Skip to main content

Market Overview

Seismic and StepStone Group Named Winners in the 2020 Gramercy Institute Asset Management Marketing Awards

Share:

Award recognizes StepStone's expanded adoption of Seismic as its comprehensive content hub

Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, and StepStone Group Inc. (NASDAQ:STEP), a global private markets investment firm, today announced they have been named winners in the 2020 Gramercy Institute Asset Management Marketing Awards, within the Multi-Market Internal Marketing category. Seismic and StepStone Group were recognized for implementing Seismic's NewsCenter as a centralized location to distribute content more effectively across the entire organization.

The Gramercy Institute award submission highlighted the expanded use of Seismic to streamline communications at StepStone — from marketing assets to employee communications — and reduce time spent accessing, updating and distributing content. StepStone's client-facing teams were already utilizing Seismic, but as they began searching for a new internal solution for firm-wide use, StepStone recognized Seismic was an ideal platform to align on a single source for content and resources. Within its first year of implementation, StepStone saw a 98% adoption rate and 11 separate content channels updated on an ongoing basis.

"I'm thrilled to see Seismic customers, including StepStone, realize the value of Seismic throughout their entire organization," said Doug Winter, CEO and co-founder, Seismic. "We especially want to congratulate StepStone for winning this coveted award, as they've proven to be a leader in embracing data and technology to serve their clients."

Gramercy Institute awarded 31 category-specific Asset Management Marketing Awards to the world's leading asset management brands, agencies and partners, across a variety of categories for excellence in marketing in the asset management arena. Based in New York, the Gramercy Institute is a leading global think-tank for senior marketers from the world's leading financial institutions and is the world's largest network for senior marketers from major financial firms.

"Not only does Seismic help us drive operational efficiency and streamline our marketing and communications engine, but it also mitigates the need to spend additional resources on building a separate intranet," said Candice Blackburn, Vice President, StepStone Group. "As a result, we've become a more connected global organization with our employees and clients, which has been invaluable in the work-from-home environment this year."

Seismic supports more than 300 customers in the financial services industry, including five out of the top five, nine out of the top 10, and 21 out of the top 25 largest global asset management firms by assets under management (AUM). For more information about how the financial services industry is using Seismic, visit seismic.com.

About Seismic

Seismic is the industry-leading sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic's Storytelling PlatformTM delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 600 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling PlatformTM integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.

To see how Seismic is being used by companies in your industry, please visit seismic.com.

About StepStone

StepStone Group Inc. (NASDAQ:STEP) is a global private markets investment firm focused on providing customized investment solutions and advisory and data services to its clients. As of September 30, 2020, StepStone oversaw $313 billion of private markets allocations, including $72 billion of assets under management. StepStone's clients include some of the world's largest public and private defined benefit and defined contribution pension funds, sovereign wealth funds and insurance companies, as well as prominent endowments, foundations, family offices and private wealth clients, which include high-net-worth and mass affluent individuals. StepStone partners with its clients to develop and build private markets portfolios designed to meet their specific objectives across the private equity, infrastructure, private debt and real estate asset classes.

View Comments and Join the Discussion!
 
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com