Norris Perné & French Announces Rebrand as NPF Investment Advisors

Norris Perné & French, one of the longest standing privately owned investment management firms in Grand Rapids, has changed the firm's name to NPF Investment Advisors as part of a complete firm rebrand.

"We wanted our brand to reinforce our client-first commitment, reflect our established and evolving capabilities and signify our friendly and inviting culture. That's why we decided to remove the formality and rename the firm NPF Investment Advisors" says Kurt Arvidson, Partner and Chief Investment Officer.

Founded in 1933, NPF has over $1.6 billion in assets under management and was recently named to the 2020 edition of the Financial Times 300 Top Registered Investment Advisers. The firm is led by a team of highly credentialed advisors focused on working with individuals, families, businesses and endowments to grow and preserve their wealth through tailored planning, active investing and complete coordination across financial life.

"This name will make it easier for clients who have long known and referred to us as NPF, while respecting and staying true to our firm's rich heritage and our founders' names" added Jay Wisentaner, Partner and Portfolio Manager.

"This is an important moment in our firm's history," says Dan Lupo, Partner and Portfolio Manager. "We recently advanced our client offering with the addition of our robust financial planning platform, so we felt it was timely to modernize our branding to clearly communicate our evolved offerings to clients."

About NPF Investment Advisors

Founded in 1933, NPF is one of the longest standing privately owned investment firms in Grand Rapids, Michigan that partners with individuals, families, businesses and endowments to grow and preserve their wealth through tailored planning, active investing and complete coordination across financial life.

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