Market Overview

Unique Electric Solutions Welcomes VP Sales & Marketing


Unique Electric Solutions (UES), a leader in electric vehicle propulsion systems, today announced the appointment of industry veteran Michael Backman to the position of Vice President, Sales & Marketing. In this newly created role, Mr. Backman will lead the global go-to-market strategy and expansion efforts of UES.

Mike Backman joins UES from Spectivate where he was a principal consultant assisting high growth companies in various vehicle technology sectors, including autonomous, ADAS, electric vehicle energy management, and fleet management. Previously, Mike was the North American General Manager for Mobileye, a pioneer in technology for autonomous vehicles, driver assistance and collision avoidance systems, where he grew the business from near zero revenue until the company's $15 billion acquisition by Intel. Mike also enjoyed executive leadership roles at Tier-1 automotive supplier DC Safety and global industrial automation giant Rockwell Automation.

"Mike brings the experience and knowledge needed to drive our growth to new heights," said Joe Ambrosio, CEO of Unique Electric Solutions. "We're thrilled to welcome Mike aboard."

Unique Electric Solutions partners with vehicle builders to help them bring highly reliable electric-powered trucks and buses to their customers. Leveraging its uniqueEV™ platform, OEMs and upfitters can rapidly transition market-proven vehicle platforms to modern electric powertrains. In addition, fleets can upgrade their existing vehicles via turn-key uniqueEV™ conversions by working with the expanding UES partner network. Mr. Backman's experience bringing new technology to both OEMs and fleets is a perfect match to accelerate market adoption of the uniqueEV™ system.

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About Unique Electric Solutions (UES)

Unique Electric Solutions, UES, manufactures electric (EV) and fuel cell electric (FCEV) vehicle propulsion systems for commercial fleets, upfitters and select OEMs. These engineered, end-to-end EV propulsion systems are deployed in both new production vehicle platforms as well as mid/high volume conversions of on-road medium and heavy-duty trucks and buses for numerous applications such as package delivery, passenger transportation and terminal trucks. The uniqueEV™ platform, a Class 4-7 all-electric drive system available in both full EV and a range-extended HEV fuel-cell version, is field proven including daily service in UPS (United Parcel Service) fleets in New York City and California.

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