Market Overview

Bandai America Partners with Sanrio® To Debut a New Hello Kitty® Tamagotchi

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Everyone's Favorite Virtual Toy Continues to Evolve with Beloved Characters

Hello Kitty Tamagotchi Shell Styles (CNW Group/Bandai America)

EL SEGUNDO, Calif., Oct. 1, 2020 /PRNewswire/ - Tamagotchi®, a household name and one of the largest toy brands of all time launches a Hello Kitty Tamagotchi device with two different shell styles: Hello Kitty and Favorite Things. The Tamagotchi brand is no stranger to collaborations and this Fall they've teamed up with Sanrio® to bring fans a new play experience with global icon, Hello Kitty®.

The new Hello Kitty Tamagotchi is available now for pre-sale purchase and will be at Hobby Shops, GameStop and Amazon starting December 1, 2020. All other retailers, like Target and Walmart, will feature the new collection starting January 2021.

"Tamagotchi has been an incredible brand for Bandai America for over two decades and we've had many collaborations within that time period." said Tara Badie, Bandai America Marketing Senior Director. "Like Tamagotchi, Hello Kitty is a universally loved brand and we can't wait to see the fans reactions!"

"For generations, Hello Kitty has connected with people through friendship," said Susan Tran, Director of Brand Marketing at Sanrio, Inc. "We're so excited to partner with Bandai America on the portable Tamagotchi that will offer fans a fun and interactive way to connect with their friend Hello Kitty throughout the day."

The Hello Kitty Tamagotchi is perfect for on-the-go entertainment. It fits easily into pockets or bags and it even includes a wearable keychain allowing kids to tend to their Hello Kitty Tamagotchi wherever they go!

Hello Kitty Tamagotchi Features (CNW Group/Bandai America)

For more information, please visit: https://www.bandai.com/

About Bandai America Incorporated

Bandai builds on dreams, adds to the fun, and strives to inspire kids of all ages around the world, every day! A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today. The Bandai America brand family includes PAC-MAN®, Dragon Ball®, Pretty PixelsTM, DIGIMON® and Tamagotchi®, among other boys, girls, preschool, and hobby product lines. Bandai America Incorporated is a subsidiary of BANDAI NAMCO Holdings USA Inc., an entity that resulted from the integration of Bandai Co. Ltd. and Namco Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Video Games and Online Entertainment and Film and Music. The company is headquartered in El Segundo, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com. All trademarks are the property of their respective owners.

Tamagotchi: ©BANDAI,WiZ
All other trademarks are the property of their respective owners.
Bandai logo: ® and © 2020 Bandai.

About Sanrio®

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the "Small Gift, Big Smile®" philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.

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SOURCE Bandai America

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