Toluna Achieves Record Growth of Toluna Start Platform

Significant investment and rapid client adoption of Toluna Start platform drives 48% platform growth

Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, today announced significant growth of the Toluna Start technology platform. The revolutionary platform, which represents the market research industry's first real-time, end-to-end solution, has achieved significant adoption and usage since its launch in 2020, driving continued global momentum and new strategic partnerships for Toluna and its market-leading products and solutions.

Toluna Start, which integrates Toluna's panel of 30+ million global members, empowers clients to conduct quantitative, qualitative, and data visualization needs to truly understand consumers and what they think, feel and do. Since last year, Toluna reports growth in active users across the global market, with demand from current and new clients up significantly, and in North America alone, this growth exceeded 77%.

Part of this growth stems from the release of automated solutions for concept and pack testing, communications, and brand which deliver agile insights in real-time with speed and ease. Created using best-in-class research expertise, and offering advanced features, these solutions provide high-quality insights that instill confidence, and enable full customization, flexibility, and internal collaboration.

Toluna continues to invest in the further innovation, and market disruption the company's seen with the Toluna Start platform. Focusing now on leveraging machine learning (ML) and artificial intelligence (AI) to power predictive modeling to supplement the already powerful insights collected within the platfrom, Toluna Start provides clients with a deeper understanding of consumers and unrivaled insight into what they think, how they feel, and what they do.

"In today's uncertain and evolving market landscape, organizations recognize how valuable it is to be able to instantly engage with clients and understand changing consumer sentiment to inform their business strategies at the speed of the digital economy" said Frédéric-Charles Petit, founder, and chief executive, Toluna. "Toluna's unceasing commitment to innovation has never been stronger, and these milestones demonstrate and reinforce our mission to propel the market research industry into a technology-led future. We are excited to begin this year with extraordinary client confidence, best-of-breed technology partners, and an expanded global footprint as we deliver cutting-edge solutions to our clientele."

"The market response to Toluna Start is a testament to the value of the dynamic, high-quality research we deliver our clients. We launched Toluna Start to empower our clients to make informed decisions in real-time so businesses can stay ahead of the competition and constantly changing consumer environment, and we continue to enhance our automation capabilities," said Phil Ahad, chief digital officer, Toluna. "By offering qualitative and quantitative research, open-end text coding, standardized methodology and more in a flexible, collaborative platform, we push the market research industry into its next stage of innovation. We are proud that our clients, investors, and industry peers embrace our revolutionary platform which turns complex insights into intelligible, actionable deliverables."

The continued momentum follows a significant funding investment led by Verlinvest in Q4 of 2020 to accelerate global growth initiatives.

For more information about Toluna Start, please visit: https://tolunacorporate.com/

About Toluna

Toluna delivers real-time consumer insights at the speed of the on-demand economy. With a commitment to leading by technology innovation, Toluna revolutionizes market research and empowers clients with the agility to instantly conduct quantitative and qualitative research. By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna helps clients explore tomorrow, now.

Toluna is the parent company of Harris Interactive Europe and KuRunData. Together, we strive to push market research toward a better tomorrow.

Posted In: Press Releases

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.