Market Overview

Look Listen Announces Joint Venture with OTHRSource


Forming OTHRDigital, a data-first digital marketing consultancy focused on CPG brands

ATLANTA (PRWEB) July 03, 2020

Look Listen, a full-service digital marketing agency with offices in Atlanta, Denver and Portland is pleased to announce that they have signed an agreement for the creation of a joint-venture company with OTHRSource, a leader in providing a suite of merchandising, e-commerce, media/content creation and other services to the emerging brand community. The new joint venture, OTHRDigital, will focus on supporting challenger food and beverage brands with a variety of digital marketing tools and services customized exclusively for them.

"I never believed in the traditional agency model and rules. So, the things that make Look Listen successful are what we have infused into OTHRDigital: Deep client partnerships, data-driven decision making, and a passion for simply doing good work," said Kit Hughes, CEO and co-founder of Look Listen. "It's a powerful relationship that's been years in the making. OTHRSource brings unrivaled industry expertise and Look Listen brings proven, repeatable success in digital marketing. We both started as underdogs and have scrapped our way to the top of the mountain. The partnership is a no-brainer, and I can't wait for our clients to experience it firsthand."

OTHRDigital promises clients to ‘transform and optimize their entire digital marketing landscape. In 30 days or less.'

Key Service Areas

Websites: Pretty pictures on a website just doesn't cut it. We design and build sites that engage users, build loyalty, and drive sales. Ok, they look cool, too.

Social: Emerging brands can't keep up with social. There's too much, too often, and they have a business to run. We grow social followings. Real brand followers. Buyers.

Content: What content emerging brands do have time to create gets lost in the jungle. Not anymore. We build effective content engines for brands. Content that builds and promotes the brand's story to the world.

Email: Email can be tough. So many regulations and ethical decisions. We design and execute email plans that let brands speak directly to customers, without being creepy.

Mark Feinberg, the CEO of OTHRSource, shared, "I've known Kit and the team at Look Listen for quite some time. We've shared a passion for deep data-driven digital marketing and audience curation that quite frankly has been lacking for the emerging brand community. OTHRDigital provides a level of depth, unparalleled in the industry and we do it without breaking the bank, which is critical for an emerging brand. We are thrilled to offer this service to our clients and the industry as a whole."

About OTHRDigital

OTHRDigital delivers no-nonsense, data-driven marketing solutions to help brands organize and leverage the value of their data right from the start. We think data is human, and it sits at the center of every strategy we develop. We also believe in great ideas. Sometimes those ideas are more creative and other times the strategy with the best ROI is what matters and we optimize to win. Every time. Our data-driven approach helps our clients find the story behind each spreadsheet and target the audience they're trying to reach more effectively. Get your free consultation today at

About Look Listen

Look Listen builds campaigns, websites, communications, and digital products for companies that seek to improve the human experience. Leveraging our long history of applying human-centered design to marketing, we help our clients achieve peak performance by using behavioral analysis across sales, marketing, and product development. With offices in Atlanta, Denver and Portland, you can connect with us online at and on LinkedIn, Facebook, Twitter and Instagram.


Launched in 2018, OTHRSource is a platform that provides a suite of services including merchandising/in-store support, e-commerce (, the OTHRFoodNetwork, a media entity and data and analytics services. The initial in-store support service spun out of a rapidly growing food company in 2017 and has been growing and adding services ever since. To learn more about us, visit or follow OTHRSource on LinkedIn (@OTHRSource), Instagram (@OTHRSource) and Facebook (@OTHRSource).

Media Contact:

Donna Crafton Montgomery

Look Listen


For the original version on PRWeb visit:

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