Market Overview

B&H Announces OPTIC WEST: Outdoor, Photo/Video, Travel, Imaging Conference Online

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OPTIC Photography conference returns, with an impressive lineup of lectures, the OPTIC Challenge, a virtual trade show, and much more—entirely online

B&H Photo Video and Pro-Audio & Lindblad Expeditions partner for a special virtual edition of the Outdoor Photography Travel Imaging Conference, OPTIC All Stars occurring on November 22 and 23, 2020 beginning at 10AM EDT.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201028005289/en/

B&H OPTIC West - Photography Conference (Photo: Business Wire)

B&H OPTIC West - Photography Conference (Photo: Business Wire)

OPTIC All Stars brings the best OPTIC keynote speakers from over 6 years of groundbreaking presentations and slide shows, all brought to you virtually over the course of two days. Headlined by photography legends Art Wolfe and Frans Lanting who will offer keynotes on successive days, the program will also feature Sam Abell, Cristina Mittermeier, Eli Reed, Brooks Jensen, Bob Krist, Rachel Jones Ross, Ruddy Roye, Andy Katz and Vincent Versace, along with Lindblad Expedition's Krista Rossow, Alison Wright, and Ralph Lee Hopkins, head of Lindblad's Expedition Photography program. That is just the tip of the iceberg, as more speakers are being added weekly. The programs surrounding OPTIC All Stars are the perfect way for you to expand your photographic horizons!

In addition to our distinguished speaker lineup, virtual attendees will be able to submit photographs to the OPTIC Challenge—a free to enter photo contest with all-star judges, the latest cameras and accessories offered as prizes, and an announcement of winners live at the conference. What makes a winning photograph? Join Frans Lanting on November 11th and 18th for a zoom critique of your best wildlife and landscape photographs, in two sessions leading up to OPTIC All Stars.

OPTIC West

https://www.bhphotovideo.com/c/promotion/15927/optic-west.html

OPTIC WEST All Stars will also feature scheduled sessions in a trade show format where you can engage with the top brands, see the latest products and enjoy mini-presentations. Each session will feature a "pop quiz" with prizes such as equipment and B&H Gift Cards to keep things exciting (and reward those who are paying attention).

As you'd expect from B&H Photo—just in time for the holidays—conference attendees will enjoy special discounts on the latest equipment with the season's lowest prices. You'll find these deals online and in the exclusive OPTIC All Stars show book featuring the speakers' work and compelling educational content to sharpen your images.

OPTIC has always cultivated a great sense of community, and we are inviting all OPTIC attendees to test their photo knowledge at the All Star Photo Trivia Party on Monday night November 23rd. Trivia questions encompass both historical and technical themes—from "What year was the first photograph made?" to "What camera does B&H sell that has the largest sensor?" Win big with valuable prizes from the sponsors, B&H Gift Cards and just a ton of fun! (BTW, if you guessed 1839 and the Fujifilm GFX100, you're on the road to winning)

OPTIC All Stars' has so much to offer the photo community—you'll be ready to head out and make award-winning photographs as soon as the "all clear" sounds.

OPTIC Sign UP Here: https://www.bhphotovideo.com/c/promotion/15927/optic-west.html

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 45 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

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