Market Overview

Pictsweet Farms Issues "100% Grown on American Soil" Commitment

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NEW YORK, Oct. 27, 2020 /PRNewswire-PRWeb/ -- Pictsweet Farms has introduced a claim that no other national brand of frozen vegetables can make: all of its vegetables are "100% Grown on American Soil." Recently, Wesley Eubanks, President and CEO of The Pictsweet Company, teamed with YourUpdateTV on a national satellite media tour to discuss the importance of knowing where food comes from and the Pictsweet Farms "100% Grown on American Soil" commitment.

A video accompanying this announcement is available at: https://youtu.be/LMNQ07kiT64

The company, which has always sourced the large majority of its products domestically, issued the formal commitment in response to consumer feedback.

In a recent survey from the American Frozen Food Institute (AFFI), 87% of consumers prefer their vegetables to be grown at home. However, determining where vegetables come from can be confusing, with packaging that isn't clearly marked. Pictsweet Farms is looking to elminiate the guesswork for consumers, so they can be confident that the Pictsweet Farms frozen vegetables they buy were grown, packaged and distributed in the U.S.

Pictsweet Farms partners with family farmers in 32 states across the U.S., growing vegetables under the rigorous quality guidelines and specifications outlined by the Pictsweet Farms Agriculture Department. According to Eubanks, "American farmers are highly skilled and grow vegetables on some of the most diverse farmland in the world, producing food that is safe and nutritious."

Consumers can look for the "100% Grown on American Soil" seal on the front of every Pictsweet Farms frozen vegetable package in their local grocery store's frozen food aisle, including the brand's Signature Vegetables, Vegetables for Roasting, Vegetables for Grilling, Steam'ables and Southern Classics.

From asparagus to zucchini, when consumers buy Pictsweet Farms frozen vegetables, they can be confident they know where their vegetables come from.

For more information, visit pictsweetfarms.com

About Wesley Eubanks:
Wesley Eubanks is president and CEO of The Pictsweet Company. He has been with the company for 27 years and has previously served as senior vice president, sales and marketing and vice president of operations. Eubanks is active in the frozen food supply chain and currently serves as a board member of FMI – The Food Industry Association and the American Frozen Food Institute (AFFI).

About YourUpdateTV:
YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.

 

SOURCE Pictsweet Farms

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