Market Overview

Direct-to-Consumer (DTC) Creative Strategy: Response is All That Matters Webinar to Be Hosted by Script to Screen Co-Founders


LOS ANGELES, Oct. 14, 2020 /PRNewswire-PRWeb/ -- In the latest in a series of "Thought Leader Thursday" webinars hosted by integrated Direct Response agency and infomercial production company Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with one of the top 25 most influential people in DRTV, Barbara Kerry, Co-Founder and CEO of Script to Screen, to discuss Direct-to-Consumer (DTC) Creative Strategy: Response is All That Matters.

The webinar, October 22 at 1pm ET/10am PT, will focus on the difference between brand advertisement and Direct Response. And why the best way to deploying today's technological advances to track sales and offer accountability to your marketing mix is through Direct Response advertisements.
To register for this complimentary event

The webinar will answer the following questions:

  • What elements do I need in a Direct-to-Consumer advertisement?
  • What has COVID-19 taught us for the future of Direct-to-Consumer creative strategy?
  • Why would you integrate a Direct Response campaign in your marketing mix?

Kerry said: "This webinar will give the participants the reasons for choosing and creating excellent Direct Response advertising over traditional brand ads. Trusting your product or service with a well-run DTC program is the best choice you can make as more consumers move to buying digitally."
Kerry serves as Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, President.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated DRTV Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Bare Escentuals, Beachbody, Blink, Bose, Comcast, Conair, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L'Oréal, Nescafé, Nugenix, Nutrisystem, Omaha Steaks, Pfizer, philosophy, SharkNinja, Tria Beauty, Wahl, are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns. For more information about Script to Screen, visit


SOURCE Script to Screen

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