Market Overview

VinGroup Launches Vsmart Bee Lite To Popularize Smartphone For Vietnamese Users

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HANOI, VIETNAM, Nov 16, 2020 - (Media OutReach) - On 16 November 2020, VinSmart Research and Production Joint Stock Company (Vingroup) launched the smartphone equipped with 4G - Vsmart Bee Lite, which is a co-operation product between VinSmart and Qualcomm to popularise smartphones in Viet Nam.

Vsmart Bee Lite is the result of the co-ordination of core competencies in technology and production lines of VinSmart with Qualcomm. Products are subsidised by parties and distributed via Viettel Telecom at an unprecedented low price at only VND600,000 per product. This is also the high-speed 4G smartphone with the best price on the market and the optimal choice for first-time consumers to access smartphones as well as digital gadgets.

Vsmart Bee Lite has 2 colours: grey and black, equipped with a 5.45" screen; 2MP front camera, 5MP rear camera; 2550mAh battery; 1GB RAM; 16GB memory and supports external memory card. Although the price is only VND600,000, Vsmart Bee Lite has Qualcomm Snapdragon 215 and Android Go OS, ensuring smooth and speed application processing.

In addition, Vsmart Bee Lite still applies an outstanding warranty policy, up to 18 months and 1 for 1 in 101 days, priority for customers using 2G/3G smartphones.

"Technology popularisation has always been our priority. We believe every Vietnamese people to have a 'made in Viet Nam' smartphone at a reasonable price. Therefore, Vingroup is ready to open the door for co-operation, shake hands with businesses with common aspirations. Vsmart Bee Lite is the result of all efforts and dedication of VinSmart and partners to contribute to improving the quality of Vietnamese people's life," Le Thi Thu Thuy - Vice President and CEO of VinSmart said.

ST Liew, President of Qualcomm Southeast Asia also emphasised: "Through our technology licensing for companies around the world, Qualcomm helps companies make breakthroughs in wireless connection technology. As a result, all different economic classes in society will have opportunities to experience mobile technology features. Vsmart Bee Lite is a big step forward in our relentless commitment in Viet Nam. We are very excited to join VinSmart to bring this device to consumers."

According to Adsota, the proportion of smartphone users in Viet Nam in 2020 will reach 44.9 per cent. VSmart Bee Lite expects to accelerate the popularisation of smartphones, as a basis for turning off the old 2G technology in the near future. Vsmart Bee Lite was distributed nationwide from October 15.

The fact that VinSmart joined hands with businesses to develop the national smartphone model - Vsmart Bee Lite shows the efforts in realizing the aspirations for technology popularisation. In particular, popularising smartphones is the first step towards 4G and 5G coverage as well as creating the foundation for the national digital transformation programme.

VinSmart Research and Production Company: Established in June 2018, with the mission of becoming a global technology company, creating quality electronic products and smart technology, applying AI technology and connect with devices on IoT platform. In November 2019, VinSmart inaugurated the electronics manufacturing factory complex at Hoa Lac Hi-Tech Park (Thach That, Ha Noi) with an area of 14.8 hectares and an estimated capacity of more than 26 million units/year in phase 1. By November, VinSmart had launched a total of 16 products priced from VND1 million to VND10 million, meeting the needs of all different customer segments.

Qualcomm is the world's leading innovator of wireless technology, driving the growth, development and expansion of 5G networks. Qualcomm's technology platforms have opened up the mobile ecosystems that can be found in every smartphone with 3G, 4G and 5G connectivity. Qualcomm brings the benefits of mobile technology to new industries, including the automotive industry, IoT, computing; and leads the way to a world that allows people to communicate and interact seamlessly.

[SPECIFICATIONS]
Screen: 5.45" FWVGA+
CPU: Qualcomm Snapdragon 215
RAM: 1GB
ROM: 16GB
Front camera: 2MP
Rear Camera: 5MP
Battery: 2550mAh
Price: 600.000 VND

Source: Vingroup

Copyright 2020 ACN Newswire . All rights reserved.

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