Market Overview

Celebrities, Athletes And Influencers To Use Their Instagram Accounts To Amplify The Visibility Of Nonprofits In "#ShareTheMicNow-Nonprofit Edition" Campaign On November


WASHINGTON, Nov. 16, 2020 /PRNewswire-PRWeb/ -- On November 18, in commemoration of "National NonProfit Awareness Month," celebrities, athletes and influencers will use their Instagram accounts to amplify the visibility of nonprofits making an impact in their communities. They are united under the "#ShareTheMicNow-Non-Profit Edition" social media campaign, the first in a series of campaigns planned by organizers.

"#ShareTheMicNow-NonProfit Edition" organizers, Natalie Wilson, co-founder of the Black and Missing Foundation, and founder of NWR Communications Group, Sydney Anderson, CEO of Anderson Sports and Brand Management and Ni'cola Mitchell, writer and publishing expert and founder of Girls Who Brunch said the campaign was created to:

  • Enhance visibility of nonprofits on the frontlines
  • Bring about societal change
  • Connect nonprofits with those who need their support, volunteers and donors

There are 10 nonprofits and 10 celebrities in total.

Celebrity and nonprofit pairings, and their Instagram accounts for the "#ShareTheMicNow-Nonprofit Edition" campaign include:


  • Beautiful Spirited Women: @beautifulspiritedwomen
  • Black and Missing Foundation: @blackandmissingfdn
  • Cervivor: @iamcervivor
  • College Gurl Foundation: @collegegurlfoundation
  • Extra-Ordinary Birthdays: @eobirthdays
  • Girls Who Brunch: @girlswhobrunchtour
  • Jonathan Foundation: @thejonathanfoundation
  • Nest4Us: @Joinnest
  • Redemption Outreach for Prison: @rosiindy317
  • Tassel Turn: @Tasselturn


  • Alaina Coates: @aye_itslaylay41
  • Birgundi Baker: @birgundi_baker
  • Che Mack: @iamchemack
  • Dior Sovoa: @diorsovoa
  • Kimberly Jones: @kimberlylatricejones
  • Larry Asante: @morrow.23
  • Rick "Freeway" Ross: @freewayricky
  • Tray Bills: @Traymfnbills
  • Trent Brown: @Trent
  • Tyla Abercrumbie: @tylaabercrumbie

In March 2021, organizers will hold a second "#ShareTheMicNow-Nonprofit Edition" social media campaign. Nonprofits and/or celebrities who would like to participate should contact the NWR Communications Group, via email, at

About NWR Communications Group: IG: @nwrcommsgroup
NWR Communications Group is a boutique public relations agency helping nonprofits and foundations committed to social justice issues gain visibility for their cause through publicity and social media strategies.

About Anderson Sports and Brand Management: IG: @asbmagency
Anderson Sports and Brand Management is an agency specializing in the personal and professional needs of athletes, entertainers, and businesses, helping them build a sustainable brand through the use of marketing and public relations tactics, business development strategies, community initiatives, social media management, secured endorsements, and concierge services.

About Ni'cola Mitchell: IG: @girlswhobrunchtour
Girls Who Brunch combines fun performances, raffles and music with challenging workshops that focus on education, STEM, health, sexual trafficking awareness, bullying and empowerment topics. Girls Who Brunch also hosts a Masterclass that specializes in training participants in on business development and financial literacy. Since founding the non-profit four years ago, we have positively impacted and equipped over 23,000 girls, nationwide, to become the leaders of tomorrow.

Media Contact

Natalie Wilson, NWR Communications Group, +1 2029997322,

Natalie Wilson, NWR Communications Group, 2029997322,


SOURCE NWR Communications Group

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