Market Overview

New Mobile Notifications Enable the Ultimate Channel for Marketers to Engage Subscribers with Calix EDGE Insights

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Calix Marketing Cloud now includes a cost-effective channel for delivering timely, tailored, and visually rich messages directly to the palm of the subscriber's hand

Calix, Inc. (NYSE:CALX) today announced its latest enhancement to the Revenue EDGE solution which includes the launch of event-driven Mobile Notifications, an automated, cost-effective, direct to subscriber channel for marketers through Calix Marketing Cloud and the CommandIQ app. Mobile Notifications are the latest addition to a comprehensive go to market solution that covers everything from segmentation through enablement—including customizable, market-ready creative assets. As communications service providers (CSPs) work through the COVID-19 pandemic toward the new normal, they must be extremely resource-conscious in responding to increased subscriber demand. With these enhancements to EDGE Insights and EDGE Enablement, Calix delivers a holistic marketing approach that has been recognized as the industry's best by the Broadband Multimedia Marketing Association (BMMA) for three consecutive years.

"Calix provides critical resources that enable us to scale our marketing efforts, and the new Mobile Notifications will add a cost-effective method for reaching our subscribers immediately," said Wendy Crenner, marketing manager for Kansas-based SCTelcom. "The market activation content they continue to develop has saved us weeks and enabled us to be strategic with where we invest our resources. As great as the marketing tools and solutions are, it is the partnership we have formed with the Calix team that has really made our success possible. Calix has helped us establish our brand in the marketplace and reinforce it with our subscribers."

In addition to Mobile Notifications, this Revenue EDGE release also includes numerous capabilities and assets to help marketers send subscribers the right messages at the right times. For example, new intelligence in Calix Marketing Cloud enables CSPs to identify subscribers setting up basic parental control profiles and send them tailored offers for ExperienceIQ services.

The EDGE Enablement program has also updated go to market materials to enable CSPs to filter their searches by campaign theme, solution component, media type, or audience segment. This marketing hub offers multiple media types for each campaign, creating easy-to-deploy, omnichannel marketing plans that can be tailored to CSP brands. It also includes more than 350+ ad sets and features license-free photography—eliminating the need to purchase stock images and significantly speeds time to market. Calix Customer Success Services further accelerates campaign deployment, providing guidance and proven best practices on effective execution.

"Digital marketing can be extremely noisy, making it difficult to reach a subscriber, but with Calix Marketing Cloud and CommandIQ, the CSP is uniquely positioned to cut through that noise," said Michael Weening, executive vice president of global operations for Calix. "Whether the message is a report listing the viruses ProtectIQ™ prevented from infecting the home network, a service notice regarding the COVID-19 crisis, or a bandwidth upgrade offer to a subscriber constantly running speed tests, CSPs can leverage mobile messages to deliver the ultimate Wi-Fi experience. Our Customer Success team and EDGE Enablement program are gaining wide industry recognition as, for the third straight time, the BMMA has recognized the Revenue EDGE as the most complete solution helping CSPs establish and reinforce their brands."

For more information on this comprehensive marketing solution tailored to the needs of CSPs, visit us online. Click here to register for our upcoming webinar, "Helping you deliver on your commitment: Improving the Home Broadband Experience Together."

About Calix

Calix, Inc. (NYSE:CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart, connected home and business into new revenue streams.

This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix's business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix's results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

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