Zachert Private Equity Acquires Brands Within Reach From Newage, Inc.

MAMARONECK, N.Y., Sept. 29, 2020 (GLOBE NEWSWIRE) -- Zachert Private Equity GmbH , the Brandenburg Germany based private equity company, has acquired Brands Within Reach (BWR) including its owned retail brands and various licensing and distribution rights from NewAge, Inc. NBEV, the Denver Colorado based omni-channel sales and distribution company, in a deal valued at US15 million dollars.

The divested operations include BWR's owned brands which are Xing, búcha, Aspen Pure and CoCo Libre and other assets and licensed brands such as Nestea, Volvic, evian, Illy, Kusmi Tea, Saint Geron, Grand Mere, Lucien and Found; and the machinery, equipment and other assets necessary for the distribution of these brands.

Olaf Zachert, Managing Director of Zachert Private Equity, commented, "We see a great potential in the portfolio of BWR. Our company focuses on the further development of undervalued companies. We know that with the necessary attention of restructuring, expansion, and further development, we will see significant growth for all of the BWR brands. We look forward to a successful collaboration with Olivier Sonnois and thank him for his great performance as CEO. The BWR acquisition will be followed by further acquisitions in the United States in the non-alcoholic beverage sector, where we know to expect continued growth, especially in healthy low-sugar products. Our participations are managed by CEOs with experience in the industry and rounded out by an advisory board with members who are well known in the industry.

Olivier Sonnois, CEO and founder of Brands Within Reach, added "We look forward to collaborate with Olaf's network, continue to focus on productivity gains and expand rapidly the scope and reach of the organization and the brands in a focused and strategic manner with added investment."

Hermann Gottwald, Advisor to Zachert PE and former GM for PepsiCo and Coca-Cola in Germany, commented, "Zachert PE is committed to a long-term investment into the fascinating and growing beverage category. Together with its employees it will leverage on the huge potential of this investment."

Details of the transaction can be found on Form 8-K filed with the Securities and Exchange Commission by NewAge Inc.

ABOUT ZACHERT PRIVATE EQUITY WWW.ZACHERT-PE.COM:

Zachert Private Equity takes over incorporated companies deemed non strategic or with short term challenges from corporate groups or owners, who do not want to invest or get involved in remodeling efforts of their own. We apply a cross-sectoral and cross-border approach, even for complex international takeovers and initial situations. We focus on a swift and professional approach to unlock value and performance.

The objective of each transaction is to expand the company and maintain the teams involved. Our focus rests on a successful remodeling and adjustment of the business model where needed. At the same time, we do not rule out strategic acquisitions as part of a buy & build strategy. As a specialized investment company, we can implement updated processes quickly and efficiently. This is the cornerstone for a successful and trusting remodeling, and keep the process constructive and positive for all involved. 

ABOUT NEWAGE, INC.  WWW.NEWAGE.COM/EN-US:

NewAge is a Colorado-based organic and healthy products company dedicated to inspiring and educating consumers to "Live Healthy." The Company is an omni-channel distributed company with access to traditional retail, e-commerce, direct-to-consumer, and medical channels across 60 countries worldwide.  NewAge markets a portfolio of better-for-you products including the brands Tahitian Noni, TeMana, ‘Nhanced and others.  The Company operates the websites www.newage.comwww.noninewage.com, and a number of other individual brand websites.

PRESS INQUIRIES CONTACT:
JONATHAN MARDER + COMPANY
Jonathan Marder jon.marder@gsmltd.net +917.685.8596
Ron Boling ron.boling@gsmltd.net +347.984.9698

Posted In: M&ANewsPress Releases

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.