Digital Marketing Courses Market Size to Grow by USD 1.37 Billion, Alibaba Group Holding Ltd. and Alphabet Inc. Among Key Market Contributors - Technavio

NEW YORK, Nov. 18, 2022 /PRNewswire/ -- The digital marketing courses market size is likely to grow by USD 1.37 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 12.75% during the forecast period, according to Technavio. Get a comprehensive report summary that describes the market size and forecast along with research methodology. Request a Free Sample Report

Frequently Asked Questions

  • Based on segmentation by geography, which is the leading segment in the market?
    Europe is the leading region in the market.
  • What are the major trends in the market? 
    The increasing demand from emerging countries is a key trend in the market.
  • What is the year-over-year growth rate of the market in 2022?
    The year-over-year growth rate of the market in 2022 is 11.67%.
  • Is the market concentrated or fragmented?
    The digital marketing courses market is fragmented.

Digital Marketing Courses Market 2022-2026: Vendor Analysis

Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., and Udemy Inc. are some of the major market participants. The key offerings of some of these vendors are listed below:

  • Alibaba Group Holding Ltd. - The company offers digital marketing courses, which provide marketing techniques wherein people perform different conceptual techniques such as search engine marketing, search engine optimization, social media marketing, email marketing, content marketing, inbound marketing, and web analytics.
  • Alphabet Inc. - The company offers digital marketing courses such as Fundamentals of Digital Marketing, Get a Business Online, Make Sure Customers Find you Online, Connect with Customers Over Mobile, and Promote a Business with Online Advertising.
  • Amazon.com Inc. - The company offers digital marketing courses, which cover six modules and 99 topics for the entire syllabus.
  • Coursera Inc. - The company offers digital marketing courses such as Meta Social Media Marketing, Search Engine Optimization (SEO), Social Media Marketing, Digital Marketing, and Digital Marketing Strategy and Planning.
  • Digital Marketing Institute Ltd. - The company offers digital marketing courses such as Professional Diploma in Digital Marketing, Certified Digital Marketing Expert, Master in Digital Marketing, and Social Media Marketing.

This report provides a full list of key vendors, their strategies, and the latest developments. Buy Now for detailed vendor information

Digital Marketing Courses Market 2022-2026: Segmentation

  • Market Landscape
    • Academic Courses: The academic course segment will be a significant contributor to market growth during the forecast period. The demand for digital marketing courses is high owing to their growing popularity and importance. Many universities are providing graduation and post-graduation courses in the field of digital marketing. In the academic sector, the majority of learning is done in a classroom-based environment.
    • Certification Courses
  • Geography 
    • Europe
    • North America
    • APAC
    • South America
    • Middle East And Africa

Learn about the contribution of each segment summarized in concise infographics and thorough descriptions. View a FREE PDF Sample Report

Digital Marketing Courses Market 2022-2026: Scope

The digital marketing courses market report covers the following areas:

This study identifies the increasing demand from emerging countries as one of the prime trends in the market during the next few years. The increasing number of people adopting digital media and digital marketing will offer immense growth opportunities. However, the advent of open-source digital marketing courses is likely to pose a challenge for market vendors.

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Digital Marketing Courses Market 2022-2026: Key Highlights

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will assist digital marketing courses market growth during the next five years
  • Estimation of the digital marketing courses market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital marketing courses market across Europe, North America, APAC, South America, and Middle East and Africa
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital marketing courses market vendors

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Digital Marketing Courses Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 12.75%

Market growth 2022-2026

USD 1.37 billion

Market structure

Fragmented

YoY growth (%)

11.67

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 34%

Key consumer countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., and Udemy Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse Consumer Discretionary Market Reports

Table of Contents

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Courses
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary 
    • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry 
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition 
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Courses

  • 5.1 Market segments 
    • Exhibit 24: Chart on Courses - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Courses - Market share 2021-2026 (%)
  • 5.2 Comparison by Courses 
    • Exhibit 26: Chart on Comparison by Courses
    • Exhibit 27: Data Table on Comparison by Courses
  • 5.3 Academic courses - Market size and forecast 2021-2026
    • Exhibit 28: Chart on Academic courses - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Academic courses - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Academic courses - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Academic courses - Year-over-year growth 2021-2026 (%)
  • 5.4 Certification courses - Market size and forecast 2021-2026 
    • Exhibit 32: Chart on Certification courses - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Certification courses - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Certification courses - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Certification courses - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by Courses 
    • Exhibit 36: Market opportunity by Courses ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview 
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation 
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 Europe - Market size and forecast 2021-2026
    • Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.4 North America - Market size and forecast 2021-2026
    • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026
    • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 South America - Market size and forecast 2021-2026
    • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.7 Middle East and Africa - Market size and forecast 2021-2026 
    • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 Germany - Market size and forecast 2021-2026
    • Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.10 UK - Market size and forecast 2021-2026
    • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.11 Canada - Market size and forecast 2021-2026
    • Exhibit 74: Chart on Canada - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on Canada - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on Canada - Year-over-year growth 2021-2026 (%)
  • 7.12 China - Market size and forecast 2021-2026
    • Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography 
    • Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges 
    • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape 
    • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption 
    • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks 
    • Exhibit 86: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered 
    • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Alibaba Group Holding Ltd. 
    • Exhibit 89: Alibaba Group Holding Ltd. - Overview
    • Exhibit 90: Alibaba Group Holding Ltd. - Business segments
    • Exhibit 91: Alibaba Group Holding Ltd. - Key offerings
    • Exhibit 92: Alibaba Group Holding Ltd. - Segment focus
  • 10.4 Alphabet Inc. 
    • Exhibit 93: Alphabet Inc. - Overview
    • Exhibit 94: Alphabet Inc. - Business segments
    • Exhibit 95: Alphabet Inc. - Key news
    • Exhibit 96: Alphabet Inc. - Key offerings
    • Exhibit 97: Alphabet Inc. - Segment focus
  • 10.5 Amazon.com Inc. 
    • Exhibit 98: Amazon.com Inc. - Overview
    • Exhibit 99: Amazon.com Inc. - Business segments
    • Exhibit 100: Amazon.com Inc. - Key news
    • Exhibit 101: Amazon.com Inc. - Key offerings
    • Exhibit 102: Amazon.com Inc. - Segment focus
  • 10.6 Coursera Inc. 
    • Exhibit 103: Coursera Inc. - Overview
    • Exhibit 104: Coursera Inc. - Business segments
    • Exhibit 105: Coursera Inc. - Key news
    • Exhibit 106: Coursera Inc. - Key offerings
    • Exhibit 107: Coursera Inc. - Segment focus
  • 10.7 Digital Marketing Institute Ltd. 
    • Exhibit 108: Digital Marketing Institute Ltd. - Overview
    • Exhibit 109: Digital Marketing Institute Ltd. - Product / Service
    • Exhibit 110: Digital Marketing Institute Ltd. - Key offerings
  • 10.8 Engaging Ideas Pvt. Ltd. 
    • Exhibit 111: Engaging Ideas Pvt. Ltd. - Overview
    • Exhibit 112: Engaging Ideas Pvt. Ltd. - Product / Service
    • Exhibit 113: Engaging Ideas Pvt. Ltd. - Key offerings
  • 10.9 Manipal Academy of Higher Education 
    • Exhibit 114: Manipal Academy of Higher Education - Overview
    • Exhibit 115: Manipal Academy of Higher Education - Product / Service
    • Exhibit 116: Manipal Academy of Higher Education - Key offerings
  • 10.10 Meta Platforms Inc. 
    • Exhibit 117: Meta Platforms Inc. - Overview
    • Exhibit 118: Meta Platforms Inc. - Business segments
    • Exhibit 119: Meta Platforms Inc. - Key news
    • Exhibit 120: Meta Platforms Inc. - Key offerings
    • Exhibit 121: Meta Platforms Inc. - Segment focus
  • 10.11 NIIT Ltd. 
    • Exhibit 122: NIIT Ltd. - Overview
    • Exhibit 123: NIIT Ltd. - Business segments
    • Exhibit 124: NIIT Ltd. - Key news
    • Exhibit 125: NIIT Ltd. - Key offerings
    • Exhibit 126: NIIT Ltd. - Segment focus
  • 10.12 Simplilearn Solutions Pvt. Ltd. 
    • Exhibit 127: Simplilearn Solutions Pvt. Ltd. - Overview
    • Exhibit 128: Simplilearn Solutions Pvt. Ltd. - Product / Service
    • Exhibit 129: Simplilearn Solutions Pvt. Ltd. - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 130: Inclusions checklist
    • Exhibit 131: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 132: Currency conversion rates for US$
  • 11.4 Research methodology 
    • Exhibit 133: Research methodology
    • Exhibit 134: Validation techniques employed for market sizing
    • Exhibit 135: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 136: List of abbreviations
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