Genesis Motor Becomes Main Sponsor of White Turf St. Moritz

Genesis Motor Europe has announced that it will become a main sponsor of White Turf St. Moritz from 2023. Expanding on its existing partnership with the renowned horse racing event, the three year deal is a testimony of the brand's successful launch into Europe and underlines its commitment to luxury.

The announcement comes after the brand's debut as official automotive partner of White Turf in February this year. As well as providing exclusive VIP and guest transfers, Genesis was also the eponymous sponsor of the big trotting event, the "Grand Prix Genesis".

Tradition, innovation and a luxury experience are shared trademarks of both Genesis and the White Turf St. Moritz. Taking place on the frozen lake in St. Moritz and surrounded by the stunning scenery of the Swiss Alps, the luxury event has been a landmark occasion on the agenda of the international horse race since 1907.

Dominique Boesch, Managing Director for Genesis Motor Europe, said: “We are delighted to expand our partnership with White Turf St. Moritz, an internationally renowned horse race with a longstanding tradition. Our sense of hospitality and modern interpretation of luxury and mobility are a perfect match for White Turf. We are convinced that with the presence of Genesis at White Turf we can convey a symbiosis of the common values of service excellence, quality and lifestyle and thus further increase our brand awareness in Europe.”

Thomas Walther, Executive President of White Turf St. Moritz, commented: “We are proud to welcome Genesis as new main sponsor of White Turf St. Moritz. We share many values with Genesis and have received great feedback following the brand's debut in St. Moritz, so we are excited to continue our collaboration and start planning for 2023.”

Since the its launch in Europe last May, Genesis has introduced a range of elegant and dynamic luxury SUV and saloons, and will launch further electric models in 2022. Starting in 2025, all new Genesis vehicles launched will be pure electric and Genesis will establish itself as a 100% zero emission brand by 2030.

Notes to editors

The Genesis White Turf St. Moritz will take place from 5th to 19th February 2023. Further information at

About Genesis

Genesis brings premium cars with a luxury experience to Europe. The Korean brand has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and, above all, to respect the greatest luxury – their time. Embodying its unique design language 'Athletic Elegance', the brand continues to strengthen its range of vehicles and services across Europe having launched five premium luxury vehicles in 2021. Genesis will introduce three electric vehicles in 2022 and, from 2025, all-new Genesis vehicles will be zero-emission as part of the brand's vision for a sustainable future. Genesis will also establish itself as a 100 percent zero-emission vehicle brand by 2030 and pursue a goal to become carbon neutral by 2035.

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