Disney had an exciting announcement coming out of the annual South by Southwest (SXSW) in Austin, Texas. The company plans to implement emotionally intelligent, AI robots into it’s theme park experience.
The revolutionary technology offers Walt Disney Co. a new way to bring its beloved characters to life, showcasing their unique personalities and creating unforgettable experiences for theme park guests.
One startup, RAD AI, has also been making waves by pioneering the world’s first AI marketing platform built to understand emotion. RAD AI recently launched an equity crowdfunding raise, which means anyone can invest for a limited time. Click here to invest in RAD AI.
RAD AI has already raised over $3.1 million on its Wefunder raise from thousands of retail investors, but their raise is closing soon.
About Disney’s Robots: Disney Parks, Experiences and Products Chairperson Josh D'Amaro stole the show at SXSW with the stunning robot demonstration. In a spectacular presentation, a robot designed to look like the beloved bunny character Judy Hopps, from the animated film “Zootopia” emerged from a box, rollerbladed across the stage and performed impressive somersaults that left audiences in awe.
Robot Judy’s creators intentionally made her movements clumsy — it was her first time on rollerblades — to make her more relatable and approachable to humans. Tony Dohi, principal research and development imagineer at Walt Disney Imagineering, explained that the team's goal was to create a robot that could connect with guests on an emotional level. To achieve this, they used high-performance materials and motion-capture data, allowing the robot to perform on a unique emotional level. The robot's dynamic movements and toughness make her a sight to behold, but it's her ability to evoke genuine emotion that sets her apart from other animatronic characters.
This is the first Disney lifelike robot capable of complex humanlike movements and designed to create an emotional connection with guests. The technology is set to revolutionize the theme park experience by promising to bring a new level of magic.
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As the world marvels at Disney's newest robot, questions arise about the future of costumed characters in theme parks. Could Disney be planning to replace human cast members with lifelike robots capable of creating an emotional connection with guests?
The potential benefits of such a move are clear — concerns about overheating, safety and maintenance costs could be minimized. With no need for long breaks or intermissions, the robots could seamlessly integrate into park operations, providing an uninterrupted experience for guests.
But the introduction of robots raises questions about safety and the need for human handlers to protect the delicate machinery from damage or vandalism.
Outside the Mouse: Disney isn't the only corporation exploring ways to combine emotion and AI. Other companies are leveraging cutting-edge technology to create even more impactful and personalized experiences for their customers.
RAD AI, a leading AI marketing platform, is at the forefront of this trend, using its proprietary AI to deliver unbiased creative intelligence that informs campaign concepts, content production, and influencer selection. With a focus on automating return-on-investment based creative decisions, RAD AI is paving the way for businesses to achieve new levels of success in connecting with their customers.
To Invest in RAD AI alongside 3100+ other investors, click here.
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