The "Print Advertising Global Market Report 2022" report has been added to ResearchAndMarkets.com's offering.
The global print market is expected to decline from $31.84 billion in 2021 to $31.63 billion in 2022 at a compound annual growth rate (CAGR) of -0.7%. The market is expected to reach $28.40 billion in 2026 at a CAGR of -2.7%.
Major players in the print advertising market are Ogilvy & Mather, MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Grey global, Droga 5, BBDO, VMLY&R, WPP Group PLC, Omnicom Group, Interpublic Group of Companies and Hakuhodo.
The print advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in print media such as periodicals and print newspapers. Only goods and services traded between entities or sold to end consumers are included.
The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the popular publication types with good scope for ads. According to the Audit Bureau of Circulations in November 2019, the Sun newspaper sold about 1.2 million copies in the UK.
People of all ages read newspapers and magazines that are the mainstay of these print advertisements, however, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their time, and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market.
The potential of print advertising to connect to multiple generations is also a key driving factor for the print advertising market. A study was conducted by Temple University and the US Postal Office of the Inspector in 2019 utilizing methods such as eye-tracking, core biometrics, and neuroimaging to test the effectiveness of print versus digital ads on both young and old groups of participants.
The results showed that both the age groups processed physical ads faster than digital ads. This provides companies with the advantage of targeting wider generations giving the necessary exposure to their product, which aids in the growth of the print advertising market.
Brands have exerted towards long-form of print ads, that is, full-page, full-worded communications. This is likely to be a major trend in the print advertising market. Brands, in general, will have a lot to communicate to their customers and positions to articulate, therefore, require communication that is not limited to 145 characters, a 15-second flash of information, or a single impactful visual.
The print advertising market is facing extensive competition from the newer digital advertising media such as internet and mobile advertising which is hampering the growth of the market. Companies are focusing on digital marketing means like social media for making the ads more interactive, touching, and delivering without location constraints and with faster reach.
Key Topics Covered:
1. Executive Summary
2. Print Advertising Market Characteristics
3. Print Advertising Market Trends And Strategies
4. Impact Of COVID-19 On Print Advertising
5. Print Advertising Market Size And Growth
5.1. Global Print Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Print Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Print Advertising Market Segmentation
6.1. Global Print Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
- Newspaper Advertising
- Magazine Advertising
- Posters and Banners
- Others
6.2. Global Print Advertising Market, Segmentation By Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
- Retail
- Electronics and Telecommunications
- Insurance and Finance
- Automotive
- Others
6.3. Global Print Advertising Market, Segmentation By Provider, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
- Large Enterprise
- Small and Medium Enterprise
7. Print Advertising Market Regional And Country Analysis
7.1. Global Print Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Print Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Companies Mentioned
- Ogilvy & Mather
- MullenLowe U.S.
- McCann Worldgroup
- Publicis Groupe
- Dentsu
- Havas
- Grey global
- Droga 5
- BBDO
- VMLY&R
- WPP Group PLC
- Omnicom Group
- Interpublic Group of Companies
- Hakuhodo
For more information about this report visit https://www.researchandmarkets.com/r/h8hdrn
View source version on businesswire.com: https://www.businesswire.com/news/home/20220208006023/en/
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