Skip to main content

Market Overview

Cracker Barrel Old Country Store Offers New Prime Rib Heat n' Serve and Creative Basket Options to Spring Into the Season


LEBANON, Tenn., March 3, 2021 /PRNewswire/ -- Cracker Barrel Old Country Store® announced today the launch of its Spring Into the Season campaign, featuring a new, homestyle Prime Rib Heat n' Serve meal and Baskets for Every Occasion gift options to make the most of the Easter holiday and life's most memorable milestones. Plus, Cracker Barrel's popular classic Easter Heat n' Serve meal including spiral-sliced sugar-cured ham will be back in two sizes – Feast and Family Dinner.

Cracker Barrel guests can look forward to classic meal options and unique gift-giving for Easter and everyday moments.

"Whether you're craving a country feast, refreshing your home for Spring, or planning to give one-of-a-kind Easter baskets, Cracker Barrel is here to offer convenient and delicious ways to make new traditions at home or celebrate with us around one of our tables," said Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate. "This year, we're especially excited to offer families our Prime Rib Heat n' Serve Family Dinner option for the first time, allowing our guests a way to elevate special gatherings at home at a fair price."

For the first time ever, Cracker Barrel is offering a delectable Prime Rib as part of a new Heat n' Serve meal – perfect for special occasions like Easter. Serving four to six people, the Prime Rib is paired with au jus and horseradish sauce for dipping, mashed potatoes with roasted gravy and a choice of two additional sides, as well as sweet yeast rolls. Additionally, the Baskets for Every Occasion offer one-of-a-kind gifting options to effortlessly celebrate everything from holidays, like Easter, to life milestones, like weddings and new babies, and everyday moments in between.

Throughout the spring, Cracker Barrel is offering guests a number of ways to Spring Into the Season:

  • Holiday Heat n' Serve Meals:
    • New! Prime Rib Heat n' Serve Family Dinner, a new homestyle tradition that serves 4-6 people and can be prepared in around three hours.
    • Easter Heat n' Serve Family Dinner, featuring a traditional spiral-sliced sugar-cured ham that feeds 4-6 and goes from oven to table in around three hours.
    • Easter Heat n' Serve Feast, a complete Easter meal that serves 8-10 people and can be prepared in around three hours.
  • Baskets for Every Occasion: Cracker Barrel can help you create unique gift baskets for everyone on your list this spring. Just start with a base, from traditional baskets to rainboots, skillets and more, and then pick the items you want to include. Whether it is for a holiday, wedding, birthday, baby, grandparents, or to relax and unwind, baskets are perfect for every occasion and even surprising someone "just because."
  • Innovative Cracker Barrel Recipe Hacks: If you love our Hashbrown Casserole, famous Double Chocolate Fudge Coca-Cola® Cake or Fried Apples, we have new creations perfect to try at home. Cracker Barrel is offering ways to combine our delicious homestyle cooking and Cracker Barrel branded retail food options for a quick and easy way to enhance our classic comfort food. For recipes, visit
  • Kids Apparel: Cracker Barrel has just what you need to dress the children for any springtime occasion. Regardless of what, or how, you're celebrating, the latest seasonal trends are available online and in-store.

Easter Heat n' Serve meals are available for pick-up between April 2-4. Guests looking to enjoy a Heat n' Serve meal are encouraged to order online at least 24 hours in advance of desired pick-up date by visiting

Cracker Barrel makes the process of ordering meals and unique gifts seamless through a new website and mobile app offering guests a streamlined experience that makes it easier to order homestyle favorites to-go, shop retail, manage in-store experiences via an online wait list and more. Shop our digital gift guide for inspiration to build your own gift baskets for any occasion at and share your unique finds using #CrackerBarrelFinds.

To learn more about how Cracker Barrel is keeping employees and guests safe, please visit

About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) shares warm welcomes and friendly service while offering guests quality homestyle food and unique shopping – all at a fair price. By creating a world filled with hospitality and charm through an experience that combines dining and shopping, guests are cared for like family. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operate more than 660 company-owned Cracker Barrel Old Country Store® locations in 45 states and own the breakfast and lunch focused fast-casual Maple Street Biscuit Company® restaurants. For more information about the company, visit

Media Contact:
Media Relations

Cision View original content to download multimedia:

SOURCE Cracker Barrel Old Country Store, Inc.

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at