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SoftwareReviews Announces the Best Marketing Platforms Software in 2021

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TORONTO, Nov. 23, 2021 /PRNewswire-PRWeb/ -- SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Marketing Platforms Software Data Quadrant Awards, naming two vendors as gold medalists. The following vendors are winners according to the feedback provided by their end-users via SoftwareReviews' comprehensive online survey:

  • HubSpot Marketing Hub
  • Salesforce Marketing Cloud

Vendors are rated on product features, vendor capabilities, and the relationship with their software partner.

What makes the SoftwareReviews Data Quadrant different?
The study involves gathering intelligence on user satisfaction with both product features and the experience with the vendor. Aggregated emotional response ratings are included in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation to create a powerful indicator of overall user feeling toward the vendor and its product – all from the software users' point of view. SoftwareReviews calls this insight the Net Emotional Footprint.

With a Net Emotional Footprint of +93, HubSpot Marketing Hub ranked strongly for including email marketing automation. Salesforce Marketing Cloud received a Net Emotional Footprint of +93 and exceeded user expectations by providing excellent social media marketing management.

Marketing Platforms software users were most satisfied with vendors' inclusion of features that support marketing analytics. However, users would be happy to also see more customer support features and capabilities.    

In-depth product evaluation reports are available at http://www.softwarereviews.com

About SoftwareReviews Data Quadrant Awards and Software Reports
SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend, and vendor experience.

About SoftwareReviews:
SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software.

For more information, please contact:
Sufyan Al-Hassan
Senior PR Coordinator
salhassan@infotech.com
1 (888) 670-8889 x2418

Media Contact

Sufyan Al-Hassan, Info-Tech Research Group, 1 (888) 670-8889 x2418, salhassan@infotech.com

 

SOURCE SoftwareReviews

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