Market Overview

India Online Makeup Industry Report 2020: Premiumisation - The Game Changer for the Market -


The "Premiumisation: the Game Changer for the Online Makeup Industry" report has been added to's offering.

The Indian online cosmetics market is estimated at ~3000 crore with super verticals leading the segment along with a higher basket size driven through subscription models

Currently positioned at 26%, makeup in itself constitutes the highest revenue contributor amongst all BPC categories on online channels. A number of international brands and premium customers, led by aggregator platforms has steered this growth story. The sector is expected to see strong disruption and high inclination towards organic, DIY products and higher degree of personalization.

Table of Contents

1. Makeup market overview

1.1. Market size

1.2. Basis channel

1.3. Basis degree of premiumisation

1.4. Basis type of brands (domestic/ international)

1.5. Demand & Supply Drivers

2. Channel Overview

2.1. Online channel overview

2.2. Top selling platforms

2.3. Key brands

2.4. Share of private label

2.5. Best selling SKUs

2.7. AoV

2.8. Basket size

2.9. Challenges and limitations

3. Marketing Strategies & Subscription Models

3.1. Role of Influencer marketing & event marketing in growth

3.2. Case Studies of top aggregators - Nykaa, Purplle

3.3. Success of subscription models across brands

4. Global Best Practices

4.1. Fabfitfun

4.2. Ipsy

4.3. Beauty Bay

5. Key Takeaways

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