The Agency Will Assist With Brand Messaging, New Product and Partnership Announcements, and Industry Event Promotion, Including InflectraCon
WILLIAMS, Ariz. (PRWEB) August 10, 2022
Trust Relations, the fast-growing, fully remote strategic communications and integrated marketing agency, announced that it has partnered with Inflectra, an international provider of IT Software Lifecycle Management tools, as its PR agency of record.
Inflectra offers a comprehensive software suite to help customers design, develop, test, release, and manage mission-critical software applications, hardware systems, and other technology products in highly regulated industries such as life sciences, aerospace/defense, insurance, banking, manufacturing, logistics, and telecommunications.
The company has enlisted Trust Relations to promote its end-to-end, turnkey software solutions supporting modern, agile methodologies and regulatory compliance, cybersecurity, and quality assurance needs. Additionally, Inflectra retained the agency to assist with shaping the company's overall key messaging and brand identity, as well as promote its participation in industry events designed to increase education of the software management lifecycle.
Priding itself on its private company ownership, Inflectra creates products influenced by its users' needs and not those of investors. Other core value propositions include cloud and on-premise options; concurrent pricing with unlimited storage and products; segregating data warehousing by country; flexible licensing and a try-before-you-buy program; and ongoing education and training programs to address the software development skills gap.
Each of these key differentiators was the focus of the initial brand identity cohesion analysis, also referred to as Trust Relations' proprietary "Trust Analysis," to help define what a brand aspires to be and how it wants to be represented externally and in the media.
"We couldn't have teamed up with Trust Relations at a more opportune time," said Inflectra Founder and CEO, Adam Sandman. "Taking a step back to complete the brand identity exercise was beneficial to our entire team, as we could lay out how we wanted our target customers and markets to perceive us. Our sales and marketing teams have already repurposed this work to communicate our core values and key differentiators better."
"We are excited to work with the Inflectra team and promote their unique software tools and resources, which are greatly needed as more industries adopt cloud-based solutions for their businesses," says Trust Relations President and Founder, April White. "It has also been rewarding to see Inflectra apply our insights from the Trust Analysis as we move closer to offering a 360-degree PR and marketing solution for both existing and future clients."
For more information about Inflectra, go to http://www.inflectra.com.
About Trust Relations:
Founded in 2019, Trust Relations is a fully remote strategic communications firm that creates nimble and proactive "dream teams" for clients through a national network of the industry's best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April (Margulies) White to describe a new approach to strategic communications focused on communicating clients' authentic actions, values, and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency.
Inflectra offers a suite of intuitive, turnkey enterprise solutions to manage the entire software lifecycle. Its industry-leading products for application test management, test automation, and lifecycle management. Among our most popular products are SpiraPlan, giving you the ability to synchronize what matters, with agile program development; and Rapise, providing fast and easy test automation for everything—web, mobile, desktop, and APIs. Founded in 2006 and headquartered in the United States, Inflectra now has offices in more than 10 countries, along with a global partner network that covers more than 5,000 customers worldwide. Learn more at http://www.inflectra.com.
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