Market Overview

ironSource Aura Announces Partnership with Orange France


Aura's engagement platform is leveraged on Orange France devices to enrich the content experience for device owners and build long lasting relationships with their users.

TEL AVIV, Israel (PRWEB) October 15, 2020

ironSource Aura, the leading engagement platform for mobile carriers and OEMs, announced today a partnership with Orange France, who will be utilizing the ironSource Aura solution on its Android B2C handsets across France. Through the integration, Aura provides Orange France with the capability to optimize the device experience and provide valuable content, apps and services to its users from the moment of device setup, and throughout the lifecycle of the device. The platform is designed to elevate engagement between Orange and its users through the smart offering of select apps and services, delivered in a dynamic and seamless way.

"After a long-standing and successful partnership with Orange in Spain and Poland, we're excited to now partner with Orange in France, as the country's largest mobile network. Our goal is to help them increase customer satisfaction by offering their customers relevant content and services in a natural and seamless way," said Arnon Harish, President and Co-Founder of ironSource. "The ability to unlock numerous touchpoints throughout the lifecycle of a device which are suited to each user's needs, offers an ideal platform for Orange to build brand loyalty and drive customer value through sharing relevant content."

The majority of users download apps on the day they turn on their device for the very first time. During this high engagement touchpoint, Aura offers Orange customers a dynamic and native setup experience, enabling them to set up their new devices with content that fits their needs and interests. This engagement then continues throughout the lifecycle of the device, where powered by Aura's AI and machine learning capabilities, Orange can deliver relevant and valuable content and services to help drive user engagement and increase satisfaction.

About ironSource Aura

Aura is a platform which provides mobile network carriers with a smart, native and seamless way to deliver optimized device experiences for increased customer engagement. Sitting as a layer on top of the mobile OS, Aura empowers carriers to enhance the lifetime value of their customers and build a relationship with them past the point of purchase, by creating engagement touchpoints at crucial points throughout the lifetime of the device. By delivering valuable content and recommendations at times users will welcome them, Aura increases brand loyalty, reduces churn, and gives the carrier an ideal stage to promote its content and services. Aura's technology is embedded on over 130M devices and is activated or shipped on more than 700K new devices daily, worldwide. Aura is a part of ironSource, founded in 2010, with a local presence in Tel Aviv, London, Berlin, New York, San Francisco, Beijing, Shenzhen, Bangalore, Seoul and Tokyo. Read more at

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