ENGLEWOOD CLIFFS, N.J., March 1, 2022 /PRNewswire/ -- Three out of four consumers have experienced an issue with odor or wetness in their underarms, according to a study from the world's #1 antiperspirant brand.1 Following more than a decade's worth of research to address this unmet consumer need, Degree® Deodorant has launched its NEW Degree® Advanced Antiperspirant, designed with breakthrough 72-hour microtechnology that delivers nonstop sweat and odor protection.
The Degree® Advanced antiperspirant range is clinically-proven to form a stronger barrier against sweat when compared to other conventional Degree® antiperspirants – no reapplication needed. Developed exclusively for Degree® by its parent company, Unilever, the technology has 16 new patents, received over $10M in research and development investment, and has been extensively researched in over 200 clinical studies to ensure its effectiveness. Trialled by over 2,000 consumers worldwide, the new Degree® Advanced range is proven to keep you dry and fresh for longer, no matter how much you move.
THE GRAY T-SHIRT CHALLENGE
To test the limits of Degree® Advanced and showcase its nonstop sweat protection, Degree® is launching the Gray T-Shirt challenge in partnership with Peloton Instructor Cody Rigsby. Cody kicked off the challenge today on Instagram and TikTok, taking everyone along for the ride as he pushes the boundaries of the product's superior protection. After applying Degree® Advanced and throwing on a gray T-shirt, Cody completes his sweatiest workout of choice and shows off his unbelievably dry underarm area – thanks to Degree® Advanced.
"When I go into the studio, I'm often teaching classes back-to-back and I can't let sweat slow me down, so I was thrilled to team up with Degree® and test the limits of their new antiperspirant with the Gray T-Shirt Challenge. With Degree®, I know I can look and feel my best when I'm out on that bike and in my groove. After all, I love a good groutfit, and I can't risk pit stains throwing off my vibe," said Rigsby.
Degree® has also partnered with an inspirational group of movers, including celebrity trainer Melissa Alcantara, 3x Olympian Track & Field Athlete Lolo Jones, USWNT stars Ali Krieger, Ashlyn Harris, and Sam Mewis, Paralympic Snowboard Medalist and motivational speaker Amy Purdy, and Paralympic and World Champion Medalist and motivational speaker Blake Leeper, to follow Cody's lead and join in on the challenge. Through the selection of these partners, the brand underscores its ongoing commitment to advocate for more diverse champions of movement, no matter who you are or how you move. Together, each of these movers has debuted their sweatiest workout of choice on social, all while proving that Degree® Advanced holds up to the test and keeps you protected no matter what you put it through.
To get involved and take on the challenge, find Degree® Advanced in store and online at Walmart and major food, drug, and mass retail outlets for a suggested retail price of $4.99 (stick) and $5.79 (spray) and follow Degree® on Instagram, Twitter, and Facebook using the hashtag #DegreeTShirtChallenge. Check out films here and here to learn more about Degree® Advanced.
DEGREE'S NOT DONE YET CAMPAIGN
Degree® is committed to inspiring the confidence in everyone to move beyond limits. The brand knows that everyone faces personal and societal limits, whether it's self-doubt, judgment, exhaustion, or anything in between. Everyone hears a voice in their head that says, "I'm not built for this." And Degree® knows that in this very moment, worry about sweat and odor can make or break the confidence needed to keep moving.
That's why Degree's antiperspirant products are designed to provide trusted, nonstop sweat and odor protection, no matter who you are or how you move. When the world says you're done, Degree® says Not Done Yet. To learn more about Not Done Yet, check out the campaign film here.
About Degree®
Degree® deodorants and antiperspirants are designed to inspire the confidence in everyone to move more. We make it our business to know more about sweat, and what we learn informs every product innovation to help you keep moving. As a brand designed for and dedicated to promoting movement, Degree® has always believed in the power of movement to enhance our wellbeing. Yet, we know that the opportunity to move is not distributed equally, which is why we have made a commitment to ensure everyone has the freedom to move and help youth transform their lives through the power of movement. We are bringing this commitment to life through a variety of ongoing partnerships and programs that strive to help everyone find the confidence to move beyond limits. Visit www.degreedeodorant.com and follow us on Instagram, Twitter, and Facebook to learn more.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann's, Lipton, Magnum, Axe, Ben & Jerry's, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world's first purposeful brand, Sunlight Soap, more than 100 years ago, and it's at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people's health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive world.
While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
Source: Numerator Sweater Segmentation 2020 Top category unmet needs, H&E 2018
PRESS CONTACT
Thea Nagle
Thea.Nagle@edelman.com
SOURCE Degree
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