Market Overview

Disney Teams Up With Award-Winning Chef and TV Host Roy Choi to Launch "Mickey & Friends(giving)," Inviting Fans to Celebrate the Holidays With a Twist

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Creating a New Take on the Traditional ‘Pie,' Beloved Pizzerias Across the Country Make Six Mickey & Friends Inspired Pizza Pies Available for One Day Only on Nov. 21

#MickeyFriendsgiving #MickeyFriendsStayTrue

In honor of the popular Friendsgiving holiday, Disney has teamed up with award-winning Chef Roy Choi – known for his popular restaurants Kogi BBQ and Best Friend – and five renowned pizzerias across the U.S. to launch Mickey & Friends(giving), offering a whole new take on the traditional ‘pie.'

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201116005447/en/

http://disney.com/mickeyfriendsstaytrue (Graphic: Business Wire)

http://disney.com/mickeyfriendsstaytrue (Graphic: Business Wire)

Disney and Chef Choi collaborated with his friends at Jon & Vinny's in Los Angeles; Home Slice Pizza in Austin; Roberta's Pizza in Brooklyn; Pizzeria Beddia in Philadelphia; and Pizzeria Bianco in Phoenix to create six specialty pizzas inspired by the Sensational Six friends that will be available for one day only, on Saturday, Nov. 21. From an updated take on a classic pepperoni in honor of the true original Mickey Mouse, to a spicy ingredient as a nod to Donald Duck's feistiness, each pie embodies the characters' distinct personalities and collectively tells a story of friendship.

Starting today, fans can pre-order the specialty pizzas – for local pickup or delivery on Nov. 21 – at disney.com/mickeyfriendsstaytrue. Each pizza will be $36.00, plus tax, and will include a custom pizza box and Mickey & Friends(giving) stickers, for those who pre-ordered. Quantities are limited; first come; first served, while supplies last.

"I am so excited to host this ultimate pizza party mash-up for fans and friends to share this Friendsgiving together," said Chef Roy Choi. "I named one of my restaurants Best Friend because I live for that feeling when you're just hanging out having fun with your friends and nothing else in the world matters. I was able to team up with some of the best pizzerias in the U.S. to make some awesome recipes inspired by Mickey and his Friends, and now, fans too can experience them with each other this holiday."

The Sensational Six-Inspired Pies Include:

  • Jon & Vinny's (Los Angeles: Farfax and Brentwood) - Mickey Mouse

    Inspired by the true original, Mickey Mouse, Jon & Vinny's special pizza-pie features a twist on classic pepperoni ‘za. This pie features smokies sausages smothered with three cheeses (fresh mozzarella, aged mozzarella, and caciocavallo) and topped with onions. A new spin on a timeless classic.
  • Home Slice Pizza (Austin) - Minnie Mouse

    Inspired by Minnie Mouse's fashionable, bold, and fun spirit, Home Slice's specialty pizza features a deck oven pie topped with a bright red sauce and rich and creamy mozzarella white polka dots. At the center of the pie is a parmesan crisp in the shape of Minnie's signature bow.
  • Roberta's Pizza (Bushwick) - Donald Duck

    Inspired by the legendary Donald Duck, Roberta's pizza speaks to Donald Duck's feisty and fiery spirit. It features Roberta's house-made spicy nduja sausage and bitter castelfranco radicchio topped with smooth Taleggio cheese and lemon zest.
  • Roberta's Pizza (Williamsburg) – Daisy Duck

    Inspired by Daisy Duck's sassy yet classy attitude, Roberta's white pie features Roberta's special salsa verde and thinly sliced potatoes. It is sure to bring some of Daisy's elegance and spiciness to your Friendsgiving table.
  • Pizzeria Beddia (Philadelphia) - Goofy

    Inspired by Goofy's quirky, funny, and slightly clumsy personality, Pizzeria Beddias's crafted pizza pie includes your favorite sandwich toppings on a pizza, and what could be goofier than that! This pizza features a light tomato cream base, mozzarella, finished with mortadella and topped with a crunchy salad. It's playful, and so yummy!
  • Pizzeria Bianco (Phoenix) - Pluto

    Inspired by the loveable Pluto and his insatiable appetite, Pizzeria Bianco's specialty pizza is a fun play on meat-lovers pie. It features a generous helping of fennel sausage, pepperoni and cheese. It's sure to be delicious!

New Products and Promotions Celebrating Friendship and Food

To keep the Friendsgiving celebrations going at home, exciting collaborations with Williams Sonoma and Instant Pot are now available. Additional collections now shoppable include American Eagle Outfitters, BaubleBar, Target, Eggie, and BoxLunch, featuring apparel, accessories, and more. These, along with retailers globally, offer something for fans of all ages, with more to come next year.

In addition, Disney Emoji Blitz will be celebrating Mickey & Friends(giving) throughout the month of November with in-game token events and sweepstakes sponsored by Jam City. The sweepstakes will kick off November 19, giving away five products from BoxLunch's Mickey & Friends collection. For official sweepstakes rules and regulations please visit http://bit.ly/DEBFacebook.

Fans can also follow along with @shopDisney for updates and visit shopDisney.com for a variety of Mickey and Friends products this holiday season.

For assets on Mickey & Friends(giving) and product information, click here.

Mickey & Friends(giving) is a continuation of Mickey & Friends: Stay True, the global campaign launched earlier this year inspired by the Sensational Six – Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto.

Disney's Mickey & Friends: Stay True campaign will continue throughout the end of this year and into 2021. For more information, follow @MickeyTrueOriginal and #MickeyFriendsgiving #MickeyFriendsStayTrue and on Instagram.

About Disney Consumer Products, Games and Publishing

Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company's brands and franchises—including Disney, Pixar, Marvel, Star Wars, National Geographic, and more—into the daily lives of families and fans around the world through products and experiences across more than 100 retail categories from toys and t-shirts to apps, books, video games, and more. A division of the Disney Parks, Experiences and Products segment, CPGP's global operations include: the world's largest licensing business, one of the biggest children's publishing brands, a leading licensor of interactive games across platforms, Disney store locations globally, and the shopDisney e-commerce platform.

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