Goodwill Helps Spur the Growth of the Sports Betting Industry - Caesars Entertainment (NASDAQ:CZR)

NEW YORK, Feb. 11, 2021 /PRNewswire/ -- The regulatory framework for sports betting is constantly evolving and expanding. In the recent election cycle, three states had measures on the ballot to legalize sports betting: Maryland, Louisiana and South Dakota. These events set the stage for major sports events, like the Super Bowl, becoming major sports betting phenomenon. The gambling companies did not reveal exactly how many new customers they gained in the run-up to Sunday's big game, classifying it as closely held proprietary information. According to a report from the Associated Press, Keith Gormley, Head of U.S. Marketing for Tipico, explained that this young market is very competitive, with dozens of sportsbooks and casino brands all spending across TV, radio, digital and sponsorships to attract the same customer. "You've got dozens of sportsbooks and casino brands all spending across TV, radio, digital and sponsorships to attract the same customer. Expensive bonus promotions and mass advertising certainly work to get them in the door, but a great mobile product and customer care is what will keep them playing with your book long-term," he said. FansUnite Entertainment Inc. FUNFF FANS, Score Media and Gaming Inc. TSCRF, Caesars Entertainment, Inc. CZR, Scientific Games Corporation SGMS, MGM Resorts International MGM

The shift to a more favorable attitude towards online gambling services is visible across the board. According to data published AGC, nearly 7 in 10 (69%) Americans say that gaming provides a positive benefit to the U.S. economy and 63% agree that the industry provides high-quality jobs. At the local level, 69% say that the industry behaves responsibly in the communities. "Voters are also aware of the importance that gaming tax money plays in funding vital public services, as 76% of voters believe that the industry's tax payments to state and local governments will become even more important in the future due to COVID-related budget shortfalls," the report indicates.

FansUnite Entertainment Inc. FUNFF FANS announced yesterday breaking news that, "the Company engaged the services of Ifrah Law PLLC ("Ifrah Law"), a prominent U.S. gaming law firm to collaborate with OneComply Inc. ("OneComply") in assisting FansUnite with their U.S. licensing strategy.

In response to the interest that FansUnite has received from U.S. gambling and casino operators for their sports betting and iGaming solutions, a founding member of Ifrah Law, Jeff Ifrah, will provide counsel to FansUnite on their rapid expansion strategy across the different U.S. jurisdictions beginning with New Jersey.

Jeff is an accomplished lawyer who is nationally ranked by Chambers USA in Gaming & Licensing Law given his reputation for legal excellence as well as his involvement with major prosecutions and lawsuits in the North American iGaming industry. Jeff's expertise and extensive experience in the U.S. gaming landscape will be integral to FansUnite's growth in the U.S. online gambling market as the Company seeks to acquire multiple state licenses in 2021, starting with the gaming license of New Jersey. In addition, Jeff has worked with OneComply on numerous occasions and therefore, his contribution will bolster OneComply's efforts in streamlining the legal process for FansUnite's entry into the U.S.

'Jeff and his team are a great addition to the global legal team that we have assembled to oversee the delivery of FansUnite's offerings,' said Scott Burton, CEO of FansUnite. 'With a long-standing career as a prominent attorney in gaming law, Jeff will accelerate our expansion into the highly complex U.S. betting and iGaming market.'

'We're excited to onboard FansUnite at Ifrah Law to help guide their licensing strategy in the U.S. market,' said Jeff Ifrah, Founding Member, Ifrah Law. 'We've been following FansUnite's recent growth and we look forward to working with their team to expand their footprint into the U.S. market.'

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Score Media and Gaming Inc. TSCRF reported back in December named the exclusive English language broadcast partner for the League of Legends' Demacia Championship, a marquee annual event featuring 24 of China's top esports teams. Live event coverage will run from December 20-27 and be streamed across theScore esports' YouTube and Twitch channels. The Demacia Championship will be theScore esports' first-ever live event broadcast, with production originating from their esports headquarters in Toronto. "We're thrilled that TJ Sports identified theScore as the ideal partner to produce and distribute the Demacia Championship's English language broadcast to fans worldwide," said Aubrey Levy, Vice President of Content and Marketing, theScore. "We've found fantastic audience reception in our coverage of the Chinese League of Legends scene, and can't wait to leverage our video production expertise and wide global reach to deliver an entertaining live event viewing experience for League fans."

Caesars Entertainment, Inc. CZR announced earlier in September that it had entered into a multi-year agreement with ESPN. The new deal includes link integrations from ESPN's digital platforms to sportsbooks from Caesars Entertainment's sports betting partner, William Hill. William Hill Sports Book's odds and markets connect directly to their sports betting apps in legalized states. The deal comes shortly after William Hill became the exclusive sports betting operator for Caesars Entertainment, following the merger with Eldorado Resorts. Link integrations to William Hill's sports betting apps, geo-targeted to legalized sports betting states, will appear on ESPN.com web and mobile web and the ESPN Fantasy app. As part of the new agreement, Caesars Sportsbook by William Hill will also become a sponsor of ESPN's Fantasy products, deepening an existing relationship as ESPN's exclusive odds provider.

Scientific Games Corporation SGMS announced last year that it is partnering with Genius Sports Group, a leading provider of sportsbook management solutions, to provide in-game content to its wagering customers worldwide, excluding U.S. leagues. Sportsbooks operating on Scientific Games' OpenSportsTM platform will gain access to Genius Sports Group' LiveData and LiveTrading services, trusted by over 150 of the world's largest wagering brands and fully customizable for every customer. Genius Sports Group and its sports betting division, Betgenius, created the market for official data across all tiers of sports and today offer partners access to official data for over 170,000 events each year.

MGM Resorts International MGM through BetMGM, born out of a partnership between MGM Resorts International and GVC Holdings Plc, and has exclusive access to all of MGM's U.S. land-based and online sports betting, reported last week the launch of BetMGM Casino in Pennsylvania, bringing the digital gaming company's exclusive portfolio of online slots and table games to players in the Keystone State. "We're thrilled to bring BetMGM's online casino offering to Pennsylvania," said BetMGM CEO Adam Greenblatt. "With more than 140 different games, including our own in-house progressive jackpot network, we're delivering the widest range of content currently available in the state. Alongside MGM Resorts and its M life Rewards program, BetMGM will provide players with a truly unique entertainment experience."

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