This PropTech Startup is Set to Revolutionize American Real Estate

There’s a clear lack of cohesive real estate solutions in the U.S. market. From poor accessibility, and retention, to sustainability, the overall user experiences in the proptech industry leave room to be desired. With the goal of providing cutting-edge technology, new revenue streams, efficiency, and unique experiences, MyTower, an Israel-based proptech startup, is set to utilize its state-of-the-art service management solutions to improve owners' and multi-family NOI via new revenue streams in the American market.

Co-Founded by CEO Pini Shemesh, the company has recently announced its $4 million funding led by The New Elad Residence & JTLV Capital, Matan Ben Gur Co-Founder of Orca Security, Anax Ventures, Lamed Holdings, Built-up Ventures, and SELA Construction & Investments to take its real estate SaaS, E-commerce and IoT solutions to the U.S. Also known as an “operating system for the neighborhood,” their team is set to utilize their state-of-the-art service management solutions to create seamless synergy between properties, workflow segments, online innovations and real-world elements, supply and demand, residents, communities, and leading platforms. 

What’s more, their cutting-edge product bridges the gap between the mountain of solutions and user experiences without increasing the rent and lease. Their holistic property intelligence management platform focuses on connecting and enhancing property and service management to the entire ecosystem under one virtual roof. 

Built for Properties and Designed for Residents

By leveraging SaaS, IoT, and AI, MyTower aims to empower B2B and B2C clients – from real estate developers, and property managers, to tenants. The platform also manages multiple assets of all types, including residential condos, multi-family, offices and CRE, communities from student housing to co-living, and more. 

Their range of solutions includes a residents super app, rents collection, on-demand concierge services, a tenant’s loyalty program on rents, a marketplace of local and Israeli IoB (Internet of Buildings) solutions to all property and landlord needs, and facilities and personnel management. At the moment, MyTower manages over 40,000 residential units and 300 towers worldwide. It connects 15 solutions on the management side and 20 solutions on the buildings and tenants' side within one resident app experience.

Building and Connecting Future Neighborhoods

MyTower’s platform keeps evolving, adding more integrations to solve every need. Their team is currently highly involved in building and connecting future neighborhoods, including planning the tech stack and serving the largest and smartest neighborhood in Tel Aviv - Gindi TLV, located in the high-tech district of Tel Aviv.

“The proptech industry does not only enable the connection of all factors, but also the utilization of a lot of unused data and the possibility of scaled processes such as portfolio management or sales,” says Pini Shemesh. “It also enables the use of innovative technologies such as digital currencies and Web3, which means that it will give way for future technologies and solutions that have not yet been developed. The financial crisis will allow this industry, which has been captive in tunnel vision for many years, to innovate and include new profits with the use of emerging technologies. The smart city will not seize its full potential until the proptech industry accelerates different verticals from the properties themselves to innovative complexes to make mountain neighborhoods and real estate processes more innovative.”

With its cutting-edge solutions backed by a team of industry experts and high-end tech capabilities, MyTower is a key player in disrupting the real estate and proptech industries in the U.S. The company’s $6.5 million ARR gives it an upper hand in ensuring a smooth transition to the American market.