AcuityAds Announces Change to Location of Annual and Special Meeting of Shareholders

Meeting to be held virtually on June 16, 2020

TORONTO, June 1, 2020 /CNW/ - AcuityAds Holdings Inc. ("AcuityAds" or the "Corporation") ATACUIF announced today that it will now hold its upcoming annual and special meeting of shareholders (the "Meeting") on June 16, 2020 at 3:00 p.m. (Eastern Daylight Time) in a virtual only format whereby shareholders may attend and participate in the Meeting via live audio webcast.

The meeting was previously scheduled to be held at the offices of AcuityAds. Out of an abundance of caution, to proactively deal with the unprecedented public health impact of COVID-19, and to mitigate risks to the health and safety of our communities, shareholders, employees and other stakeholders, AcuityAds will now hold its Meeting in a virtual only format, which will be conducted via live audio webcast. Shareholders will no longer be able to attend the Meeting in person.

Registered shareholders and duly appointed proxyholders will be able to attend the Meeting, ask questions and vote, all in real time, online at https://web.lumiagm.com/268306805, password: AT2020 (case sensitive) commencing at 3:00 p.m. (Eastern Daylight Time) on June 16, 2020. Non-registered shareholders who have not duly appointed themselves as proxyholder will be able to attend the Meeting as guests, but guests will not be able to vote at the Meeting or ask questions.

How to Vote at the Meeting

While shareholders are strongly encouraged to vote in advance of the Meeting in accordance with the instructions set out in the "Voting Procedures" section of AcuityAds' management information circular dated May 8, 2020 (the "Circular"), at the Meeting, registered shareholders may vote by completing a ballot online, as further described below under "How to Attend the Virtual Only Meeting". If you are a non-registered shareholder and wish to attend, participate or vote at the Meeting, you MUST insert your own name in the space provided on the voting instruction form sent to you by your intermediary, follow all of the applicable instructions provided by your intermediary AND register yourself as your proxyholder, as described below under "How to Appoint a Proxyholder". By doing so, you are instructing your intermediary to appoint you as its proxyholder. It is important that you comply with the signature and return instructions provided by your intermediary.

Non-registered (beneficial) shareholders who have not duly appointed themselves as proxyholder will not be able to vote at the Meeting but will be able to attend the Meeting as guests. Guests will be able to listen to the meeting but will not be able to vote at the meeting or ask questions.

How to Appoint a Proxyholder

Shareholders who wish to appoint a person (a "third party proxyholder") other than the management nominees identified in the form of proxy or voting instruction form as proxyholder (including themselves) to attend and participate at the Meeting as their proxyholder and vote their AcuityAds common shares MUST submit their form of proxy or voting instruction form, as applicable, appointing that person as proxyholder AND register that proxyholder, as described below. Registering your proxyholder is an additional step to be completed IN ADDITION TO submitting your form of proxy or voting instruction form. Failure to register the proxyholder will result in the proxyholder not receiving a Control Number that is required to vote at the Meeting and only being able to attend as a guest.

• Step 1: Submit your form of proxy or voting instruction form: To appoint a third party proxyholder, insert that person's name in the blank space provided in the form of proxy or voting instruction form (if permitted) and follow the instructions for submitting such form of proxy or voting instruction form.
  
  
• Step 2: Register your proxyholder: To register a third party proxyholder, such third party proxyholder must contact TSX Trust Company ("TSX Trust") at TMXEInvestorServices@tmx.com to request a control number to be represented or voted at the meeting by no later than 3:00 p.m. (Eastern Daylight Time) on June 12, 2020 (the "voting deadline"). It is the shareholder's responsibility to advise their third party proxyholder to contact TSX Trust to request a Control number. Without a Control Number, proxyholders will not be able to vote at the Meeting but will be able to participate as a guest.

How to Attend the Virtual Only Meeting

Attending the Meeting online enables registered shareholders and duly appointed proxyholders, including non-registered shareholders who have duly appointed a third party proxyholder, to participate at the Meeting, ask questions and vote, all in real time. Registered shareholders and duly appointed third party proxyholders can vote at the appropriate times during the Meeting. Guests, including non-registered beneficial shareholders who have not duly appointed a third party proxyholder, can log in to the Meeting as set out below. Guests can listen to the Meeting but are not able to vote.

• Log in online at https://web.lumiagm.com/268306805. We recommend that you log in at least one hour before the Meeting starts.
• If you have voting rights, click "Login" then click "I have a control number" and then enter your Control Number and Password "AT2020" (case sensitive).
  OR
• If you do not have voting rights, click "Guest" and then complete the online form.

Registered shareholders: The Control Number located on the form of proxy or in the email notification you received is your Control Number.

Duly appointed proxyholders: TSX Trust will provide the proxyholder with a Control Number by e- mail after the proxy voting deadline has passed and the proxyholder has been duly appointed AND registered as described in "How to Appoint a Proxyholder" above.

If you attend the Meeting online, it is important that you are connected to the internet at all times during the Meeting in order to vote when balloting commences. It is your responsibility to ensure connectivity for the duration of the Meeting. You should allow ample time to check into the Meeting online and complete the related procedure.

United States Beneficial Owners: To attend and vote at the virtual Meeting, you must first obtain a valid legal proxy from your intermediary and then register in advance to attend the Meeting. Follow the instructions from your intermediary included with these proxy materials, or contact your intermediary to request a legal proxy form. After first obtaining a valid legal proxy from your intermediary, to then register to attend the Meeting, you must submit a copy of your legal proxy to TSX Trust. Requests for registration should be directed to:

TSX Trust Company
301 - 100 Adelaide Street West
Toronto, Ontario M5H 4H1
OR
Email at: tsxtrustproxyvoting@tmx.com

Requests for registration must be labeled as "Legal Proxy" and be received no later than the voting deadline. You will receive a confirmation of your registration by email after TSX Trust receives your registration materials. You may attend the Meeting and vote your shares at https://web.lumiagm.com/268306805 during the Meeting. Please note that you are required to register your appointment at https://tsxtrust.com/resource/en/75.

General Proxy Matters

If you are not sure whether you are a registered shareholder or non-registered shareholder or, for additional information regarding submissions of forms of proxy and voting instructions forms before the Meeting, voting deadline, revocation of proxies and other general proxy matters, please refer to the "Meeting Procedures" and "Voting Procedures" sections of the Circular or contact TSX Trust:

SOURCE AcuityAds Holdings Inc.