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Perion Reports 51% YoY Revenue Growth in 2020, Record Quarter Since Inception

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Display and Social Advertising achieved 69% annual revenue growth, propelled by new interactive Connected Television (iCTV) offering and Content Monetization solution

GAAP Net Income increased by 53% YOY during the fourth quarter to $9M

Perion Network Ltd. (NASDAQ:PERI), a global advertising technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – announced today its financial results for the fourth quarter and twelve months ended December 31, 2020.

Fourth Quarter 2020 Highlights

  • Revenues were $118.3 million, a 51% increase year over year;
  • Display and social advertising revenues were $68.4 million, a 159% increase year over year;
  • CTV revenues were $6.5 million, 132% increase from previous quarter;
  • Search advertising and other revenues were $49.9 million, a 4% decrease year over year;
  • Average Daily Traffic Search achieved the highest level of 15.7M, 32% increase year over year;
  • In the fourth quarter of 2020, GAAP SG&A was 13% of revenues, compared to the 18% of revenues in the fourth quarter of 2019;
  • Net cash provided by operating activities were $12.8M, a 14% increase year over year.

Fourth Quarter and Full Year 2020 Results Summary*

(In millions, except per share data)

 

Three months ended

 

Year ended

 

 

December 31,

 

December 31,

 

 

2020

 

2019

 

%

 

2020

 

2019

 

%

 

Display and Social Advertising revenues

$

68.4

 

$

26.4

 

+159%

 

$

148.7

 

$

87.9

 

+69%

 

Search Advertising and other revenues

$

49.9

 

$

51.8

 

-4%

 

$

179.4

 

$

173.6

 

+3%

 

Total Revenues

$

118.3

 

$

78.3

 

+51%

 

$

328.1

 

$

261.5

 

+25%

 

GAAP Net Income

$

9.0

 

$

5.9

 

+53%

 

$

10.2

 

$

12.9

 

-21%

 

Non-GAAP Net Income

$

13.8

 

$

8.9

 

+56%

 

$

26.6

 

$

21.6

 

+23%

 

Adjusted EBITDA

$

15.3

 

$

12.2

 

+26%

 

$

32.8

 

$

32.4

 

+1%

 

Net cash provided by operating activities

$

12.8

 

$

11.2

 

+14%

 

$

22.0

 

$

44.7

 

-51%

 

GAAP Diluted Earnings Per Share

$

0.30

 

$

0.22

 

+36%

 

$

0.36

 

$

0.49

 

-27%

 

Non-GAAP Diluted Earnings Per Share

$

0.45

 

$

0.32

 

+41%

 

$

0.91

 

$

0.83

 

+10%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

* Reconciliation of GAAP to Non-GAAP measures follows.

Doron Gerstel, Perion's CEO, commented, "Perion closed 2020 delivering strong revenues and earnings that well exceeded our 2019 results. The effectiveness of our content monetization engine as a holistic, one-stop solution for brands and agencies, and the acceleration of our Connected TV advertising offering, were the main factors behind 25% revenue growth for the full year. Despite that travel advertisers that traditionally contribute 15% or $10 million in revenues in 2019 dramatically reduced their digital ad spend, we continued to drive healthy growth thanks to our diversification strategy, allowing us to capitalize on any shifting budget between the three main pillars of digital advertising: display, search and social."

"During the fourth quarter, we renewed and expanded our strategic partnership with Microsoft Bing for an additional four years," Gerstel added. "The continuing collaboration with Microsoft is a significant factor in Perion's multi-year strategic plan to achieve sustainable and highly profitable double-digit annual revenue growth, with a desired target of $500 million in annual revenue by 2023."

"We enter 2021 in a strong position," Gerstel concluded. "In January, we completed a follow-on public offering, which was both upsized and oversubscribed, generating net proceeds of more than $61 million. This successful transaction further solidifies our balance sheet and better positions Perion to capitalize on the growth opportunities in front of us as we prudently evaluate accretive and synergistic acquisitions to bolster our content monetization platform, expand our technology moat, and that are capable of driving predictable and profitable growth."

Financial Comparison for the Fourth Quarter of 2020

Revenues: Revenues increased by 51%, from $78.3 million in the fourth quarter of 2019 to $118.3 million in the fourth quarter of 2020. This increase was primarily attributable to a 159% increase in Display and Social Advertising revenues, resulting from the acceleration of our Connected TV advertising offering and the contribution of our content monetization offering. Search Advertising and other revenues decreased by 4% as a result of lower RPMs, partially offset by growth in number of daily searches.

Customer Acquisition Costs and Media Buy ("CAC"): CAC in the fourth quarter of 2020 were $74.8 million, or 63% of revenues, compared to $41.1 million, or 53% of revenues, in the fourth quarter of 2019. The increase as a percentage of revenues is primarily due to the acquisitions of Content IQ and Pub Ocean as well as product mix.

Net Income: In the fourth quarter of 2020, GAAP net income was $9.0 million, or 8% of revenues, compared to the $5.9 million, or 8% of revenues in the fourth quarter of 2019.

Non-GAAP Net Income: In the fourth quarter of 2020, non-GAAP net income was $13.8 million, or 12% of revenues, compared to the $8.9 million, or 11% of revenues in the fourth quarter of 2019. A reconciliation of GAAP to non-GAAP net income is included in this press release.

Adjusted EBITDA: In the fourth quarter of 2020, Adjusted EBITDA was $15.3 million, or 13% of revenues, compared to $12.2 million, or 16% of revenues, in the fourth quarter of 2019. A reconciliation of GAAP Net Income to Adjusted EBITDA is included in this press release.

Cash and Cash Flow from Operations: As of December 31, 2020, cash and cash equivalents and short-term bank deposits were $60.4 million. Cash provided from operations in the fourth quarter of 2020 was $12.8 million, compared to $11.2 million in the fourth quarter of 2019.

Short-Term Debt, Long-term Debt: As of December 31, 2020, total debt was $8.3 million, compared to $22.9 million at September 30, 2020 and $16.7 million at December 31, 2019. During the fourth quarter of 2020, the Company returned $12.5 million drawn during the third quarter of 2020 out of its secured credit line and made scheduled paydown of $2.1 million of its credit facility balance.

Financial Comparison for the full year of 2020

Revenues: Revenues increased by 25%, from $261.5 million in 2019 to $328.1 million in 2020. This increase was driven by 69% growth in Display and Social Advertising primarily resulting from the acceleration of our Connected TV advertising offering and the contribution of our content monetization offering. Search Advertising and other revenues increased by 3% due to a higher number of daily searches partially offset by lower RPMs.

Customer Acquisition Costs and Media Buy ("CAC"): CAC in 2020 were $197.6 million, or 60% of revenues, as compared to $135.9 million, or 52% of revenues, in 2019. The increase as a percentage of revenues is primarily due to the acquisitions of Content IQ and Pub Ocean as well as product mix.

Net Income: During 2020, GAAP net income was $10.2 million, or 3% of revenues, compared to the $12.9 million, or 5% of revenues in 2019.

Non-GAAP Net Income: During 2020, Non-GAAP net income was $26.6 million, or 8% of revenues, compared to the $21.6 million, or 8% of revenues in 2019.

Adjusted EBITDA: In 2020, Adjusted EBITDA was $32.8 million, or 10% of revenues, compared to $32.4 million, or 12% of revenues in 2019.

Cash Flow from Operations: Cash provided from operations in 2020 decreased by 51%, from $44.7 million in 2019 to $22.0 million in 2020, the primary reason for the decrease compared to the prior year is mainly due to working capital needs of approximately $10 million in connection with the acquisitions of CIQ and Pub Ocean.

Outlook

In 2021, management expects to generate revenue of $350 to $370 million and Adjusted EBITDA of $35 million to $37 million. The mid-point of the guidance range reflects 10% growth and 10% Adjusted EBITDA margin.

Conference Call

Perion will host a conference call to discuss the results today, Tuesday, February 9, 2021 at 8:30 a.m. ET. Details are as follows:

  • Conference ID: 7553088
  • Dial-in number from within the United States: 1- 888-394-8218
  • Dial-in number from Israel: 1809 212 883
  • Dial-in number (other international): 1- 323-701-0225
  • Playback available until Tuesday, February 16, 2021 by calling 1-844-512-2921 (United States) or 1-412-317-6671 (international). Please use PIN code 7553088 for the replay
  • Link to the live webcast accessible at http://public.viavid.com/index.php?id=142903

About Perion Network Ltd.

Perion is a global technology company that delivers strategic business solutions that enable brands and advertisers to efficiently "Capture and Convince" users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

Non-GAAP measures

Non-GAAP financial measures consist of GAAP financial measures adjusted to exclude share-based compensation expenses, retention and acquisition related expenses, revaluation of acquisition related contingent consideration, amortization of acquired intangible assets and the related taxes thereon, non-recurring expenses, foreign exchange gains (losses) associated with ASC-842, as well as changes in fair value of earnout contingent consideration. The Company excludes from its GAAP financial measures the fair value revaluations of both, the convertible bonds and the related derivative instrument, and by doing so, the non-GAAP measures reflect the Company's results as if the convertible bonds were originally issued and denominated in US dollars, which is the Company's functional currency. Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization ("Adjusted EBITDA") is defined as operating income excluding stock-based compensation expenses, depreciation, acquisition related items consisting of amortization of intangible assets and goodwill, acquisition related expenses, gains and losses recognized on changes in the fair value of contingent consideration arrangements.

The purpose of such adjustments is to give an indication of our performance exclusive of non-cash charges and other items that are considered by management to be outside of our core operating results. These non-GAAP measures are among the primary factors management uses in planning for and forecasting future periods. Furthermore, the non-GAAP measures are regularly used internally to understand, manage and evaluate our business and make operating decisions, and we believe that they are useful to investors as a consistent and comparable measure of the ongoing performance of our business. However, our non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures, and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. Additionally, these non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies. A reconciliation between results on a GAAP and non-GAAP basis is provided in the last table of this press release.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words "will", "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2019 filed with the SEC on March 16, 2020. Perion does not assume any obligation to update these forward-looking statements.

PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

In thousands (except share and per share data)

Three months ended

 

Year ended

December 31,

 

December 31,

2020

 

2019

 

2020

 

2019

(Unaudited)

 

(Unaudited)

 

(Unaudited)

 

(Audited)

 

Revenues:

Display and Social Advertising

$ 68,400

$ 26,427

$ 148,698

$ 87,863

Search Advertising and other

49,856

51,830

179,365

173,587

Total Revenues

118,256

78,257

328,063

261,450

 

Costs and Expenses:

Cost of revenues

6,539

6,867

22,477

25,520

Customer acquisition costs and media buy

74,809

41,113

197,626

135,891

Research and development

8,480

6,137

30,880

22,585

Selling and marketing

11,717

9,095

39,085

34,736

General and administrative

4,060

4,960

15,819

14,999

Depreciation and amortization

2,675

2,407

9,923

9,711

Total Costs and Expenses

108,280

70,579

315,810

243,442

 

Income from Operations

9,976

7,678

12,253

18,008

Financial expense, net

1,446

737

2,638

3,470

Income before Taxes on income

8,530

6,941

9,615

14,538

Taxes on income (benefit)

(472)

1,054

(610)

1,645

Net Income

$ 9,002

$ 5,887

$ 10,225

$ 12,893

 

Net Earnings per Share

Basic

$ 0.33

$ 0.23

$ 0.38

$ 0.50

Diluted

$ 0.30

$ 0.22

$ 0.36

$ 0.49

 

Weighted average number of shares

Basic

26,946,060

26,115,057

26,687,145

25,965,357

Diluted

29,961,648

27,288,364

28,797,747

26,357,585

PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

In thousands

 

December 31,

 

December 31,

 

2020

 

2019

 

(Unaudited)

 

(Audited)

ASSETS

 

 

 

Current Assets:

 

 

 

Cash and cash equivalents

$ 47,656

 

$ 38,389

 

Restricted cash

1,222

 

1,216

 

Short-term bank deposits

12,700

 

23,234

 

Accounts receivable, net

81,221

 

49,098

 

Prepaid expenses and other current assets

4,560

 

3,170

Total Current Assets

147,359

 

115,107

 

 

 

 

Long-Term Assets:

 

 

 

 

Property and equipment, net

6,770

 

10,918

 

Operating lease right-of-use assets

20,266

 

22,429

 

Goodwill and intangible assets, net

176,679

 

128,444

 

Deferred taxes

7,111

 

6,171

 

Other assets

496

 

708

 

Total Long-Term Assets

211,322

 

168,670

Total Assets

$ 358,681

 

$ 283,777

 

 

 

 

LIABILITIES AND SHAREHOLDERS' EQUITY

 

 

 

Current Liabilities:

 

 

 

Accounts payable

$ 72,498

 

$ 47,681

 

Accrued expenses and other liabilities

21,188

 

18,414

 

Short-term operating lease liability

4,514

 

3,667

 

Short-term loans and current maturities of long-term loans

8,333

 

8,333

 

Deferred revenues

5,711

 

4,188

 

Short-term payment obligation related to acquisitions

7,869

 

1,025

Total Current Liabilities

120,113

 

83,308

 

 

 

 

Long-Term Liabilities:

 

 

 

 

Long-term loans, net of current maturities

-

 

8,333

 

Payment obligation related to acquisition

30,035

 

-

 

Long-term operating lease liability

17,698

 

20,363

 

Other long-term liabilities

6,713

 

6,591

Total Long-Term Liabilities

54,446

 

35,287

Total Liabilities

174,559

 

118,595

 

 

 

 

Shareholders' equity:

 

 

 

 

Ordinary shares

224

 

213

 

Additional paid-in capital

251,933

 

243,211

 

Treasury shares at cost

(1,002)

 

(1,002)

 

Accumulated other comprehensive gain

112

 

130

 

Accumulated deficit

(67,145)

 

(77,370)

Total Shareholders' Equity

184,122

 

165,182

Total Liabilities and Shareholders' Equity

$ 358,681

 

$ 283,777

 

 

 

 

 

 

PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

In thousands

 

Three months ended

Year ended

 

December 31,

December 31,

 

2020

 

2019

 

2020

 

2019

 

(Unaudited)

 

(Unaudited)

 

(Unaudited)

 

(Audited)

 

Cash flows from operating activities:

Net Income

$ 9,002

$ 5,887

$ 10,225

$ 12,893

Adjustments required to reconcile net income to net cash provided by operating activities:

Depreciation and amortization

2,674

2,407

9,923

9,711

Stock based compensation expense

1,534

692

4,447

2,293

Foreign currency translation

108

23

19

(86)

Accrued interest, net

(138)

(1)

(125)

(204)

Deferred taxes, net

(754)

(533)

(3,093)

(1,756)

Accrued severance pay, net

(228)

135

(23)

96

Fair value revaluation - convertible debt

-

-

-

600

Loss from sale of property and equipment

-

-

88

-

Net changes in operating assets and liabilities

608

2,594

585

21,194

Net cash provided by operating activities

$ 12,806

$ 11,204

$ 22,046

$ 44,741

 

Cash flows from investing activities:

Purchases of property and equipment

(115)

(128)

(502)

(717)

Short-term deposits, net

(4,400)

(6,684)

10,534

(19,234)

Cash paid in connection with acquisitions, net of cash acquired

-

-

(20,186)

(1,200)

Obligation in connection with acquisitions

-

-

1,347

-

Net cash used in investing activities

$ (4,515)

$ (6,812)

$ (8,807)

$ (21,151)

 

Cash flows from financing activities:

Exercise of stock options and restricted share units

2,200

524

4,286

1,227

Payment made in connection with acquisition

-

-

-

(1,813)

Repayment of short-term loans

(12,500)

-

-

-

Repayment of convertible debt

-

-

-

(15,850)

Repayment of long-term loans

(2,084)

(2,083)

(8,333)

(8,332)

Net cash used in financing activities

$ (12,384)

$ (1,559)

$ (4,047)

$ (24,768)

 

Effect of exchange rate changes on cash and cash equivalents and restricted cash

90

77

81

(20)

Net increase (decrease) in cash and cash equivalents and restricted cash

(4,003)

2,910

9,273

(1,198)

Cash and cash equivalents and restricted cash at beginning of period

52,881

36,695

39,605

40,803

Cash and cash equivalents and restricted cash at end of period

$ 48,878

$ 39,605

$ 48,878

$ 39,605

PERION NETWORK LTD. AND ITS SUBSIDIARIES

RECONCILIATION OF GAAP TO NON-GAAP RESULTS

In thousands (except share and per share data)

 

Three months ended

 

Year ended

December 31,

 

December 31,

2020

 

2019

 

2020

 

2019

(Unaudited)

 

(Unaudited)

 

GAAP Net Income

$ 9,002

$ 5,887

$ 10,225

$ 12,893

Share based compensation

1,534

692

4,447

2,293

Amortization of acquired intangible assets

1,611

1,023

5,261

4,256

Retention and other related to M&A related expenses

2,147

1,438

7,159

2,381

Changes in FV of Earnout contingent consideration

(998)

-

(998)

-

Fair value revaluation of convertible debt and related derivative

-

-

-

89

Foreign exchange losses associated with ASC-842

475

45

422

699

Revaluation of acquisition related contingent consideration

175

-

620

-

Taxes on the above items

(159)

(231)

(503)

(979)

Non-GAAP Net Income

$ 13,787

$ 8,854

$ 26,633

$ 21,632

 
 

Non-GAAP Net Income

$ 13,787

$ 8,854

$ 26,633

$ 21,632

Taxes on income

(313)

1,285

(107)

2,624

Financial expense, net

796

692

1,596

2,682

Depreciation

1,064

1,384

4,662

5,455

Adjusted EBITDA

$ 15,334

$ 12,215

$ 32,784

$ 32,393

Non-GAAP diluted earnings per share

$ 0.45

$ 0.32

$ 0.91

$ 0.83

 

Shares used in computing non-GAAP diluted earnings per share

30,395,478

27,473,695

29,268,098

26,690,743

 

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