Market Overview

Global Handwashing Day: Washing Hands Can Help Prevent Spread of Coronavirus in a High-Touch World


MENOMONEE FALLS, Wis., Oct. 14, 2020 /PRNewswire/ -- Each year on October 15, Global Handwashing Day advocates for how a simple and inexpensive action – handwashing with soap and water – can stop the spread of colds, flus and other infectious diseases. This year, due to the coronavirus, the international day has taken on new-found prominence.

Health experts like the World Health Organization (WHO) and Centers for Disease Control and Prevention (CDC) have long shared the health benefits of handwashing with soap and water to guard against disease-causing organisms. During this pandemic, proper hand hygiene – along with other measures like social distancing and mask wearing – can't be emphasized enough in a high-touch world.

While everyone at every age is susceptible to COVID-19, the elderly and those with preexisting conditions are especially vulnerable. Worldwide, diarrhea and pneumonia are the leading causes of death for children under the age of five, according to the Global Handwashing Partnership. 

"No matter your age, health situation or where you live, diligently washing your hands with soap and water is among the best sickness-countering measures you can take to protect yourself and those around you," said Jon Dommisse, director of strategy and corporate development for Bradley Corp. "Vigorous and thorough handwashing needs to be a priority now and in the future."

This year's theme of Global Handwashing Day, Hand Hygiene for All, calls for universal hand hygiene to beat the virus today and ensure better health outcomes beyond the pandemic. "This day is an opportunity to design, test and replicate creative ways to encourage people to wash their hands with soap at critical times," the Global Handwashing Partnership noted. "After all, this simple behavior can save lives. For children, handwashing can cut diarrhea by almost one-half and acute respiratory infections by nearly one-quarter."

Coronavirus prompts more handwashing in U.S.

On a positive note, research shows the majority of Americans are following the CDC's guidelines to wash with soap for 20 seconds. According to the Healthy Handwashing Survey™ conducted by Bradley Corporation in the midst of the pandemic, 90% of Americans said they are washing their hands more frequently or more thoroughly or longer and 78% are washing their hands six or more times a day. That's compared to just 37% who washed up that often prior to the outbreak.

In addition, 77% are washing their hands for at least 20 seconds or longer. Prior to the outbreak, 57% estimated they washed for just five to 15 seconds.

In a similar study of high school students, 94% believe it is important to wash their hands to protect themselves from coronavirus and 76% correctly believe washing their hands with soap and water is more effective at removing germs than hand sanitizer. Further, 55% are now washing their hands six or more times a day compared to just 25% who were washing that frequently prior to the outbreak.

"Our research also found that the majority of Americans plan to continue their elevated handwashing habits," Dommisse said. "88% of adults and 73% of high school students believe they are very likely to maintain their increased handwashing regimen after the pandemic.

"Global Handwashing Day is a great reminder for businesses, schools and other establishments to ensure they are providing clean and well-maintained facilities that promote thorough handwashing. Touchless fixtures are one element that can help minimize cross contamination in restrooms. In fact, 91% of Americans believe it's important that restrooms have touchless fixtures."

Bradley Corp. is a leading manufacturer of commercial handwashing fixtures, washroom accessories, restroom partitions, emergency fixtures and solid plastic lockers.

For more information, visit and

For almost 100 years, Bradley has created the most complete and advanced commercial washrooms and comprehensive solutions that make industrial environments safe. Bradley is the industry's leading source for multi-function hand washing and drying fixtures, accessories, partitions, solid plastic lockers, as well as emergency safety fixtures and electric tankless heaters for industrial applications. Headquartered in Menomonee Falls, Wis., USA, Bradley serves commercial, institutional and industrial building markets worldwide. For more information visit


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SOURCE Bradley Corporation

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