Southwest Airlines (NYSE:LUV) Stock, Quote.Headers.trade-ideas

Southwest Airlines

Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded. Southwest operates over 800 aircraft in an all-Boeing 737 fleet. Despite offering some longer routes and a few perks for business travelers, the airline predominantly specializes in short-haul, leisure flights operated in a single, open-seating cabin configuration in a point-to-point network. In 2025, Southwest will modify its cabins to offer some seats with extra legroom and will update its ticketing process to offer assigned seats.

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Airline stocks have been volatile due to industry changes. Insider trades at Southwest, Delta, and Allegiant could reveal future prospects.

Will Airlines Soar Or Stall? What Insider Trades Say About Industry&#39;s Future

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Gangwal, who co-founded InterGlobe Aviation, bought the shares between Sep. 30 and Oct. 1, at prices ranging from $29 to $30 per share, as per the Securities and Exchange Commission filings. 

Southwest Airlines Director Rakesh Gangwal Invests Over $100M In Shares Amid Elliott Management&#39;s Pressure For Leadership Changes

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Brenda Vingiello of Sand Hill Global Advisors said Palo Alto Networks continues to gain market share in the cybersecurity space.

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Southwest Airlines Co

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Southwest Airlines's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) short percent of float has fallen 17.16% since its last report. The company recently reported that it has 43.28 million shares sold short, which is 9.17% of all regular shares that are available for trading. Based on its trading volume, it would take traders 5.44 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Southwest Airlines Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1728321319_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Southwest Airlines has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Southwest Airlines's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Southwest Airlines's peer group average for short interest as a percentage of float is 11.77%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

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Peering Into Southwest Airlines's Recent Short Interest

Airline stocks have endured a <a href="https://www.benzinga.com/news/24/10/41124443/whats-going-on-with-delta-united-and-spirit-airlines-shares-tuesday">year of turbulence</a>, reflected by wild swings in share price, industry expectations and earnings. Recent insider trades of airline companies could indicate where the industry will head next.
The Trades: <a href="https://www.benzinga.com/sec/insider-trades/">Benzinga Edge compiles information </a>on insider trade filings.
Southwest Airlines Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) experienced a <a href="https://www.benzinga.com/markets/equities/24/10/41156975/southwest-airlines-director-rakesh-gangwal-invests-over-100m-in-shares-amid-elliott-managements-">flurry of insider activity</a> in recent days. Director Rakesh Gangwal invested over $100,000,000 in Southwest shares in late September and early October. Executive Chairman Gary C Kelly <a href="https://www.benzinga.com/quote/LUV/insider-trades">bought $1,000,000 of Southwest</a> shares in late September.
Delta Air Lines, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>) is the largest American airline company. The Atlanta-based giant experienced several insider sales in early 2024. President Glen W Hauenstein sold $4,904,600 in Delta stock in April, over 30% of his total holding. Executive Vice President Peter W Carter sold $2,500,000 of Delta shares that month, over 25% of his position.
Delta has experienced a volatile year. Its share price rose over 30% from January to mid-May, but a subsequent drawdown erased much of its gains. A recovery followed from August to late September.
Several Allegiant Travel Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALGT#NASDAQ">ALGT</a>) executives <a href="https://www.benzinga.com/quote/ALGT/insider-trades">have sold shares</a> in 2024. Chief Marketing Officer Scott DeAngelo sold over $1,000,000 in Allegiant stock in May. DeAngelo has since <a href="https://ir.allegiantair.com/news/news-details/2024/Allegiant-Announces-Resignation-of-Executive-Vice-President-and-Chief-Marketing-Officer-Scott-DeAngelo/default.aspx">resigned</a> from the company. Chief Operating Officer Frank Wilper and Director Gary Ellmer also made sales in the spring and summer.
Why it Matters: Insider trading activity is often viewed as a valuable indicator of a company's future prospects. When top executives or board members buy or sell shares, it can signal their confidence—or lack thereof—in the company's performance. In the case of airline stocks, this insider movement may be especially relevant as the industry navigates a turbulent environment marked by fluctuating demand, rising fuel costs, and post-pandemic recovery.
For investors, tracking these insider trades provides a critical lens into how industry leaders perceive future risks and opportunities, which can guide their own strategies in an increasingly volatile market.
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Photo: Tupungato/Shutterstock.com

Will Airlines Soar Or Stall? What Insider Trades Say About Industry's Future

Citigroup analyst Stephen Trent maintains Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) with a Neutral and raises the price target from $28.25 to $31.5.

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Citigroup Maintains Neutral on Southwest Airlines, Raises Price Target to $31.5

Rakesh Gangwal, a director at Southwest Airlines Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>), has made a significant investment in the company by acquiring 3.6 million shares, valued at over $100 million. This purchase comes amid mounting pressure from activist investor Elliott Investment Management for <a href="https://www.benzinga.com/news/24/08/40187798/activist-investor-elliott-who-criticized-southwest-airlines-for-poor-execution-now-announces-7-stake">changes in leadership</a>.
What Happened: Gangwal, who co-founded InterGlobe Aviation, bought the shares between Sep. 30 and Oct. 1, at prices ranging from $29 to $30 per share, as per the Securities and Exchange Commission filings. 
Appointed to the board in July, Gangwal&#8217;s entry coincided with Elliott&#8217;s push for strategic shifts to boost financial performance. Recently, Southwest announced significant board changes, including the retirement of Executive Chairman Gary Kelly and six other directors. 
Despite Elliott&#8217;s demands for further changes, including the removal of CEO Bob Jordan, Gangwal told Reuters that additional leadership alterations would not benefit shareholders. 
&#8220;I believe changing the board structure and top leadership beyond what has been already announced, would be counterproductive and not in the best interest of shareholders,&#8221; Gangwal said. 
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Why It Matters: The backdrop to Gangwal&#8217;s investment is a period of intense scrutiny and pressure from Elliott Investment Management, which has been vocal about its <a href="https://www.benzinga.com/news/24/08/40187798/activist-investor-elliott-who-criticized-southwest-airlines-for-poor-execution-now-announces-7-stake">dissatisfaction with Southwest&#8217;s management</a>. In August, Elliott disclosed a 7% stake in the airline, advocating for a management overhaul, including the replacement of CEO Jordan and Executive Chairman Kelly.
In a strategic move, Elliott nominated <a href="https://www.benzinga.com/m-a/24/06/39252593/elliott-investment-criticizes-southwest-airlines-execution-in-letter-promises-77-stock-return-potent">ten independent candidates for the board</a>, aiming to reshape Southwest&#8217;s leadership. This came after Elliott criticized the airline&#8217;s outdated strategies and poor execution, promising a 77% stock return potential if changes were implemented.
Amid these developments, Southwest Airlines <a href="https://www.benzinga.com/markets/equities/24/09/41045875/whats-going-on-with-southwest-airlines-stock-after-guidance-update">announced a new $2.5 billion share repurchase program</a>, signaling a focus on shareholder value. The airline&#8217;s stock has experienced fluctuations, reflecting investor reactions to these ongoing boardroom dynamics.
Price Action: Southwest Airlines&#8217; stock closed at $29.57 on Wednesday, down 1.04% for the day. In after-hours trading, the stock rose by 2.19%. Year to date, Southwest Airlines has gained 3.83%, according to <a href="https://www.benzinga.com/pro/">data from Benzinga Pro</a>.
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Image Via Shutterstock 
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/topic/Kaustubh-Bagalkote" target="_blank" rel="noreferrer noopener">Kaustubh Bagalkote</a>

Southwest Airlines Director Rakesh Gangwal Invests Over $100M In Shares Amid Elliott Management's Pressure For Leadership Changes

Jefferies analyst Sheila Kahyaoglu maintains Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) with a Underperform and raises the price target from $20 to $24.

Jefferies Maintains Underperform on Southwest Airlines, Raises Price Target to $24

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Ratings for Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) were provided by 8 analysts in the past three months, showcasing a mix of bullish and bearish perspectives.
The table below offers a condensed view of their recent ratings, showcasing the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th style="text-align: right;">Bullish</th>
<th style="text-align: right;">Somewhat Bullish</th>
<th style="text-align: right;">Indifferent</th>
<th style="text-align: right;">Somewhat Bearish</th>
<th style="text-align: right;">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">6</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td style="text-align: right;">1</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">4</td>
<td style="text-align: right;">0</td>
<td style="text-align: right;">0</td>
</tr>
</tbody>
</table>
Analysts have set 12-month price targets for Southwest Airlines, revealing an average target of $27.41, a high estimate of $35.00, and a low estimate of $19.00. Observing a downward trend, the current average is 2.52% lower than the prior average price target of $28.12. 
<img src="https://www.benzinga.com/files/images/story/2024/1727730013_0.png" alt="price target chart" />
<h2>Investigating Analyst Ratings: An Elaborate Study</h2>
The analysis of recent analyst actions sheds light on the perception of Southwest Airlines by financial experts. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Helane Becker</td>
<td>TD Cowen</td>
<td>Raises</td>
<td>Hold</td>
<td>$25.00</td>
<td>$19.00</td>
</tr>
<tr>
<td>Duane Pfennigwerth</td>
<td>Evercore ISI Group</td>
<td>Raises</td>
<td>Outperform</td>
<td>$35.00</td>
<td>$30.00</td>
</tr>
<tr>
<td>David Vernon</td>
<td>Bernstein</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$24.00</td>
<td>$26.00</td>
</tr>
<tr>
<td>Stephen Trent</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$28.25</td>
<td>$29.00</td>
</tr>
<tr>
<td>Michael Linenberg</td>
<td>Deutsche Bank</td>
<td>Lowers</td>
<td>Hold</td>
<td>$29.00</td>
<td>$32.00</td>
</tr>
<tr>
<td>Helane Becker</td>
<td>TD Cowen</td>
<td>Lowers</td>
<td>Hold</td>
<td>$19.00</td>
<td>$26.00</td>
</tr>
<tr>
<td>Brandon Oglenski</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$27.00</td>
<td>$26.00</td>
</tr>
<tr>
<td>Michael Linenberg</td>
<td>Deutsche Bank</td>
<td>Lowers</td>
<td>Buy</td>
<td>$32.00</td>
<td>$37.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Southwest Airlines. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Providing a comprehensive analysis, analysts offer qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Southwest Airlines compared to the broader market.</li>
<li>Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.</li>
</ul>
Considering these analyst evaluations in conjunction with other financial indicators can offer a comprehensive understanding of Southwest Airlines's market position. Stay informed and make well-informed decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/LUV/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Southwest Airlines analyst ratings.</a>
<h2>Get to Know Southwest Airlines Better</h2>
Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded. Southwest operates over 800 aircraft in an all-Boeing 737 fleet. Despite offering some longer routes and a few perks for business travelers, the airline predominantly specializes in short-haul, leisure flights operated in a single, open-seating cabin configuration in a point-to-point network. In 2025, Southwest will modify its cabins to offer some seats with extra legroom and will update its ticketing process to offer assigned seats.
<h3>Southwest Airlines's Economic Impact: An Analysis</h3>
Market Capitalization Analysis: The company's market capitalization is above the industry average, indicating that it is relatively larger in size compared to peers. This may suggest a higher level of investor confidence and market recognition.
Revenue Growth: Southwest Airlines's remarkable performance in 3 months is evident. As of 30 June, 2024, the company achieved an impressive revenue growth rate of 4.5%. This signifies a substantial increase in the company's top-line earnings. In comparison to its industry peers, the company stands out with a growth rate higher than the average among peers in the Industrials sector.
Net Margin: Southwest Airlines's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of 5.06%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): Southwest Airlines's ROE is below industry standards, pointing towards difficulties in efficiently utilizing equity capital. With an ROE of 3.6%, the company may encounter challenges in delivering satisfactory returns for shareholders.
Return on Assets (ROA): Southwest Airlines's ROA stands out, surpassing industry averages. With an impressive ROA of 1.04%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: Southwest Airlines's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.87.
<h2>The Significance of Analyst Ratings Explained</h2>
Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;utm_source=benzinga-insights">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

The Analyst Verdict: Southwest Airlines In The Eyes Of 8 Experts

TD Cowen analyst Helane Becker maintains Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) with a Hold and raises the price target from $19 to $25.

TD Cowen Maintains Hold on Southwest Airlines, Raises Price Target to $25

On CNBC's &#8220;<a href="https://www.cnbc.com/video/2024/09/26/final-trades-palo-alto-networks-delta-air-lines-paypal-and-the-xlv.html">Halftime Report Final Trades</a>,&#8221; Brenda Vingiello of Sand Hill Global Advisors said Palo Alto Networks, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PANW#NASDAQ">PANW</a>) continues to gain market share in <a href="https://www.benzinga.com/quote/PANW/earnings">the cybersecurity space</a>.
On Aug. 19, Palo Alto Networks reported better-than-expected results for its fourth quarter and issued strong guidance. Palo Alto's board authorized an additional $500 million for share repurchases, bringing the company's remaining buyback authorization up to $1 billion.
Jim Lebenthal of Cerity Partners named Delta Air Lines, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>) as his final trade.
Southwest Airlines Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) recently introduced a new $2.5 billion share repurchase program. Southwest&#8217;s repurchase plan, alongside its enhanced growth projections and cost-saving initiatives, signals broader optimism for the airline industry&#8217;s recovery and profitability. Delta, as one of the leading carriers in the U.S., could see increased investor interest as competitors like Southwest aim for financial efficiency and stronger earnings growth. Delta Air Lines is scheduled to hold a live conference call and webcast to discuss its September quarter financial <a href="https://www.benzinga.com/news/24/09/41051475/why-delta-air-lines-shares-are-rising">results on Thursday, Oct. 10</a>.
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Liz Young Thomas of SoFi picked The Health Care Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLV#NYSE">XLV</a>).
Joshua Brown of Ritholtz Wealth Management said PayPal Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PYPL#NASDAQ">PYPL</a>) continues to break out.
PayPal Holdings recently unveiled its plan to extend cryptocurrency services to U.S. business account holders, with the exception of New York State. As per a press release issued on Tuesday, the latest move would enable U.S. merchants to buy, sell, and hold cryptocurrency directly from <a href="https://www.benzinga.com/markets/cryptocurrency/24/09/41038635/paypal-steps-up-crypto-game-allows-us-merchants-to-buy-sell-and-hold-digital-assets">their business accounts</a>.
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<li>Delta Air shares gained 6.3% to settle at $51.81 on Thursday.</li>
<li>The Health Care Select Sector SPDR Fund gained 0.3% during Thursday's session.</li>
<li>PayPal shares gained 3.5% to close at $80.08 on Thursday.</li>
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Palo Alto, Delta Air, PayPal And More On CNBC's 'Final Trades'

Elliott Criticizes Southwest Airlines' Leadership During Investor Day, Calls For New Board And Questions CEO Bob Jordan's Ability To Deliver On Promised Transformations

United Airlines Holdings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/UAL#NASDAQ">UAL</a>) shares surged 9.13% to $59.05 on Thursday afternoon, reaching a fresh 52-week high. The rally in airline stocks was fueled by Southwest Airlines Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) unveiling a $2.5 billion stock buyback program, lifting investor sentiment <a href="https://www.benzinga.com/news/24/09/41052986/whats-going-on-with-american-airlines-stock-thursday">across the sector</a>.
What Else: Southwest also expects its revenue per seat mile to grow by 2% to 3%, which suggests demand for air travel is picking up. If demand for flights is rising for one major airline, it serves as a positive indicator for other companies in the industry. United, with its extensive international and domestic network, could see a similar rise in revenue.
Another factor moving United shares higher Thursday is Southwest's expectation of lower fuel costs. Fuel is a major expense for airlines, and if fuel costs drop for Southwest, it could be good news for United as well. Lower fuel prices could improve United&#8217;s profitability, leading to a potential rise in its stock price.
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Other Highlights: Southwest also shared ambitious long-term profit goals, aiming for $4 billion in extra earnings by 2027. This sets a high bar, and investors might expect United to follow with strong growth targets of its own, especially since United is also expanding its operations globally.
Finally, Southwest&#8217;s plan to introduce assigned seating in 2026 shows it&#8217;s focusing more on customer experience, something United already excels at. Investors may see this as Southwest trying to catch up with United's more premium services, giving United an advantage in attracting customers.
Read Also: <a href="https://www.benzinga.com/trading-ideas/long-ideas/24/09/41050711/stocks-rise-as-china-signals-more-stimulus-billionaire-david-tepper-bets-big-on-everythi">Stocks Rise As China Signals More Stimulus, Billionaire David Tepper Bets Big On &#8216;Everything&#8217; China-Related</a>
According to data from&nbsp;<a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, UAL has a 52-week high of $58.93 and a 52-week low of $33.68.

Why United Airlines (UAL) Stock Hit A New 52-Week High Today

Hurricane Helene is on track to hit Florida and the Gulf Coast region Thursday night in what could be one of the most powerful storms to strike the <a href="https://www.benzinga.com/topic/hurricane">regions in decades.</a>
Here's a look at the regions most affected, and how the hurricane is impacting travel, sports, and key stocks to watch.
Hurricane Path: Hurricane Helene <a href="https://www.benzinga.com/news/24/09/41028566/tropical-storm-helene-set-to-become-hurricane-generac-duke-energy-stocks-react-as-florida-braces">could hit and impact</a> several major cities in Florida and the nearby states, including Tampa, Tallahassee and Atlanta.
Currently a Category 2 hurricane, the storm could be elevated to a Category 3 or Category 4 storm in the coming hours and days. The hurricane is expected to be one of the largest storms in the region over the last century, as <a href="https://www.cnn.com/weather/live-news/hurricane-helene-florida-09-26-24/index.html">reported </a>by CNN.
Over three million people in Florida and Georgia are currently under a Tornado Watch until 10 p.m. ET Thursday night.
A CNN meteorologist predicts that peak wind could reach over 100 mph in some regions Thursday and Friday, with rainfall of up to 12 inches in certain areas.
Florida Governor Ron DeSantis warned of the potential that Hurricane Helene could shift its path and could hit Tallahassee, the state's capital. Tallahassee has never been directly hit by a Category 3 hurricane.
"This area has not had a major hurricane hit in quite some time, and certainly nobody in recent memory has seen a storm of this magnitude that has hit," DeSantis said, as reported by CNN.
While the worst of the storm will likely be felt in Florida and Georgia, the storm's path, which could increase in size, is expected to travel through portions of Alabama, Tennessee, Kentucky, Missouri, and Illinois, with the non-Florida states getting hit on Friday and Saturday.
Read Also: <a href="https://www.benzinga.com/markets/esg/24/05/39012013/noaa-meteorologists-predict-aggressive-hurricane-season-what-it-means-for-home-depot-generac-other-s">NOAA Meteorologists Predict Aggressive Hurricane Season: What It Means For Home Depot, Generac, Other Storm-Related Stocks</a>
Stocks to Watch: Among the sectors that could be hit by the hurricane is the airline industry, with over 1,000 flights canceled Thursday at several Florida airports.
Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) was listed as the airline with the most impact on the region by CNN, with the potential for its flights to resume Friday morning. The company has waived change fees for flights to other regions and airports to help travelers.
Florida is a key region for many theme parks, including Disney World, the popular theme park from The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>). Disney World has announced some park experiences have been closed due to the hurricane, but the theme park remains open. Disney World has closed for several hurricanes over the years, as <a href="https://www.tallahassee.com/story/news/2024/09/26/hurricane-helene-florida-theme-parks-closed-open-disney-universal-orlando/75389447007/">reported </a>by Tallahassee Democrat. Hurricane Ian in September 2022 was the last time Disney World fully closed.
United Parks &amp; Resorts (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PRKS#NYSE">PRKS</a>) closed Busch Gardens Tampa Bay and several water parks it owns in the region, while SeaWorld Orlando remains open Thursday.
Insurance stocks will likely be on watch, with the damage from the storm causing potential billions of dollars in damage. Stocks like Berkshire Hathaway Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>), Allstate Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ALL#NYSE">ALL</a>) and Travelers Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TRV#NYSE">TRV</a>) could see heavy claims from customers after the storm.
Duke Energy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DUK#NYSE">DUK</a>) is a larger operator in Florida and could see interest from investors as the storm damage and power outages are assessed.
While the stocks above could be negatively affected by the hurricane, several stocks could be viewed as winners from storm damage and prolonged power outages.
Generac Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GNRC#NYSE">GNRC</a>) is often viewed as a hurricane stock thanks to its sale of generators and power equipment. Generac shares are up 7% in the last five days, in possible anticipation of the impact of Hurricane Helene.
Home improvement retailers Home Depot (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) and Lowe's Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>) could see a positive impact from repairs needed to homes in the region and see their quarterly results reflect the increased sales, depending on the storm&#8217;s size.
Sports Impact: The early impact of the storm was witnessed in the sports world Wednesday, with Major League Baseball cancelling the Atlanta Braves (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BATRA#NASDAQ">BATRA</a>) and New York Mets contests set for Wednesday and Thursday. The games will now be played in a doubleheader Monday, <a href="https://www.espn.com/mlb/story/_/id/41442218/mets-braves-games-wednesday-thursday-postponed-monday-doubleheader">extending </a>the MLB regular season.
The games are pivotal in the current fight for the National League Wild Card race to secure a postseason berth. The Mets (87-70) currently lead the Braves (86-71) in the Wild Card race. It's possible that Monday's games could decide which team makes it into the MLB Playoffs. For the Mets, the team could see a tough travel schedule if they do make the playoffs, flying into Atlanta on Monday and then flying to Milwaukee or the West Coast for a first-round matchup that would start on Tuesday.
Several NCAA Football games could be <a href="https://www.usatoday.com/story/sports/ncaaf/2024/09/24/hurricane-helene-college-football-schedule-impact/75369720007/">impacted </a>by the hurricane over the weekend. The Miami Hurricanes&#8217; home game on Friday could be postponed. UCF&#8217;s home game on Saturday will also be monitored. The highly anticipated Alabama and Georgia game set to play in Tuscaloosa, Alabama, on Saturday could also be impacted by heavy rain and winds.
The National Football League is also monitoring the storm and its impact on games scheduled for Sunday and Monday. The Tampa Bay Buccaneers, Atlanta Falcons, and Carolina Panthers are currently set to host home games at 1 p.m. ET Sunday. The Miami Dolphins host a Monday Night Football game that is also being monitored.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/cannabis/24/09/41028495/will-hurricane-helene-disrupt-floridas-cannabis-industry-trulieve-ceo-says-co-is-locked-and-load">Will Hurricane Helene Disrupt Florida&#8217;s Cannabis Industry? Trulieve CEO Says Co. Is &#8216;Locked And Loaded, Not Our First Storm Rodeo&#8217;</a></li>
</ul>
Image created using artificial intelligence via Midjourney.

Sports

BATRA

GNRC

PRKS

Hurricane Helene Disrupts Flights, Sports Events, Disney Operations: Affected Regions, Stocks To Watch

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Below are some instances of options activity happening in the Industrials sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th style="text-align: right;">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>UPS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$85.00</td>
<td>$48.8K</td>
<td>1</td>
<td style="text-align: right;">904</td>
</tr>
<tr>
<td>DAL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>11/15/24</td>
<td>$52.50</td>
<td>$44.0K</td>
<td>1.5K</td>
<td style="text-align: right;">427</td>
</tr>
<tr>
<td>LUNR</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$6.00</td>
<td>$56.8K</td>
<td>2.9K</td>
<td style="text-align: right;">225</td>
</tr>
<tr>
<td>LUV</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$30.00</td>
<td>$25.7K</td>
<td>1.7K</td>
<td style="text-align: right;">221</td>
</tr>
<tr>
<td>UBER</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$62.50</td>
<td>$273.5K</td>
<td>1.4K</td>
<td style="text-align: right;">170</td>
</tr>
<tr>
<td>SBLK</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$20.00</td>
<td>$40.0K</td>
<td>1.2K</td>
<td style="text-align: right;">104</td>
</tr>
<tr>
<td>LASE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$15.00</td>
<td>$27.2K</td>
<td>0</td>
<td style="text-align: right;">68</td>
</tr>
<tr>
<td>EMR</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$105.00</td>
<td>$31.9K</td>
<td>21</td>
<td style="text-align: right;">59</td>
</tr>
<tr>
<td>CAT</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$360.00</td>
<td>$34.5K</td>
<td>11</td>
<td style="text-align: right;">9</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For UPS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UPS#NYSE">UPS</a>), we notice a call option sweep that happens to be bearish, expiring in 176 day(s) on March 21, 2025. This event was a transfer of 10 contract(s) at a $85.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $48.8K, with a price of $4880.0 per contract. There were 1 open contracts at this strike prior to today, and today 904 contract(s) were bought and sold. 
• For DAL (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>), we notice a call option sweep that happens to be bullish, expiring in 50 day(s) on November 15, 2024. This event was a transfer of 182 contract(s) at a $52.50 strike. This particular call needed to be split into 22 different trades to become filled. The total cost received by the writing party (or parties) was $44.0K, with a price of $242.0 per contract. There were 1544 open contracts at this strike prior to today, and today 427 contract(s) were bought and sold. 
• Regarding LUNR (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LUNR#NASDAQ">LUNR</a>), we observe a call option sweep with bullish sentiment. It expires in 113 day(s) on January 17, 2025. Parties traded 200 contract(s) at a $6.00 strike. This particular call needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $56.8K, with a price of $285.0 per contract. There were 2905 open contracts at this strike prior to today, and today 225 contract(s) were bought and sold. 
• For LUV (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>), we notice a call option trade that happens to be bullish, expiring in 477 day(s) on January 16, 2026. This event was a transfer of 50 contract(s) at a $30.00 strike. The total cost received by the writing party (or parties) was $25.7K, with a price of $515.0 per contract. There were 1795 open contracts at this strike prior to today, and today 221 contract(s) were bought and sold. 
• Regarding UBER (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>), we observe a call option sweep with bullish sentiment. It expires in 113 day(s) on January 17, 2025. Parties traded 170 contract(s) at a $62.50 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $273.5K, with a price of $1609.0 per contract. There were 1466 open contracts at this strike prior to today, and today 170 contract(s) were bought and sold. 
• For SBLK (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBLK#NASDAQ">SBLK</a>), we notice a call option sweep that happens to be bullish, expiring in 113 day(s) on January 17, 2025. This event was a transfer of 100 contract(s) at a $20.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $40.0K, with a price of $400.0 per contract. There were 1236 open contracts at this strike prior to today, and today 104 contract(s) were bought and sold. 
• Regarding LASE (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LASE#NASDAQ">LASE</a>), we observe a call option sweep with bullish sentiment. It expires in 203 day(s) on April 17, 2025. Parties traded 68 contract(s) at a $15.00 strike. This particular call needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $27.2K, with a price of $400.0 per contract. There were 0 open contracts at this strike prior to today, and today 68 contract(s) were bought and sold. 
• Regarding EMR (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EMR#NYSE">EMR</a>), we observe a put option sweep with bearish sentiment. It expires in 176 day(s) on March 21, 2025. Parties traded 58 contract(s) at a $105.00 strike. This particular put needed to be split into 8 different trades to become filled. The total cost received by the writing party (or parties) was $31.9K, with a price of $550.0 per contract. There were 21 open contracts at this strike prior to today, and today 59 contract(s) were bought and sold. 
• Regarding CAT (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAT#NYSE">CAT</a>), we observe a call option trade with bullish sentiment. It expires in 841 day(s) on January 15, 2027. Parties traded 4 contract(s) at a $360.00 strike. The total cost received by the writing party (or parties) was $34.5K, with a price of $8632.0 per contract. There were 11 open contracts at this strike prior to today, and today 9 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

LASE

LUNR

SBLK

UBER

9 Industrials Stocks With Whale Alerts In Today's Session

Southwest CEO Says We Are Overstaffed; Expect Boeing To Deliver 20 Planes This Year

American Airlines Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAL#NASDAQ">AAL</a>) shares are trading higher on Thursday in sympathy with Southwest Airlines <a href="https://www.benzinga.com/markets/equities/24/09/41045875/whats-going-on-with-southwest-airlines-stock-after-guidance-update">Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>).</a>
The Details: Southwest shares started moving higher after the company provided updates to its 2024 fiscal-year third quarter guidance through a filing with the Securities and Exchange Commission and announced a $2.5 billion share repurchase program.
Guidance: Southwest now sees revenue per available seat mile (RASM) rising 2% to 3%. Previously the company expected RASM to be down 2% to flat. In addition, the company now expects economic fuel costs per gallon between $2.50 and $2.60, the company&#8217;s earlier estimate was from $2.60 to $2.70.
Share Repurchase: Southwest said the Board of Director&#8217;s approval of the $2.5 billion share repurchase program indicates its, &#8220;confidence in the strategic plan and new revenue-generating initiatives, and in management&#8217;s ability to execute.&#8221; Some parts of the strategic plan include balancing its capital allocation priorities to minimize capital expenditures on aircraft and investing in infrastructure that optimizes operations.
Southwest is the largest domestic air carrier in the United States, while American Airlines is the world&#8217;s biggest airline based on fleet size, capacity and scheduled revenue passenger miles.
How To Buy American Airlines Stock
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in American Airlines Gr (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAL#NASDAQ">AAL</a>)'s case, it is in the Industrials sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
Related Link: <a href="https://www.benzinga.com/insights/options/24/09/41052049/unpacking-the-latest-options-trading-trends-in-kla">Unpacking the Latest Options Trading Trends in KLA</a>
AAL Price Action: At the time of publication, American Airlines stock is moving 5.95% higher at $11.64, according to data from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Image: Courtesy of American Airlines

Movers

What's Going On With American Airlines Stock Thursday?

U.S. stocks were higher, with the Dow Jones index gaining around 250 points on Thursday.
Shares of Jabil Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JBL#NYSE">JBL</a>) rose sharply in today's session after the company reported better-than-expected fourth-quarter financial results and approved a $1 billion share buyback.
Jabil reported fourth-quarter revenue of $6.96 billion, down by 17.7% year-on-year, beating the analyst consensus estimate of $6.59 billion. The print manufacturing company's adjusted EPS of $2.30 beat the analyst consensus estimate of $2.22.
Jabil shares jumped 11.2% to $126.18 on Thursday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>SBC Medical Group Holdings Incorporated (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SBC#NYSE">SBC</a>) jumped 25.4% to $10.01.</li>
<li>Gaotu Techedu Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GOTU#NYSE">GOTU</a>) shares jumped 25.4% to $3.65.</li>
<li>Adaptive Biotechnologies Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADPT#NASDAQ">ADPT</a>) gained 24.1% to $4.9650.</li>
<li>TAL Education Group (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAL#NYSE">TAL</a>) gained 21.7% to $10.13.</li>
<li>Ispire Technology Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ISPR#NASDAQ">ISPR</a>) surged 18.6% to $6.91 following FY24 financial results.</li>
<li>Studio City International Holdings Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MSC#NYSE">MSC</a>) gained 17.8% to $7.43.</li>
<li>KE Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BEKE#NYSE">BEKE</a>) surged 17.4% to $19.22. Shares of Chinese stocks traded higher following a report suggesting China will issue up to $284 billion of sovereign debt as part of a stimulus.</li>
<li>H World Group Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HTHT#NASDAQ">HTHT</a>) gained 16.7% to $36.60. Shares of Chinese stocks traded higher following a report suggesting China will issue up to $284 billion of sovereign debt as part of a stimulus.</li>
<li>New Oriental Education &amp; Technology Group Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EDU#NYSE">EDU</a>) gained 14.4% to $71.19.</li>
<li>Micron Technology, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MU#NASDAQ">MU</a>) gained 14.2% to $109.37 following strong quarterly results.</li>
<li>Yum China Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUMC#NYSE">YUMC</a>) jumped 14.2% to $43.60.</li>
<li>The Estée Lauder Companies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EL#NYSE">EL</a>) gained 10% to $100.78.</li>
<li>Southwest Airlines Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) climbed 9.9% to $31.19 after the company announced it plans a $2.5 billion share repurchase program and issued its third-quarter RASM guidance. Also, the company announced it reduced headcount through controlled hiring and attrition and has contracts with all labor groups.</li>
<li>Alibaba Group Holding Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>) gained 9.7% to $104.73 following a report suggesting China will issue up to $284 billion of sovereign debt as part of a stimulus.</li>
<li>Trip.com Group Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TCOM#NASDAQ">TCOM</a>) rose 9.1% to $55.74.</li>
<li>Celanese Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CE#NYSE">CE</a>) gained 6.6% to $138.71.</li>
</ul>
Now Read This: 
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<li><a href="https://www.benzinga.com/trading-ideas/long-ideas/24/09/41045737/top-3-materials-stocks-youll-regret-missing-this-quarter">Top 3 Materials Stocks You&#8217;ll Regret Missing This Quarter</a></li>
</ul>

Pre-Market Outlook

ADPT

BABA

BEKE

New Oriental Education & Technology Group

GSX Techedu Inc. American Depositary Shares

GOTU

HTHT

ISPR

TCOM

YUMC

Jabil Posts Upbeat Earnings, Joins Micron Technology, Southwest Airlines And Other Big Stocks Moving Higher On Thursday

Delta Air Lines, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>) shares are trading higher by 6.09% to $51.72 during Thursday&#8217;s session following news that Southwest Airlines Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) introduced a new $2.5 billion share <a href="https://www.benzinga.com/markets/equities/24/09/41045875/whats-going-on-with-southwest-airlines-stock-after-guidance-update">repurchase program</a>.
What To Know: Southwest's repurchase plan, alongside its enhanced growth projections and cost-saving initiatives, signals broader optimism for the airline industry's recovery and profitability. Delta, as one of the leading carriers in the U.S., could see increased investor interest as competitors like Southwest aim for financial efficiency and stronger earnings growth. 
Southwest's expectation of delivering $4 billion in incremental EBIT by 2027 and achieving a 15% or greater return on invested capital underscores the financial health and long-term profitability of major airlines, fostering a more favorable perception of the sector.
Read Also: <a href="https://www.benzinga.com/trading-ideas/long-ideas/24/09/41049089/treasury-bond-etf-under-pressure-ahead-of-key-inflation-data-what-investors-should-know">Treasury Bond ETF Under Pressure Ahead Of Key Inflation Data: What Investors Should Know</a>
Delta also stands to benefit from the same industry tailwinds that Southwest is leveraging, particularly as both companies share similar challenges and opportunities. The lowering of fuel costs, a key factor in Southwest's guidance adjustment for economic fuel costs per gallon, suggests an improved cost environment for all carriers.
What Else: Moreover, Southwest&#8217;s focus on operational efficiency—through hiring control, scheduling optimization, and supply chain opportunities—sets a precedent for other carriers like Delta to continue driving their own efficiency initiatives. 
Delta's ability to manage costs while enhancing its customer experience has been a key pillar of its business strategy, and investors may view Southwest's news as an industry-wide validation of the growing profitability potential for major carriers.
Delta, which has long emphasized premium service and product differentiation, may benefit from this shift as more airlines adapt to evolving customer expectations. Any moves by competitors to enhance customer satisfaction can encourage broader investment in the sector, as carriers look to attract a loyal customer base and boost long-term revenue.
Read Also: <a href="https://www.benzinga.com/markets/equities/24/09/41049938/chargepoints-vision-for-ev-charging-eyes-future-growth-with-plug-and-charge-and-ai-driven-soluti">ChargePoint&#8217;s Vision For EV Charging: Eyes Future Growth With &#8216;Plug And Charge&#8217; And AI-Driven Solutions</a>
<h2 class="wp-block-heading">How To Buy DAL Stock</h2>
By now you're likely curious about how to participate in the market for Delta Air Lines &#8211; be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of <a href="https://www.benzinga.com/money/best-stock-trading-platforms">possible trading platforms here.</a> Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, or Amazon.com, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so. 
In the the case of Delta Air Lines, which is trading at $51.29 as of publishing time, $100 would buy you 1.95 shares of stock.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a <a href="https://www.benzinga.com/money/how-to-short-a-stock">stock can be found at this resource.</a> Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading &#8211; either way it allows you to profit off of the share price decline.
According to data from&nbsp;<a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, DAL has a 52-week high of $53.86 and a 52-week low of $30.60.

Why Delta Air Lines Shares Are Rising

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Southwest Airlines Co. 2024 Investor Day

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General

SOUTHWEST AIRLINES CELEBRATES THE 30TH ANNIVERSARY OF THE ICONIC TELEVISION SHOW FRIENDS BY OFFERING UP TO 30% OFF BASE FARES

Elliott to Southwest Shareholders: Prepare For Special Meeting by Calling Back Your Shares Today

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SOUTHWEST AIRLINES FLIGHTS AVAILABLE TO BOOK THROUGH EARLY JUNE 2025

Earnings

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Elliott Statement on Southwest Airlines' Investor Day

SOUTHWEST AIRLINES CRUISES INTO ITS WEEK OF WOW WITH UP TO 40% OFF BASE FARES; DEALS ON RAPID REWARDS POINTS, VACATION PACKAGES, CAR RENTALS, AND HOTEL BOOKINGS; AND, FOR THE FIRST TIME--CRUISE BOOKINGS

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Southwest Airlines

Southwest Airlines (LUV) Forecast

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