LOS ANGELES, June 01, 2023 (GLOBE NEWSWIRE) -- via IBN -- IBN, a multifaceted communications organization engaged in connecting public companies to the investment community, is pleased to announce the release of the latest episode of The Bell2Bell Podcast as part of its sustained effort to provide specialized content distribution via widespread syndication channels.
The Bell2Bell Podcast delivers informative updates and exclusive interviews with executives operating in fast-moving industries. Bell2Bell's latest podcast features Ross Sklar, CEO of Starco Brands, Inc. STCB, a company with an unwavering mission to invent and acquire consumer products and brands with behavior-changing technologies that spark excitement in the everyday.
To begin the interview, Sklar provided an introduction to the company's business model and operating markets.
"Starco Brands is focused in consumer products. We really think of ourselves as a modern-day invention factory. We look for places in the marketplace that we think have a tremendous amount of white space," Sklar said. "From a formulary vantage point, we came out of industrial products… I was innovating in that sector for a long time and had some pretty significant success. I then found my way into consumer products, and we started to play in household, personal care, OTC pharmaceuticals, beverages and spirits. We're very well diversified, but the main thing is that we think we've got strong capabilities in developing intellectual property… by curating brands and owning them… The other side is that we've executed and are executing an interesting, like-minded acquisition model."
"I come from a contract manufacturing background and have expertise in aerosol products, and that crosses many different consumer categories… Starco Brands is the cumulative origination to bring all these products under one roof and really choose the very special pieces of intellectual property that we've created. When we look at certain categories, we have a lot of familiarity with what is on-shelf at retail, so we understand where there are very competitive sets and where there is not so much competition, or where there hasn't been a lot of intellectual property that has been created."
Sklar then provided an example of this approach.
"One of our first products that we launched was Winona® Popcorn Spray… We developed it because we analyzed the proverbial popcorn bay at retail. In that bay, there's just not a lot of technology," he continued. "We've got a lot of capability in cooking sprays, and we thought about how to dig in with the consumer and provide a sensory experience that maybe they haven't had. The thesis of the product was that when someone has a bowl of popcorn, they take their seasoning and shake, shake, shake, then it's all at the bottom of the bowl. Now, you can spray and have tremendous coverage rates with this beautiful smell. You can really almost mimic theater-style popcorn at home. That was a really interesting sensory proposal and disruption in the category… When we went to the buyers and said, ‘Hey, we have innovation,' they were thrilled."
Join IBN's Stuart Smith and Ross Sklar, CEO of Starco Brands, Inc. STCB, to learn more about how the company is leveraging an influencer-focused marketing strategy to accelerate and maximize the commercial potential of its wide-ranging intellectual property portfolio.
To hear the episode and subscribe for future podcasts, visit https://podcast.bell2bell.com.
The latest installment of The Bell2Bell Podcast continues to reinforce IBN's commitment to the expansion of its robust network of brands, client partners, followers, and the growing IBN Podcast Series. For more than 17 years, IBN has leveraged this commitment to provide unparalleled distribution and corporate messaging solutions to 500+ public and private companies.
To learn more about IBN's achievements and milestones via a visual timeline, visit: https://IBN.fm/TimeLine
About Starco Brands
Starco Brands invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include: Whipshots®, the world's only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona® Popcorn Spray, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand.
A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. It draws upon a portfolio of innovative formulas spanning eight product categories with limitless innovation potential. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit www.starcobrands.com for more information.
About IBN
IBN consists of financial brands introduced to the investment public over the course of 17+ years. With IBN, we have amassed a collective audience of millions of social media followers. These distinctive investor brands aim to fulfill the unique needs of a growing base of client-partners. IBN will continue to expand our branded network of highly influential properties, leveraging the knowledge and energy of specialized teams of experts to serve our increasingly diversified list of clients.
Through our Dynamic Brand Portfolio (DBP), IBN provides: (1) access to a network of wire solutions via InvestorWire to reach all target markets, industries and demographics in the most effective manner possible; (2) article and editorial syndication to 5,000+ news outlets; (3) Press Release Enhancement to ensure maximum impact; (4) full-scale distribution to a growing social media audience; (5) a full array of corporate communications solutions; and (6) total news coverage solutions.
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Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.
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