SLIDESHOW: Startup Rules To Live By And Mistakes To Avoid Like The Plague

For every startup that

, there are several that flop. Sometimes it's due to an inferior product. Other times a startup fails due to poor marketing or an inability to grow as fast as competing firms. There are also cases when management simply did not know what to do. The founding team makes a few bad choices that destroy the company before it ever has the chance to thrive. Andrea Anderheggen, co-founder and CEO of

(a company that specializes in delivering mobile shopping solutions), recently spoke to Benzinga about a series of startup rules that every entrepreneur should live by. He also shared a few mistakes that entrepreneurs should avoid like the plague. Disclosure: