hhgregg Inc was formed in Delaware on April 12, 2007. The Company is a multi-regional retailer that also offers market global and local brands at value prices nationwide via hhgregg.com. It utilizes appliance displays, digital product centers, flat panel television display walls and room settings to showcase its broad selection of products with features and functionality. The Company offers a selection of appliances, including the latest generation refrigerators, cooking ranges, dishwashers, freezers, washers and dryers sold under a variety of brand names. Representative brands include Amana, Bosch, Frigidaire, GE, Haier, Kitchen Aid, LG, Maytag, Samsung and Whirlpool. It also offers a broad selection of the latest consumer electronics products, such as LED televisions, audio systems, cameras and Blu-ray players. Representative brands include Curtis, Epson, Haier, LG, Samsung, Sanyo, Seiki, Sharp, Sony and Toshiba and selection of computers and tablets. Representative brands include Apple, Asus, Canon, Curtis, Dell, Kindle, Lenovo, Hewlett Packard, Samsung and Toshiba. The Company also offers furniture, mattresses and other home products. Representative brands include Ashley, Bello, Corinthian, Jackson, Homestretch, Serta, South Motion, Steve Silver, Tech Craft and Tempur-Pedic. The Company utilizes ongoing advertising and weekly promotions to increase its brand awareness and to drive online and in-store traffic. The mobile and desktop website, hhgregg.com, provides a 24/7 shopping experience for its customers and helps reduce the complexity of product decisions for big-ticket home product purchases by providing product information, features and benefits of its products and services, customer ratings and reviews, availability of rebate incentive opportunities, store locations and hours of operation. The Company competes against national retailers including Best Buy, Costco, Home Depot, Lowe's, Sam's Club, Sears, Target and Wal-Mart in the vast majority of its markets.
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