Market Overview

ALIEN by Vivaswan: the launch and success of a song for a cause

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LOS ANGELES, Aug. 8, 2020 /PRNewswire-PRWeb/ -- A melodious sound, danceable beats, and a deep meaning to catchy lyrics, Alien is the latest hit by up-and-coming talented artist Vivaswan from iTrap Records. The label's second supremely skillful artist, this is his first release that's launched a successful campaign that has brought the song to the top 50 world charts on Spotify with hundreds of thousands of plays.

A first generation American with Indian heritage, Vivaswan has understood the struggle for success with the American dream that immigrants strive through. The entire iTrap team is a group consisting of but not limited to immigrants pursuing their dreams to create a movement of unique, moving music with a message, including artist Indian Trap, animator and graphic designers Tejasvita Negi and Saviour Adu, and others. Alien delves into his own story of confidence and talent and pride in his own diverse individuality in the American music industry. Releasing during a time of change and embracing of diverse cultures, this release is aptly targeted to an audience ready for change in the political sphere, becoming hugely successful by encouraging all who find the song relatable.

The release of the song was followed by a well produced animated video that was the brainchild of Tejasvita Negi, the iTrap lead animator and designer, who has also been responsible for most of the visual push in this campaign as well as other successful ones with iTrap Records. She worked with the team to incorporate completely the depth of the song emphasising that this was her main objective for the lyrical video.

Q: How did Alien come about?
Vivaswan: I'm a first generation Indian American, my father has been an immigrant here, I understand the struggle that's a base for so many people, been witness to and applied hustle-culture to make it big in this land. It's just a song that emulates my ambition and success as an artist, and hopefully inspires others to always reach for their dreams, wherever they are from and whoever they are.

Q: Did you expect the success Alien has achieved?
Vivaswan: Alien is a really good record, and iTrap Records recognises good talent and supports its team really well. I knew there would be a great push with the Alien campaign, but it keeps growing and that's a great realisation. It just means more and more people relate to this song and support our sentiments as we do theirs.

Q: What was the process behind the music video?
Tejasvita: I was very excited to work on the Alien music video. When I heard the song, I immediately started visualising it, coming up with boards, discussing the concept, working on production with Saviour Adu, revision, it was all an extremely smooth process. I work with a lot of clients but I think the success of this video was in each individual's dedication to making the song a hit which is probably because a lot of members of the team are immigrants themselves and qualify as 'alien's here which I think created a deep rooted motivation for each of us.

Q: How do you feel about the successful launch of the campaign and lyrical video?
Tejasvita: It feels really good to have people enjoy something you've worked so tirelessly on for the entertainment and connecting with people, having them get your message, and to actually enjoy it - that's the best feeling there is, because it equals progress, greater reach, and just encourages you to work harder. Seeing Alien reach top 50 world over on Spotify and have multiple plays and impressions created feels like an accomplishment.

Q: What's your advice for new animators looking to enter the music industry and work on projects like this?
Tejasvita: My advice to a new-comer in the industry would be to really know what you enjoy doing and put in a hundred percent. If this is really your passion, you should automatically understand the need to consistently put in your all every day. Do not be intimidated by others' progress – you focus on you. And most importantly: enjoy the process. Making it in the industry itself is a set of experiences you can be inspired from.

Q: What's next?
Vivaswan: We have quite a few releases coming up. Check out the latest release, Shadows on any music platform and follow our team for the latest on what we're coming up with next!

See the latest on Vivaswan by following the social media @iamvivaswan on twitter and instagram, and visit http://www.itraprecords.com to stay up-to-date with the latest releases!

Check out more about Tejasvita on her social media @tejasvitanegi on twitter and instagram, or visit her website at http://www.tejadesign.com

 

SOURCE Vivaswan

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