Market Overview

This Triple Threat -- Canyon Entertainment, DCat Music and Mama Swag -- Forge a New Artist Development Path to Hollywood

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TORONTO, Nov. 5, 2020 /PRNewswire-PRWeb/ -- Canyon Entertainment Group, DCat Music and Mama Swag announce a 'triple threat' collaboration to forge a new Artist Development path to Hollywood for singers, musicians and bands of all ages. The first collaborative project being spearheaded by these three powerhouses is working with the JUNO-nominated group Girl Pow-R to bring LA expertise, tactics and connections to this band to position them for the next level in music, performance and "It Factor" development.

Canyon Entertainment Group, under the leadership of Dawn Van Dam, is an Artist Management Company and Independent Record Label. According to Dawn, "We have such phenomenal talent here in Canada and the United States. We needed to find new ways to bring the Hollywood knowledge directly to more aspiring artists. In other countries like South Korea, there are schools that provide basic and advanced training, and then spin off the most talented artists into solo careers or into hit bands or groups. We can do the same in North America, as well." Dawn reached out to her good friend Tina Cole, affectionately known as 'Mama Swag' by industry leaders.

Tina 'Mama Swag' Cole has worked with legendary producers such as Boi 1DA, Jason "Poo Bear" Boyd, The Audibles, The Underdogs, and Scott Storch. Collectively these producers have worked with everyone from Drake, Justin Timberlake, Dr. Dre, Christina Aguilera to DJ Kalid, Beyonce, Sam Smith, Chris Brown, Eminem, Nicki Minaj, Kendrick Lamar, Cardi B, and countless others.

In recognition of her excellence, on April 16, 2020 Santina Colalillo, P.K.A. Tina Cole, was appointed by the Executive Council of Ontario to the Board of Directors of the Ontario Media Development Corporation (OMDC), commonly known as Ontario Creates. Ontario Creates' mandate is to be a catalyst for economic development, investment and collaboration in Ontario's creative industries, both domestically and internationally.

Tina's mission, to see artists rise to the top of the international charts, is driven by passion, her own personal journey and a true sense of community. Tina connected her business associate, Platinum producer DCat Cornelius in Los Angeles.

Dwayne "DCat" Cornelius (Platinum producer, engineer and musician) has been in the music industry since age 15, having worked with many legendary artists from the Jackson's to Earth, Wind & Fire, Snoop Dogg, and George Clinton, just to name a few. Located in the greater Los Angeles, California area, DCat Music Company represents other Platinum producers and musicians, and has been distributing artist projects via the powerhouse Orchard/SONY Entertainment for over 10 years.

DCat has created the International Recording Artist Workshop (iRAW) for independent artists and labels. DCat handles record production, live events, film and TV placement, marketing, and major distribution, and connections to major labels. DCat & Mama Swag have partnered to bring DCat's program to a broader market. Canyon Entertainment works with artists at all levels, from beginner to advanced talent.

Over the last three years, Canyon created a triple-threat all-girl group, ages 12+ called Girl Pow-R. Canyon has marshalled them to a JUNO nomination for their original songs, they performed over 200+ shows, and completed a US tour. Girl Pow-R's JUNO nomination has made history as being part of the first young people to ever be nominated for Album of the Year in the Children's category.

The Canyon Entertainment Group's Star Academy has also launched the Girl Pow-R Training Program to instruct and prepare gifted and talented young artists in the skillsets needed for success in the highly competitive performing arts sector, as well as developing them to join the Girl Pow-R band. Canyon also has programs directed towards training boys for the music industry. Overall, Canyon is focused on the fundamentals, training and guiding artists of all ages, and giving them real-world experience in performing and sharing their craft to prepare them for a major label and/or independent artist deals.

To continue with music performances, in response to the COVID closures this past spring, Canyon launched the Star Pow-R online concert series to support local artists and encourage community members to 'Buy Local'. This 'Buy Local Online Concert Series', with artists applying from around the world, in all genres, and across all ages, is continuing to recruit sponsors. With some shows already completed, Star Pow-R has already obtained sponsorship support from organizations such as FedEx to execute 100+ online concerts in response to COVID and the difficulties for so many small businesses.

Girl Pow-R is the first collaborative artist development project being spearheaded by this powerhouse team of Canyon, DCat and Mama Swag. Working with the JUNO-nominated Girl Pow-R band to forge a path for them to Hollywood and beyond is the first step in the delivery of this artist development program for singers, musicians and bands of all ages. Whether you are an emerging artist, or ready to break out on the world stage, the opportunity is to walk forward with this Triple Threat team of DCat, Cole and Canyon.

For more information about how you can apply and audition for the Girl Pow-R Training Program or the advanced path to Hollywood via iRAW, contact Dawn Van Dam at Canyon Entertainment Group at https://canyonentertainmentgroup.com/contact-us/.

 

SOURCE Canyon Entertainment Group

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