August 6, 2020 – Beginning nearly 10 years ago, Bold Magazine, one of two crown jewel properties of Bold Holdings, LLC (formerly Bold Media, Inc.) has covered women’s sports, business, media, and fashion. Having switched solely to plus size news and information in 2014, CEO Christopher Salute showed he was ready to take the leap as a straight, white, cisgender, male in a new and highly diverse space… a leap that was not without challenges. In 2017 and 2018, Salute presented all over the country and worked with some of the nation’s leading body positivity and plus activists. Now, in 2020, Bold has expanded to own multiple magazines, a brand management company, radio shows, microblogs and more. And, he has since brought in partners and staff to continue building these magazines so that he can step back and allow strong women to continue on with the mission of fat acceptance.
Patricia DeLuca is an editor based in New York. She got her start at Time Out New York, writing the magazine’s first plus-size store feature. During her career, she has helped launched lifestyle publications such as KING, Rides, and Inked Magazine. In 2015, she debuted Strutter, a website focused on plus-size news and culture. Patricia graduated from St. John’s University with a degree in Journalism. Patricia DeLuca has been the owner of Strutter, a site that began as a plus sized clothing site and has evolved into a recognizable news and information site about the plus size universe.
A Bold Merger
This past summer, a deal was finalized by the founder of Strutter and Bold CEO. Deluca was ecstatic at the acquisition by noting how she and Salute have looked forward to working together, “Christopher and I have been looking for a way to collaborate with each other for a while now. I admire his passion for Bold Media, and his vision to bring inclusivity to the forefront.” Deluca also confidently expressed that her publishing experience can help Bold’s presence, and in turn Bold can help to bolster Strutter’s presence in the plus-size community.
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Editorial Director, Bold Holdings
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