Startup launches dog car seat that is built to absorb over 2,000 pounds of force

VANCOUVER, British Columbia, May 5, 2021 /PRNewswire-PRWeb/ -- Today, Wuffguard launched their namesake product, a car safety device for dogs. It is now available on Kickstarter starting at $158USD.

Wuffguard fully converts the front car seat into a safe, comfortable dog seat in seconds. Its seven-point shock absorption system will safely absorb approximately 2,000 lbs of force, which is the typical force that a 30-pound dog would be propelled forward during an accident.

Furthermore, Wuffguard is built to protect dogs in the event of hard braking. Slowing down from 45 to 20mph in two seconds can push a dog forward with a force equivalent to its weight, causing trauma and injury especially in small dogs.

"Most dog car seats are made of flimsy materials that don't absorb force, can be extremely hard to set up, and easily fall out of place," said Wuffguard co-founder Kurban Malik. "In addition, existing dog seat belts and harnesses are dangerous in the case of sudden braking or an accident and are so restrictive that dogs can hardly move."

Wuffguard puts safety first without sacrificing dogs' comfort. It features flexible webbing that will be about 2,000 lbs strong and Crash-Safe Zones wrapped in a soft foam, which are designed to absorb additional force.

It also features an extendable front height for maximum coverage to fit any car seat and washable, water-resistant materials. Since it only takes 60 seconds to set up, users can easily transfer it in and out of different cars wherever their adventures take them.

"Considering how important dogs are in many people's lives, it's surprising how many people don't consider their dog's safety in the car," said Malik. "With Wuffguard, we want to raise awareness of dog safety in cars and provide a solution people can feel good about."

Wuffguard is now available on Kickstarter starting at $158USD. Media wishing to interview Wuffguard personnel should contact PR agent, Borjana Slipicevic at borjana@properperopaganda.net.

About the Wuffguard Team

Wuffguard's Vancouver-based team is made up of dedicated pet lovers. Their mission is to give dogs the safety and comfort they deserve while enjoying one of life's greatest pleasures: the car ride! Wuffguard was inspired by Malik's own dog, MoMo, after Kurban was in a serious car accident and he realised that, if MoMo had been with him, she would have been killed. Wuffguard has been tried and tested by MoMo, who now travels happily, safely, and comfortably by Kurban's side.

Media Contact

Jackson Wightman, Proper Propaganda, +1 514-605-9255, jackson@properpropaganda.net

SOURCE Wuffguard