Market Overview

Keebler® Cookies Partners with Chef and Actor David Burtka to Spark Magical Moments in Celebration of National S'mores Day


CHICAGO, Aug. 10, 2020 /PRNewswire/ -- This summer, families are spending more time at home and looking for creative ways to entertain and connect with their families. To inspire summertime family fun, Keebler® has collaborated with chef and actor David Burtka to create recipe twists on the iconic seasonal treat: the s'more. A hallmark of the season, Keebler is inviting families to get creative and share their at-home interactive s'mores-making experiences to celebrate National S'mores Day today, Monday, August 10.

Using the beloved cookie brand's classic Fudge Stripe Cookies, Keebler and David Burtka have re-created – and expanded – summertime s'mores with two custom National S'mores Day magical Keebler creations.

David Burtka and Keebler Fudge Stripe S'mores Recipes:

  • The S'mores Cookie Bar: Burtka's take on the summer fireside staple takes this family-friendly makeover to the kitchen with an easy and delicious cookie bar that screams s'mores traditional flavors but with a fun-to-eat twist. The bar form combines Keebler Fudge Stripe cookies – the iconic shortbread drizzled and dipped in real Keebler fudge – and adds toasted mini marshmallows and luscious dark chocolate crumbles. Best of all, the instructions are easy for the whole family to be part of the fun!
  • The S'mores Ice Cream Sandwich: Nothing says summer quite like ice cream and s'mores, and with this recipe you don't have to choose! This creative take on the classic treat features toasted mini marshmallows folded into vanilla ice cream blended with Keebler Fudge Stripe cookies bits and sandwiched between two scrumptious Keebler Fudge Stripe cookies.

"This summer, families are finding creative ways to elevate the everyday by creating magical moments at home – and Keebler is here to help make those little moments of joy even more meaningful by upgrading one of summer's most-loved treats: the s'more," said Ryan Nolan, Brand Manager at Ferrara, makers of Keebler cookies. "Leveraging unique recipe spins from our partner and chef David Burtka, such as substituting our family-favorite Fudge Stripes Cookies for traditional graham crackers, not only takes the classic dessert to a new level, but also encourages families to come together to make the treat their own."

With upgraded combinations, flavors and textures to the classic s'more, the summer dessert staple becomes new again. For more recipe hacks and magical inspiration, consumers can head to and the Keebler social channels  (Instagram, Facebook, Twitter, Pinterest).

About Keebler
The Keebler elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe®, Pecan Sandies®, Coconut Dreams™, fudge-stuffed E.L. Fudge® cookies, Soft Batch Chocolate Chip cookies and more. Made with Magic and Loved by Families™, Keebler cookies are available at mass, grocery and convenience stores nationwide. For additional information, please visit and stay connected with Keebler on social Instagram, Facebook, Twitter, Pinterest).

About Ferrara
Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of nearly 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at

Media Contacts
Ashley Papanikolas
(773) 692-8109  

Hannah Gettleman

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SOURCE Ferrara

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