Leading Audio Brand Continues to Expand its Portfolio of Sports Industry Partnerships, Hits it Out of the Park with the Two-Time World Series Winning Baseball Franchise
NEW YORK, Aug. 17, 2022 /PRNewswire-PRWeb/ -- Altec Lansing, a leading global audio electronics company and innovator in sound, today announces a partnership with the Miami Marlins. The two-year-long partnership will provide Altec Lansing with significant brand presence throughout loanDepot park, home of the Miami Marlins, including branding throughout the home and visiting clubhouses, interactive fan activities, and additional in-ballpark exposure throughout the 2022 and 2023 seasons. The Marlins become the first professional sports team in South Florida to feature branded clubhouse lockers.
The partnership kicked into gear this weekend with a full Altec Lansing takeover of both the home and visiting clubhouses in the ballpark, including locker signage featuring the brand's iconic logo. Altec Lansing will also be the official sponsor of interactive audience games this season that will test fans' music knowledge for a chance to win top-quality products from the Altec Lansing lineup. The activation will also highlight the introduction of Altec's Everything Proof speaker, the launch of the brand's innovative Hydra line of speakers, and more.
"The city of Miami is synonymous with vibrant music and sound - it's what makes this city a cultural mainstay, and loanDepot park is right in the heart of it all. As we expand our presence within MLB, we could not think of a better partner than the Miami Marlins," said Ike S. Franco, Founder & CEO of Infinity Global, the parent company of Altec Lansing. "This is the perfect partnership between two brands that put fan experiences first."
Altec Lansing is making its mark as an audio leader in the sports world. In addition to the partnership with the Miami Marlins, the brand has worked alongside several other sports team partnerships including the NHL with the New York Rangers, additional MLB teams including the San Francisco Giants, St. Louis Cardinals, Minnesota Twins, Boston Red Sox, and more. Their most recent partnership with the NFL New York Giants was announced last month.
Altec Lansing is widely known for being an innovator and leader in the sound world, with its technology introducing motion picture sound for the first time ever, among other key milestones in sports and entertainment history. The brand is now famous for its Everything Proof line, a brand of speakers that are waterproof, shockproof, snowproof, and float in water. For more information on Altec products and partnerships, please visit https://alteclansing.com/.
About Altec Lansing
Since 1927, generations of music enthusiasts have recognized Altec Lansing as a premier brand that consistently delivers high quality and rich sound in a host of audio products including; headphones, earphones, everything-proof speakers, home and car audio, DJ speakers, turntables, mobile accessories, and more. Altec Lansing provides a seamless combination of beautiful design aesthetics and terrific sound to exceed every audiophile's expectations. Those who know audio, know Altec Lansing. http://www.alteclansing.com / @alteclansingofficial
About Miami Marlins
The Miami Marlins of Major League Baseball combine the tradition of America's pastime with the energy and excitement of South Florida. As an organization that lives through its values, the two-time World Series Champion Marlins are dedicated to building sustained success on and off the field as a world-class entertainment venture, while making a positive impact on our community. The Marlins play their home games at loanDepot park, one of South Florida's jewel venues and an entertainment destination serving as host to best-in-class local, national and international events each year. The state-of-the-art facility is LEED Gold Certified and WELL Certified.
Alexa August, Resound Marketing for Altec Lansing, 908-448-7273, email@example.com
Jon Erik Alvarez, Miami Marlins, 305-480-1395, firstname.lastname@example.org
SOURCE Altec Lansing
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