rating to be made available sometime around March 14, 2025.

Q

Is the Analyst Rating Harley-Davidson (HOG) correct?

A

While ratings are subjective and will change, the latest Harley-Davidson (HOG) rating was a maintained with a price target of $50.00 to $55.00. The current price Harley-Davidson (HOG) is trading at is $42.70, which is out of the analyst’s predicted range.

Browse analyst ratings and price targets on all stocks.

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