Perfume market in the US to grow by USD 3,029.11 million between 2022 and 2027; Growth driven by replenishing personal grooming - Technavio

NEW YORK, March 23, 2023 /PRNewswire/ -- The perfume market in US is estimated to grow by USD 3,029.11 million between 2022 and 2027. The market's growth momentum will be progressing at a CAGR of 9.12%. The market is driven by replenishing personal grooming. Personal grooming is effective in keeping one tidy and attractive. It creates a positive image in front of others and contributes to building a positive image. Perfumes form a crucial part of the process of personal grooming. It helps in creating an aura of sophistication around the individual. These factors are increasing the use of perfume among consumers, which is driving the growth of the market. Discover some insights on market size historic period (2017 to 2021) and Forecast (2023 to 2027) before buying the full report - Request a sample report

Perfume market in US – Vendor Analysis
The perfume market in US is concentrated. The market comprises several domestic and foreign brands focused on increasing their market shares in the country. To attract young customers, brands are social media and influencer marketing to increase brand awareness. In addition, they are heavily investing in product development and innovation, as well as marketing and advertising campaigns to remain competitive in the market. Some of the key players covered in the report include:

• Abercrombie and Fitch Co. - The company offers perfumes such as 8, Fierce, and Fierce Cologne.
• ALT. Fragrances LLC - The company offers perfumes such as Crystal, Executive, and Cherry Smash.
• BELLEVUE PARFUM USA - The company offers perfumes under the brands Arlyn, Artinian Paris, and Jean Rish.
• Botanic Beauty Labs. - The company offers perfumes such as Eau de Toilette, Florida Water, and Cologne.

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Perfume Market in US - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on end-user (women and men), and distribution channel (offline and online). 

• By end-user, the market will witness significant growth in the women segment during the forecast period. Players that operate in the segment are focused on new product launches and innovations. For instance, in September 2021, Christian Dior expanded its feminine Miss Dior lineup through an intense new fragrance. In addition, the growing number of working women has increased the expenditure on personal care products such as perfumes in the US. All these factors are driving the growth of the segment.

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Perfume Market in US – Market Dynamics

Key Trends –

Innovative promotional activities adopted by vendors is the key trend in the market. Vendors are using promotional activities to promote their products and push their customers into making purchases. They are adopting the product bundling pricing strategy by selling two or more products together at a lower price. Some vendors are pairing men's and women's perfumes together. Such bundles tend to have high sales as they make ideal gifts for couples. This trend adopted by vendors will positively influence the growth of the market during the forecast period.

Major challenges – 

The availability of counterfeit products is a major challenge hindering the growth of the market. Many consumers that cannot afford premium perfume opt for counterfeit products. The differentiation of these products is very minimal, and they are priced lower than the original products. Moreover, many online websites are offering counterfeit products at unrealistic discounts. The increasing availability of such products is damaging the identity of original brands, thereby affecting the growth of the market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact
businesses. Find more insights in a sample report!

What are the key data covered in this perfume market in US report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the perfume market in US between 2023 and 2027
• Precise estimation of the size of the perfume market in US and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the perfume market across US
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of perfume market vendors in US

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Related Reports:

• The luxury perfume market size is expected to grow by USD 4.20 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.09%. The market is segmented by end-user (women, men, and unisex), distribution channel (offline and online), and geography (Europe, North America, APAC, MEA, and South America).
• The perfume market in India is expected to grow by USD 1.02 billion from 2021 to 2026, and the market's growth momentum will decelerate at a CAGR of 14.89%. The market is segmented by distribution channel (online and offline) and type (deodorant and perfume).

Browse through Technavio's Consumer Staples Market Reports

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Perfume market in US 2017 - 2021 
• Exhibit 15: Historic Market Size – Data Table on Perfume market in US 2017 - 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 16: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 17: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 25: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 26: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 27: Chart on Comparison by End-user
• Exhibit 28: Data Table on Comparison by End-user

• 6.3 Women - Market size and forecast 2022-2027
• Exhibit 29: Chart on Women - Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on Women - Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on Women - Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Women - Year-over-year growth 2022-2027 (%)

• 6.4 Men - Market size and forecast 2022-2027
• Exhibit 33: Chart on Men - Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Men - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Men - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Men - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by End-user 
• Exhibit 37: Market opportunity by End-user ($ million)
• Exhibit 38: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 39: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 40: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 41: Chart on Comparison by Distribution Channel
• Exhibit 42: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 43: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 45: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 46: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 47: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 51: Market opportunity by Distribution Channel ($ million)
• Exhibit 52: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 53: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 54: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape 
• Exhibit 55: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 56: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 57: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 58: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 59: Matrix on vendor position and classification

• 11.3 Abercrombie and Fitch Co. 
• Exhibit 60: Abercrombie and Fitch Co. - Overview
• Exhibit 61: Abercrombie and Fitch Co. - Business segments
• Exhibit 62: Abercrombie and Fitch Co. - Key offerings
• Exhibit 63: Abercrombie and Fitch Co. - Segment focus

• 11.4 Alpha Aromatics Inc. 
• Exhibit 64: Alpha Aromatics Inc. - Overview
• Exhibit 65: Alpha Aromatics Inc. - Product / Service
• Exhibit 66: Alpha Aromatics Inc. - Key offerings

• 11.5 ALT. Fragrances LLC 
• Exhibit 67: ALT. Fragrances LLC - Overview
• Exhibit 68: ALT. Fragrances LLC - Product / Service
• Exhibit 69: ALT. Fragrances LLC - Key offerings

• 11.6 BELLEVUE PARFUM USA 
• Exhibit 70: BELLEVUE PARFUM USA - Overview
• Exhibit 71: BELLEVUE PARFUM USA - Product / Service
• Exhibit 72: BELLEVUE PARFUM USA - Key offerings

• 11.7 Botanic Beauty Labs. 
• Exhibit 73: Botanic Beauty Labs. - Overview
• Exhibit 74: Botanic Beauty Labs. - Product / Service
• Exhibit 75: Botanic Beauty Labs. - Key offerings

• 11.8 Capri Holdings Ltd. 
• Exhibit 76: Capri Holdings Ltd. - Overview
• Exhibit 77: Capri Holdings Ltd. - Business segments
• Exhibit 78: Capri Holdings Ltd. - Key news
• Exhibit 79: Capri Holdings Ltd. - Key offerings
• Exhibit 80: Capri Holdings Ltd. - Segment focus

• 11.9 Coty Inc. 
• Exhibit 81: Coty Inc. - Overview
• Exhibit 82: Coty Inc. - Business segments
• Exhibit 83: Coty Inc. - Key offerings
• Exhibit 84: Coty Inc. - Segment focus

• 11.10 Firmenich SA 
• Exhibit 85: Firmenich SA - Overview
• Exhibit 86: Firmenich SA - Product / Service
• Exhibit 87: Firmenich SA - Key offerings

• 11.11 Kapoor Luxury Fragrances 
• Exhibit 88: Kapoor Luxury Fragrances - Overview
• Exhibit 89: Kapoor Luxury Fragrances - Product / Service
• Exhibit 90: Kapoor Luxury Fragrances - Key offerings

• 11.12 PVH Corp. 
• Exhibit 91: PVH Corp. - Overview
• Exhibit 92: PVH Corp. - Business segments
• Exhibit 93: PVH Corp. - Key offerings
• Exhibit 94: PVH Corp. - Segment focus

• 11.13 Ralph Lauren Corp. 
• Exhibit 95: Ralph Lauren Corp. - Overview
• Exhibit 96: Ralph Lauren Corp. - Business segments
• Exhibit 97: Ralph Lauren Corp. - Key offerings
• Exhibit 98: Ralph Lauren Corp. - Segment focus

• 11.14 Royal Aroma 
• Exhibit 99: Royal Aroma - Overview
• Exhibit 100: Royal Aroma - Product / Service
• Exhibit 101: Royal Aroma - Key offerings

• 11.15 Shiseido Co. Ltd. 
• Exhibit 102: Shiseido Co. Ltd. - Overview
• Exhibit 103: Shiseido Co. Ltd. - Business segments
• Exhibit 104: Shiseido Co. Ltd. - Key offerings
• Exhibit 105: Shiseido Co. Ltd. - Segment focus

• 11.16 The Estee Lauder Co. Inc. 
• Exhibit 106: The Estee Lauder Co. Inc. - Overview
• Exhibit 107: The Estee Lauder Co. Inc. - Product / Service
• Exhibit 108: The Estee Lauder Co. Inc. - Key offerings

• 11.17 Ulta Beauty Inc. 
• Exhibit 109: Ulta Beauty Inc. - Overview
• Exhibit 110: Ulta Beauty Inc. - Product / Service
• Exhibit 111: Ulta Beauty Inc. - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 112: Inclusions checklist
• Exhibit 113: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 114: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 115: Research methodology
• Exhibit 116: Validation techniques employed for market sizing
• Exhibit 117: Information sources

• 12.5 List of abbreviations 
• Exhibit 118: List of abbreviations

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