Purple Innovation
(NASDAQ:PRPL)
$1.53
0.01[0.66%]
At close: Apr 18
$1.53
0[0.00%]
After Hours: 4:00PM EDT
Consensus Rating1
Neutral
Highest Price Target1
$37.00
Lowest Price Target1
$2.00
Consensus Price Target1
$7.61

Purple Innovation Stock (NASDAQ:PRPL), Analyst Ratings, Price Targets, Predictions

Purple Innovation Inc has a consensus price target of $7.61, established from looking at the 38 latest analyst ratings. The last 3 analyst ratings were released from Roth MKM, Roth MKM, and Craig-Hallum on March 21, 2024, March 13, 2024, and March 13, 2024. With an average price target of $2.33 between Roth MKM, Roth MKM, and Craig-Hallum, there's an implied 52.51% upside for Purple Innovation Inc from these 3 analyst ratings.

Analyst Trend
2
Nov 23
2
Jan
3
1
Mar
Buy
Hold
Sell
Strong Sell
Analyst Rating
12345
2.8
Hold
Strong Buy
Buy
Hold
Sell
Strong Sell

Analyst Firms Making Recommendations1

Roth MKM
Craig-Hallum
Wedbush
Keybanc
Oppenheimer

1calculated from analyst ratings published within the last 3 years

Analyst Ratings for Purple Innovation

date
ticker
Buy Now
Company
Current price
Upside/Downside
Analyst Firm
Analyst & % Accurate
Price Target Change
Rating Change
Previous / Current Rating
Get Alert
03/21/2024PRPLBuy Now
Purple Innovation
$1.5363.4%Roth MKM
Matt Koranda
$2.5 → $2.5ReiteratesBuy → BuyGet Alert
03/13/2024PRPLBuy Now
Purple Innovation
$1.5363.4%Roth MKM
Matt Koranda
$2 → $2.5UpgradeNeutral → BuyGet Alert
03/13/2024PRPLBuy Now
Purple Innovation
$1.5330.72%Craig-Hallum
Jeremy Hamblin
$1 → $2MaintainsHoldGet Alert
03/13/2024PRPLBuy Now
Purple Innovation
$1.5347.06%Wedbush
Seth Basham
$1.25 → $2.25MaintainsOutperformGet Alert
03/07/2024PRPLBuy Now
Purple Innovation
$1.5330.72%Roth MKM
Matt Koranda
$1 → $2MaintainsNeutralGet Alert
01/24/2024PRPLBuy Now
Purple Innovation
$1.53-18.3%Wedbush
Seth Basham
→ $1.25ReiteratesOutperform → OutperformGet Alert
01/24/2024PRPLBuy Now
Purple Innovation
$1.53226.8%Keybanc
Bradley Thomas
$6 → $5MaintainsOverweightGet Alert
11/13/2023PRPLBuy Now
Purple Innovation
$1.53Oppenheimer
Brian Nagel
DowngradeOutperform → PerformGet Alert
11/10/2023PRPLBuy Now
Purple Innovation
$1.53Craig-Hallum
Jeremy Hamblin
DowngradeBuy → HoldGet Alert
11/10/2023PRPLBuy Now
Purple Innovation
$1.53-34.64%Wedbush
Seth Basham
$3 → $1MaintainsOutperformGet Alert
11/10/2023PRPLBuy Now
Purple Innovation
$1.53292.16%Keybanc
Bradley Thomas
$8 → $6MaintainsOverweightGet Alert
08/25/2023PRPLBuy Now
Purple Innovation
$1.53422.88%Oppenheimer
Brian Nagel
→ $8ReiteratesOutperform → OutperformGet Alert
08/10/2023PRPLBuy Now
Purple Innovation
$1.5396.08%Wedbush
Seth Basham
$3.5 → $3MaintainsOutperformGet Alert
04/14/2023PRPLBuy Now
Purple Innovation
$1.53226.8%Wedbush
Seth Basham
→ $5Reiterates → OutperformGet Alert
03/21/2023PRPLBuy Now
Purple Innovation
$1.5379.74%UBS
Atul Maheswari
$6 → $2.75MaintainsNeutralGet Alert
02/01/2023PRPLBuy Now
Purple Innovation
$1.53422.88%Keybanc
Bradley Thomas
$7 → $8MaintainsOverweightGet Alert
01/12/2023PRPLBuy Now
Purple Innovation
$1.53357.52%Keybanc
Aleksey Yefremov
$5 → $7MaintainsOverweightGet Alert
11/10/2022PRPLBuy Now
Purple Innovation
$1.53292.16%Craig-Hallum
Jeremy Hamblin
$4 → $6UpgradeHold → BuyGet Alert
09/20/2022PRPLBuy Now
Purple Innovation
$1.53226.8%Wedbush
Seth Basham
$3.3 → $5MaintainsOutperformGet Alert

FAQ

Q

What is the target price for Purple Innovation (PRPL)?

A

The latest price target for Purple Innovation (NASDAQ: PRPL) was reported by Roth MKM on March 21, 2024. The analyst firm set a price target for $2.50 expecting PRPL to rise to within 12 months (a possible 63.40% upside). 13 analyst firms have reported ratings in the last year.

Q

What is the most recent analyst rating for Purple Innovation (PRPL)?

A

The latest analyst rating for Purple Innovation (NASDAQ: PRPL) was provided by Roth MKM, and Purple Innovation reiterated their buy rating.

Q

When was the last upgrade for Purple Innovation (PRPL)?

A

The last upgrade for Purple Innovation Inc happened on March 13, 2024 when Roth MKM raised their price target to $2.5. Roth MKM previously had a neutral for Purple Innovation Inc.

Q

When was the last downgrade for Purple Innovation (PRPL)?

A

The last downgrade for Purple Innovation Inc happened on November 13, 2023 when Oppenheimer changed their price target from N/A to N/A for Purple Innovation Inc.

Q

When is the next analyst rating going to be posted or updated for Purple Innovation (PRPL)?

A

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Purple Innovation, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Purple Innovation was filed on March 21, 2024 so you should expect the next rating to be made available sometime around March 21, 2025.

Q

Is the Analyst Rating Purple Innovation (PRPL) correct?

A

While ratings are subjective and will change, the latest Purple Innovation (PRPL) rating was a reiterated with a price target of $2.50 to $2.50. The current price Purple Innovation (PRPL) is trading at is $1.53, which is out of the analyst’s predicted range.

Browse analyst ratings and price targets on all stocks.

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