Aging Life Care Association® Honors Growing Bolder's Marc Middleton With Its 2020 Distinguished Ambassador In Aging Award


For the second year, the award will be presented during the ALCA Annual Business Meeting

TUCSON, Ariz. (PRWEB) July 27, 2020

The Aging Life Care Association® (ALCA), will be honoring founder and CEO of the Growing Bolder media corporation, and multiple Emmy Award-winning broadcaster, Marc Middleton at its Annual Business Meeting on July 31, 2020.

Middleton is the one of the leading voices in the growing movement that is Rebranding Aging®. He has created a multi-platform media brand to inspire, assist, and change the landscape of the 50+ population. ALCA is celebrating their own version of "bold" as we head in to the 35th Anniversary, a boldness never more evident during the COVID Pandemic.

The Distinguished Ambassador In Aging Award (DAAA) is given to an individual or organization that, through their actions, research, or invention has raised national awareness of a critical issue or need in aging and supports the mission and vision of the Aging Life Care Association. This is the second year the association is honoring an individual at its Annual Business Meeting.

"Marc was an obvious choice for us this year, our 35th Anniversary, as we looked at the fast-changing landscape of the aging industry and population. His Growing Bolder brand fits perfectly with our mantra for 2020 of #ALCAbettertogether. In fact, we have seen how we are not only better together, but bolder together, as we celebrate our association's ground-breaking historical events and confidently look forward to the future," stated ALCA CEO Taney Hamill.

Marc was one of the first to recognize the power and influence of the rapidly growing 50+ audience. Growing Bolder is one of the world's largest libraries of active-lifestyle content, which includes TV, radio, magazines, and his best-selling books.

Growing Bolder CEO Marc Middleton stated, "I'm honored and grateful for this recognition. The Growing Bolder movement has always been focused on changing perceptions about what's possible for all of us as we age. It's about making the critical mind shift from focusing on loss and limitation to celebrating passion, purpose and possibility because the opportunity to experience love and joy never ends. It's especially important for caregivers who are challenged in every way imaginable but are engaged in relationships that are enormously meaningful, inspiring, enriching, important – and often filled with moments of great joy and laughter."

The Aging Life Care Association has led the way in the care management field nationwide with its nine regional chapters across the United States, national and regional conferences, many online webinar offerings, and an abundance of free resources for families on Aging Life Care and how an Aging Life Care Manager can help. Members of ALCA set the bar for Aging Life Care™ with their stringent education, extensive training and experience, and certification requirements. Required to adhere to a strict Code of Ethics and Standards of Practice, members are sought after by older adults and families who need assistance with caregiving issues. ALCA is proud to honor someone who also embodies the positive aspects of growing older and growing bolder.

About the Aging Life Care Association®
Aging Life Care Association® was formed in 1985 to advance dignified, coordinated care for older adults in the United States. Founded by and handful of women entrepreneurs in the social work and nursing fields, the Association has grown to over 2000 members nationwide, who have cared for about two million older adults over its 35-year history. Members have extensive training and experience working with older adults, people with disabilities, and families who need assistance with caregiving issues. Members must meet stringent education, experience, and certification requirements. Members may be trained in any of number of fields related to long-term care, including nursing, social work, and other allied health professions with a specialized focus on issues related to aging. All members are required to adhere to a strict Code of Ethics and Standards of Practice. Aging Life Care™ and the role of care providers have captured a national spotlight with the onset of the global pandemic, and as generations of Baby Boomers age in the United States and abroad. For more information or to access a nationwide directory of Aging Life Care Professionals, please visit

About Growing Bolder
Growing Bolder, the world's first active lifestyle brand for the 50+ audience, is one of the world leaders in health and wellness content creation and delivery across all major media platforms. Launched in 2006 as the nation's first-ever social networking community for the 45+ market, Growing Bolder has since grown to a multi-platform media network, with a portfolio that includes Growing Bolder TV and radio shows, the Surviving & Thriving TV show, Growing Bolder Magazine, a network of community websites anchored by and a documentary film unit whose first film was the Emmy Award nominated Conquering Kilimanjaro. In addition, Growing Bolder produces custom-branded, internet delivered video content channels for the healthcare and retirement community industries and provides branded video production services and editorial style video stories for corporate, healthcare and retirement living clients.

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