Personal lubricants market to grow by 6.91% Y-O-Y from 2022 to 2023: Increasing demand for sexual wellness products will drive growth - Technavio

NEW YORK, Jan. 30, 2023 /PRNewswire/ --

Personal lubricants market insights -

• Vendors: 15+, including Ansell Ltd., Bijoux Indiscrets SL, BioFilm Inc., Bodywise Ltd., Church and Dwight Co. Inc., Cupid Ltd., Doc Johnson Enterprises, Elbow Grease, Good Clean Love Inc., LELOi AB, Lovehoney Group Ltd., Okamoto Industries Inc., Reckitt Benckiser Group PLC, Sliquid LLC, TENGA Co. Ltd., The Aneros Co., The Yes Yes Co. Ltd., Toaster Labs Inc., Trigg Laboratories Inc., WOW Tech International GmbH, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Product (water-based lubricants, silicon-based lubricants, and oil-based lubricants), distribution channel (online and offline), and geography (North America, Europe, APAC, South America, and Middle East and Africa)

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The personal lubricants market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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In 2017, the personal lubricants market was valued at USD 827.22 million. From a regional perspective, North America held the largest market share, valued at USD 266.03 million. The personal lubricants market size is estimated to grow by USD 486.95 million from 2022 to 2027 at a CAGR of 7.52%, according to Technavio.

Personal lubricants market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Global personal lubricants market - Vendor insights

The growing competition in the market is compelling vendors to adopt various growth strategies, such as selling their products on e-commerce platforms. Technavio report analyzes the market's competitive landscape and offers information on several market vendors, including -

• Ansell Ltd. - The company offers personal lubricants such as Natural Chemistry, Excite Gel, and All Night Long.
• Church and Dwight Co. Inc. - The company offers personal lubricants such as Trojan Lubricants Tonight.
• Cupid Ltd. - The company offers personal lubricants such as Water-based Cupid Lubricants.

Global personal lubricants market – Market dynamics

Major drivers

• High product visibility
• Increasing demand for sexual wellness products
• Evolving societal norms

Key challenges

• Side effects and allergies
• Marketing limitations
• Presence of counterfeit products

Drivers and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this personal lubricants market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the personal lubricants market between 2023 and 2027
• Precise estimation of the size of the personal lubricants market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the personal lubricants market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of personal lubricants market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global personal lubricants market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global personal lubricants market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Water-based lubricants - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Water-based lubricants - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Water-based lubricants - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Water-based lubricants - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Water-based lubricants - Year-over-year growth 2022-2027 (%)

• 6.4 Silicon-based lubricants - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Silicon-based lubricants - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Silicon-based lubricants - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Silicon-based lubricants - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Silicon-based lubricants - Year-over-year growth 2022-2027 (%)

• 6.5 Oil-based lubricants - Market size and forecast 2022-2027
• Exhibit 42: Chart on Oil-based lubricants - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Oil-based lubricants - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Oil-based lubricants - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Oil-based lubricants - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 49: Chart on Comparison by Distribution Channel
• Exhibit 50: Data Table on Comparison by Distribution Channel

• 7.3 Online - Market size and forecast 2022-2027
• Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.4 Offline - Market size and forecast 2022-2027
• Exhibit 55: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 59: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 UK - Market size and forecast 2022-2027
• Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Ansell Ltd. 
• Exhibit 112: Ansell Ltd. - Overview
• Exhibit 113: Ansell Ltd. - Business segments
• Exhibit 114: Ansell Ltd. - Key news
• Exhibit 115: Ansell Ltd. - Key offerings
• Exhibit 116: Ansell Ltd. - Segment focus

• 12.4 BioFilm Inc. 
• Exhibit 117: BioFilm Inc. - Overview
• Exhibit 118: BioFilm Inc. - Product / Service
• Exhibit 119: BioFilm Inc. - Key offerings

• 12.5 Church and Dwight Co. Inc. 
• Exhibit 120: Church and Dwight Co. Inc. - Overview
• Exhibit 121: Church and Dwight Co. Inc. - Business segments
• Exhibit 122: Church and Dwight Co. Inc. - Key news
• Exhibit 123: Church and Dwight Co. Inc. - Key offerings
• Exhibit 124: Church and Dwight Co. Inc. - Segment focus

• 12.6 Cupid Ltd. 
• Exhibit 125: Cupid Ltd. - Overview
• Exhibit 126: Cupid Ltd. - Product / Service
• Exhibit 127: Cupid Ltd. - Key offerings

• 12.7 Doc Johnson Enterprises 
• Exhibit 128: Doc Johnson Enterprises - Overview
• Exhibit 129: Doc Johnson Enterprises - Product / Service
• Exhibit 130: Doc Johnson Enterprises - Key offerings

• 12.8 Good Clean Love Inc. 
• Exhibit 131: Good Clean Love Inc. - Overview
• Exhibit 132: Good Clean Love Inc. - Product / Service
• Exhibit 133: Good Clean Love Inc. - Key offerings

• 12.9 Lovehoney Group Ltd. 
• Exhibit 134: Lovehoney Group Ltd. - Overview
• Exhibit 135: Lovehoney Group Ltd. - Product / Service
• Exhibit 136: Lovehoney Group Ltd. - Key offerings

• 12.10 Reckitt Benckiser Group PLC 
• Exhibit 137: Reckitt Benckiser Group PLC - Overview
• Exhibit 138: Reckitt Benckiser Group PLC - Business segments
• Exhibit 139: Reckitt Benckiser Group PLC - Key offerings
• Exhibit 140: Reckitt Benckiser Group PLC - Segment focus

• 12.11 Sliquid LLC 
• Exhibit 141: Sliquid LLC - Overview
• Exhibit 142: Sliquid LLC - Product / Service
• Exhibit 143: Sliquid LLC - Key offerings

• 12.12 TENGA Co. Ltd. 
• Exhibit 144: TENGA Co. Ltd. - Overview
• Exhibit 145: TENGA Co. Ltd. - Product / Service
• Exhibit 146: TENGA Co. Ltd. - Key offerings

• 12.13 The Aneros Co. 
• Exhibit 147: The Aneros Co. - Overview
• Exhibit 148: The Aneros Co. - Product / Service
• Exhibit 149: The Aneros Co. - Key offerings

• 12.14 The Yes Yes Co. Ltd. 
• Exhibit 150: The Yes Yes Co. Ltd. - Overview
• Exhibit 151: The Yes Yes Co. Ltd. - Product / Service
• Exhibit 152: The Yes Yes Co. Ltd. - Key offerings

• 12.15 Toaster Labs Inc. 
• Exhibit 153: Toaster Labs Inc. - Overview
• Exhibit 154: Toaster Labs Inc. - Product / Service
• Exhibit 155: Toaster Labs Inc. - Key offerings

• 12.16 Trigg Laboratories Inc. 
• Exhibit 156: Trigg Laboratories Inc. - Overview
• Exhibit 157: Trigg Laboratories Inc. - Product / Service
• Exhibit 158: Trigg Laboratories Inc. - Key offerings

• 12.17 WOW Tech International GmbH 
• Exhibit 159: WOW Tech International GmbH - Overview
• Exhibit 160: WOW Tech International GmbH - Product / Service
• Exhibit 161: WOW Tech International GmbH - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 162: Inclusions checklist
• Exhibit 163: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 164: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 165: Research methodology
• Exhibit 166: Validation techniques employed for market sizing
• Exhibit 167: Information sources

• 13.5 List of abbreviations 
• Exhibit 168: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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