Market Overview

Terminus Introduces Unified Platform Enhancements That Bring Sales And Marketing Teams Closer Together

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New Terminus Engagement Hub capabilities keep sales and marketing coordinated with proactive chat scheduling, an improved Salesforce integration, and upgraded alert functionality

Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that make sales and marketing more coordinated than ever. Recognizing that sales is the front line of any account-based program, Terminus has made it a core focus to acquire and build the solutions customers need to create aligned sales and marketing programs that drive revenue.

This includes the acquisition of Sigstr to capture sales relationship data and insert dynamic, targeted ads in every email sent, the acquisition of Ramble to bring account-based chat functionality to the platform, and the recent acquisition of GrowFlare to power unique, psychographic based account insights and targeting. Today's release of platform enhancements more cohesively connect recently added functionality inside the Terminus platform.

The enhanced platform capabilities include:

  • ChatBot Scheduler - A new enhancement to Terminus Chat allows a chatbot to proactively message and schedule meetings with the appropriate representative through an integration with Gsuite, Outlook, or Calendly. Coupled with existing Chat From Anywhere™ functionality, this means sales-ready visitors can book a meeting 24/7 after a single click.
  • Enhanced Salesforce Integration - Terminus and Salesforce users can experience a breadth of improved data and workflow capabilities with an enhanced integration. Now, Terminus Chat can enrich Salesforce data in real time, create support cases, and create new tasks. Additionally, Terminus Chat routing capabilities can be determined by any Salesforce field for more flexible and intelligent routing.
  • Improved Sales Alerts and Weekly Recaps - Automated emails sent to customer-facing individuals now include more data and an easier-to-read format. Alert and recap emails can now include multiple recipients to allow teams to be informed of account activity for greater collaboration. Additional visibility into target account activity and marketing efforts towards them are now surfaced in these emails as well.

"Account-Based Marketing isn't about marketing, it's about revenue. That means all customer-facing teams are focused on the most important accounts at precisely the right time," said Bryan Wade, Terminus Chief Product Officer. "More than ever, revenue-oriented leaders recognize that they need a seamless, coordinated effort to win. These new features are a big step towards making sales, marketing, and customer success one cohesive team."

All of these features and enhancements come along with Terminus Chat, Email Experience, and Measurement Studio all being fully integrated into a single, unified platform. Through a single login, Terminus users can access every aspect of the Terminus Engagement Hub to create dynamic audience segments, run omni-channel campaigns, and measure revenue performance.

Further information is available on the company blog.

About Terminus

Terminus is the leader of the account-based movement, helping customers revolutionize how they generate revenue since 2014. We help our customers by focusing their sales and marketing resources on the most likely and purchase-ready accounts. Our platform empowers marketing teams to create target account segments, engage them across every channel, provide insight and alerts to your sales team, and measure your entire sales and marketing program. We're powering the revenue generation efforts of over 1,000 marketing teams at companies like Salesforce, GE, Verizon, 3M, and CA Technologies. We're a leader in the The Forrester New Wave™: ABM Platforms, and have been named a G2 ABM leader for 10 consecutive quarters. Visit www.terminus.com to learn more or connect with us on Twitter, Facebook, and LinkedIn.

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