Market Overview

Premiumisation - The Game Changer for the Indian Online Make-up Industry -


The "Premiumisation: The Game Changer for the India Online Makeup Industry" report has been added to's offering.

The Indian online cosmetics market is estimated at ~3000 crore with super verticals leading the segment along with a higher basket size driven through subscription models

Currently positioned at 26%, makeup in itself constitutes the highest revenue contributor amongst all BPC categories on online channels. A number of international brands and premium customers, led by aggregator platforms has steered this growth story. The sector is expected to see strong disruption and high inclination towards, organic, DIY products and higher degree of personalization.

Key Topics Covered:

1. Makeup market overview

1.1. Market size

1.2. Basis channel

1.3. Basis degree of premiumization

1.4. Basis type of brands (domestic/ international)

1.5. Demand & Supply Drivers

2. Channel Overview

2.1. Online channel overview

2.2. Top selling platforms

2.3. Key brands

2.4. Share of private label

2.5. Best selling SKUs

2.7. AoV

2.8. Basket size

2.9. Challenges and limitations

3. Marketing Strategies & Subscription Models

3.1. Role of Influencer marketing & event marketing in growth

3.2. Case Studies of top aggregators -Nykaa, Purplle

3.3. Success of subscription models across brands

4. Global Best Practices

4.1. Fabfitfun

4.2. Ipsy

4.3. Beauty Bay

5. Key Takeaways

For more information about this report visit

About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at