Market Overview

Marketing Mix Simulation: How Quantzig Can Help Food Supplement Manufacturers Increase MROI

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  • Effective marketing has always been about persuasion. But instead of trying to persuade the masses, marketing today is about delivering personalized messaging and offers to both customers and potential customers alike
  • Tracking customer behavior, including engagement and buying activity across channels, gives marketing a comprehensive understanding of how to interact with a customer

 

Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its marketing mix simulation engagement.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200821005199/en/

"To predict the future outcomes of marketing campaigns, marketing mix simulation is the best technique. A simulation approach allows you to test and explore the impact of different strategies on the future," says a marketing mix simulation expert at Quantzig.

Leveraging our marketing mix simulation solutions can help in driving maximum returns from your marketing investments. Request a FREE proposal to get started.

When an organization wants to evaluate its historical marketing data and measure the efficiency of their marketing campaigns, marketing mix modeling is the technique. But when a business wants to test and explore the impact of marketing efforts and campaigns in future, marketing mix simulation is the best technique to adopt. Read the complete article for comprehensive insights: https://bit.ly/2CyCCHc

Marketing Mix Simulation Engagement Summary

The client is a global vegan food supplement manufacturer. The client's product range includes vegan weight loss and protein shakes. They wanted to develop and implement a marketing strategy that would positively impact sales and increase profitability. The client was also facing high customer churn rates.

Quantzig's experts helped the client to identify bottlenecks in their existing marketing mix strategy. As a result, the client realized that the major drawbacks of their marketing strategy were implementations of conventional statistical techniques. Our analytics-driven marketing mix simulation offered the client a risk-free platform to test their marketing campaigns before making decisions.

Are you finding it challenging to keep up with the evolving trends of marketing mix modeling? Speak to our experts to learn more about our marketing mix simulation capabilities.

Value Delivered

  • Tested multiple marketing strategies in real-time in the virtual marketplace
  • Implemented marketing strategy with the best outcome in the marketing mix simulation exercise
  • Increased customer acquisition and retention rates

We offer cutting-edge marketing mix simulation solutions to help food and beverage manufacturers improve commercial success using real-world insights. Collaborating with us can help you make the most of the data at hand by applying advanced data modeling techniques and solutions designed and custom-built to suit your needs. Book a FREE Demo to learn more about our marketing mix simulation solutions.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

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