Market Overview

Corporate Training Market in the US - Actionable Research on COVID-19 | Emergence of Cost-effective E-learning Training Modules to Boost Market Growth | Technavio


The global corporate training market size in the US is poised to grow by USD 19.51 billion during 2020-2024, progressing at a CAGR of over 10% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Corporate Training Market in US 2020-2024 (Graphic: Business Wire)

Technavio has announced its latest market research report titled Corporate Training Market in US 2020-2024 (Graphic: Business Wire)

Traditional corporate training that is associated with a brick and mortar setup is one of the key expenses of various organizations. With the growing need for upgrading employee skills, organizations are exploring cost-effective ways of training their employees. This has increased the preference for e-learning as it helps organizations save employees' time and it is also convenient to maintain, update, and store information more effectively. To capitalize on this opportunity, vendors in the market are introducing a wide range of cost-effective e-learning training modules. All these factors are fostering the growth of the corporate training market in the US.

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Report Highlights:

  • The major growth came from the technical courses segment in 2019. This is due to the increased adoption of blended learning approaches by organizations.
  • The global corporate training market in the US is fragmented. Adobe Inc., Cisco Systems Inc., City & Guilds Group, D2L Corp., Franklin Covey Co., GP Strategies Corp., John Wiley & Sons Inc., NIIT Ltd., Skillsoft Ltd., and Wilson Learning Worldwide Inc. are some of the major market participants. To help clients improve their market position, this corporate training market in the US forecast report provides a detailed analysis of the market leaders.
  • As the business impact of COVID-19 spreads, the corporate training market in the US 2020-2024 is expected to have positive growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and continue to update our report forecasts.

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Growing emphasis on flexible learning platforms will be a Key Market Trend

The high penetration of mobile devices such as smartphones and tablets has led to a shift in the learning methods. Also, the growing diversity of operations at the workplace has compelled vendors to focus on mobility, flexibility, and cross-device compatibility in terms of content delivery. Besides, the rising popularity of digitization and the high adoption of Big Data has increased the need for analyzing various information such as preferences, behavior, and performance of learners. This has increased the penetration of analytics in corporate training programs, which is helping organizations to enhance the overall training experience by facilitating the prediction of employees' performance. All these factors are positively influencing the growth of the corporate training market in the US.

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Corporate Training Market in the US 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist corporate training market in the US growth during the next five years
  • Estimation of the corporate training market in the US size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the corporate training market in the US
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of corporate training market vendors in the US

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019-2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product placement
  • Technical courses - Market size and forecast 2019-2024
  • Non-technical courses - Market size and forecast 2019-2024
  • Market opportunity by Product

Market Segmentation by End-user

  • Market segments
  • Comparison by End user placement
  • Manufacturing - Market size and forecast 2019-2024
  • Healthcare - Market size and forecast 2019-2024
  • BFSI - Market size and forecast 2019-2024
  • IT - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by End user

Market Segmentation by Other 1

  • Market segments
  • Comparison by Other1 placement
  • Blended learning - Market size and forecast 2019-2024
  • Offline learning - Market size and forecast 2019-2024
  • Online learning - Market size and forecast 2019-2024
  • Market opportunity by Other1

Customer landscape

  • Overview

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Adobe Inc.
  • Cisco Systems Inc.
  • City & Guilds Group
  • D2L Corp.
  • Franklin Covey Co.
  • GP Strategies Corp.
  • John Wiley & Sons Inc.
  • NIIT Ltd.
  • Skillsoft Ltd.
  • Wilson Learning Worldwide Inc.


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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