Market Overview

Worldwide Air Freshener Industry Forecasts (2020 to 2025) - Featuring CAR-FRESHNER, Energizer Holdings & Newell Brands Among Others -


The "Air Freshener Market - Forecasts from 2020 to 2025" report has been added to's offering.

The air freshener market was valued at US$42.785 billion in 2019.

Air freshener is a product that has the ability to emit fragrances for removing bad odor from a room, space, bathrooms, cars, and others. These fresheners contain fragrances, essential oils, aerosol propellants, and glycol among others that have the capability to neutralize unpleasant order. These fresheners when sprayed or evaporated further masks the unpleasant smell in the air. The wide applications of air fresheners in residential buildings, offices, hotels, restrooms, and gyms among others is one of the major factors driving the air freshener market growth during the next five years. Additionally, the burgeoning adoption of air fresheners in public transportation such as airplanes, cars, buses, taxis among others is also providing an impetus for the market to grow in the near future.

The inclination of consumers towards the use of air fresheners due to the rising concerns regarding the air quality has also amplified the adoption, especially across the developed economies around the globe due to higher purchasing power and high standards of living. Furthermore, rapid urbanization in the developing economies such as India, China, and Indonesia has led to an upsurge in the construction activities across the residential sector is also anticipated to positively impact the demand for air fresheners, thereby driving the market growth throughout the forecast period. Also, the government initiatives regarding the uplifting of the commercial infrastructure have led to a booming construction of malls, offices, airports and other commercial spaces is also projected to boost the demand for air fresheners in the coming years and thus propel the opportunities for the market to grow in the near future.

Furthermore, the rising participation by the key players of the market in the form of collaborations, partnerships, agreements, facility expansions, and R&D for the development and launch of new products further shows the potential for the market to grow in the next five years. For instance, in September 2016, Ripple Fragrance announced the launch of a new product range of car fresheners and toilet fresheners under new brand names of Lia and Stop-O. In addition, the initiatives by various companies for spreading awareness regarding social issues with an aim to attract more customers and capture a greater market share also drive the market growth.

For instance, in December 2018, Ripple Fragrance partnered with Dentsu Webchutney for the launch of endangered air fresheners that were aimed to spread awareness about the extinction of endangered animals. Moreover, the rising penetration of new players in the market is also considered to be a key factor supplementing the growth during the next five years. For instance, in September 2018, Xiaomi announced the launch of a new product with fragrances extracted from plants for its application in cars. Also, in November 2019, Lynx a brand name under Unilever unveiled its debut range of car air fresheners.

The air freshener market has been segmented on the basis of type, end-use, distribution channel, and geography. On the basis of type, the market has been segmented on the basis of electric, spray, gel, and others. On the basis of end-use, the segmentation of the market has been classified into residential, commercial, and automotive. By distribution channel, the classification of the market has classified online and offline. Geographically, the air freshener market has been segmented into North America, South America, Europe, Middle East and Africa, and Asia Pacific among others.

Key Topics Covered:

1. Introduction

2. Research Methodology

3. Executive Summary

3.1. Research Highlights

4. Market Dynamics

4.1. Market Drivers

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.4. Industry Value Chain Analysis

5. Air Freshener Market Analysis, By Type

5.1. Introduction

5.2. Electric

5.3. Spray

5.4. Gel

5.5. Others

6. Air Freshener Market Analysis, By End-Use

6.1. Introduction

6.2. Residential

6.3. Commercial

6.4. Automotive

7. Air Freshener Market Analysis, By Distribution Channel

7.1. Introduction

7.2. Online

7.3. Offline

8. Air Freshener Market Analysis, By Geography

8.1. Introduction

8.2. North America

8.3. South America

8.4. Europe

8.5. Middle East and Africa

8.6. Asia Pacific

9. Competitive Environment and Analysis

9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix

10. Company Profiles

10.1. CAR-FRESHNER Corporation

10.2. Energizer Holdings, Inc.

10.3. Church & Dwight Co., Inc.

10.4. P&G

10.5. Henkel AG & Co. KGaA

10.6. Reckitt Benckiser Group plc

10.7. S. C. Johnson & Son, Inc.

10.8. Godrej Consumer Products Limited

10.9. Newell Brands

10.10. Kobayashi Pharmaceutical Co., Ltd.

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